The famous developer of crash games, SPRIBE, decided to take a new spin on its business and come up with a new, innovative solution, Broadway Platform.

Innovative product

SPRIBE, which is known as a leading crash game in the world, changed the perspective of both players and operators when it comes to this type of game. Now, the company shows its uniqueness and innovation by launching the new Broadway Platform.

Broadway Platform is a brand-new iGaming Platform (PAM) that allows players to enjoy a range of online sportsbooks and casino suites. The sportsbook available on the platform has various betting options. Players will be able to enjoy 100,000 pre-match events, as well as 70,000 live events across 3,000 markets. There will be available 125 sports in total, including esports.

A team of more than 80 experts in the industry are hired to help in expert trading and risk management. Their main goal is to achieve an average margin of 14% for pre-match and 10% for live events.

As the name suggests, the Broadway Platform will provide its customers with various singing and dancing online casino products. The offering will include over 16,000 games, and among them will be always-popular slots, table games, crash games, as well as live dealers. On top of that, the players will get a chance to enjoy various global and local jackpots, and the products will be obtained from more than 200 providers from all over the world.

This advanced product features a certified RNG system, along with back-office reporting and monitoring tools that make the experience smoother. On top of that, the support is available across various channels, currencies, and languages, so everyone can be taken care of.

The platform is easy to navigate, and its back-office tools are the fastest in the industry.

Fantastic tools and features

Great news for the operators is that they can provide customers with safe and secure payment solutions through Visa, Mastercard, Skrill, Neteller, PIX, and crypto.

The platform’s content management system is user-friendly, with various advanced features and instant website updates. Thanks to a modern CRM tool, operators can manage customers through a data warehouse, which allows them to analyze their behavior, segment the audience, and thanks to the algorithm, start the promotions they want to utilize.

The Risk Management Tool allows real-time monitoring. When it comes to marketing, the Affiliate Tool allows automated marketing options that can increase engagement and customers’ interest in the platform.

Giorgi Samkharadze, Head of Broadway Platform, said: “SPRIBE is a pioneering technology company, but even we did not expect Broadway Platform to be as innovative and cutting-edge as it is. This is a game-changing technology stack that offers the fastest set-up time in the industry alongside streamlined management and effortless operation. There really is no other solution like it in the market and we are incredibly excited to see operators unlock its full potential.”

Source: Miller, George. “Introducing Broadway Platform from SPRIB”. European Gaming. February 20, 2024.

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The UFC has unveiled a brand new partnership with SPRIBE, the iGaming company behind the world’s biggest crash game. The multi-year marketing partnership will see the provider’s brand promoted across many of UFC’s biggest live events.

According to the announcement, SPRIBE’s brand will feature at select UFC Pay-Per-Views and Fight Nights. The company logo will be visible inside the Octagon and will be integrated into the championships’ live telecasts.

Furthermore, the agreement provides for an annual brand ambassador fund that will bolster the partnership through live activations, content and special campaigns with UFC pros.

The next activation between the two parties is scheduled for the upcoming UFC 294: MAKHACHEV VS VOLKANOVSKI 2. The fight is scheduled for October 21 and will see lightweight champion Islam Makhachev rematch Alexander Volkanovski, the No. 2 pound-for-pound ranked fighter in the world.

Meanwhile, the co-main event will feature a welterweight fight between Khamzat Chimaev and the reigning welterweight champion, Kamaru Usman.

The Deal Will Catapult Aviator into the Stratosphere

SPRIBE, which is the company behind the crucially-acclaimed crash game Aviator, was founded in 2018. The company quickly rose to global prominence, currently bolstering agreements with over 2,000 operators. One of its big recent deals saw SPRIBE team up with FSB.

UFC’s senior vice president of global partnerships, Grant Norris-Jones, commented on the new deal, saying that his team is “thrilled to welcome SPRIBE” to the roster of UFC partners. He praised the provider’s engaging titles, highlighting their popularity among UFC fans.

SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.

Grant Norris-Jones, VP global partnerships, UFC

SPRIBE’s chief commercial officer, Giorgi Tsutskiridze, also shared his thoughts on the matter, saying that this is a significant partnership for his company. As a result of the deal, Aviator, which already exceeds 10 million monthly players, will be “catapulted into the stratosphere.”

Tsutskiridze praised the UFC for its commitment to entertainment, saying that this is the start of a “strong and valuable marketing partnership.”

UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.

Giorgi Tsutskiridze, CCO, SPRIBE

In other news, SPRIBE just signed a major deal with Light & Wonder, foraying into the lucrative US market.

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Quantum Gaming, the international supplier of white label and turnkey platform solutions for online casinos and sports betting websites, has announced it signed a partnership agreement with Spribe, a developer of innovative casino games.

The agreement will see the impressive portfolio of games supplied by Spribe get included in the turnkey platform offered by Quantum Gaming to its online casino and sports betting operator partners.

In a statement regarding the partnership, Quantum Gaming described Spribe as a company which is characterized by “consistent growth, innovation, and a commitment to delivering top-quality gaming experiences.” The respective statement added that Quantum Gaming was “looking forward” to adding successful games from Spribe to its portfolio.

Quantum Gaming has been active in the iGaming industry for more than 20 years now and it has agreements in place with some of the world’s top providers, including Pragmatic Play, Relax Gaming and Tom Horn Gaming. The platform supplier also has deals with the most renowned payment processing companies, including Visa, MasterCard and Interac.

The company proudly states that it is capable of creating a fully customized online casino which can meet specific needs and requirements within a time frame of just 30 days or less. Moreover, they do it without charging any setup fees.

An Innovative Developer

Spribe on the other hand has a history of innovation when it comes to creating online casino games. The company launched in November 2018 but made a name for itself in the iGaming industry right away.

Their first major success, Aviator, was released in January 2019. That game became a sensation and is still played a lot by people from all corners of the world. That title established Spribe on the iGaming scene, but the company continued to innovate.

In April 2019 Spribe introduced P2P games, giving players the chance to enjoy an interactive and more engaging experience. This premiere was followed by the launch of the company’s first batch of “Turbo Games”, which offered a blend of traditional gaming and new-generation elements. These games, created with players from Generation Y in mind, proved very popular across a wide audience. Spribe also offers Poker and skill games such as Backgammon and Dominoes, along with a selection of slot games.

Source: “Quantum Gaming Strikes Partnership With Spribe – A Whole New World Of Gaming Excellence Awaits!“, Quantum Gaming. October 13, 2023.

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As a result, SPRIBE’s content will be available for deployment through FSB’s iGaming platform, offering partner operators the opportunity to access market-leading and player-favorite games.

FSB Takes to the Skies with SPRIBE’s Aviator

Among the games available to FSB and its partner operators is Aviator, an acclaimed and highly innovative game that has completely innovated the way players experience iGaming products. Aviator is based on the crash game concept whereby players can decide when to leave a round.

The longer they stick around, the higher the multiplier becomes, but there is also a chance for the animated aircraft in the game to crash, and for the players to lose their original stake and any multipliers thereof.

The crash occurs at a random point, without any particular predetermination, much like the Random Number Generator of a traditional slot game. FSB has been rapidly expanding with leading brands around the world, making this partnership with SPRIBE all the more important for more companies as they seek to establish their respective footprints.

FSB Head of Casino Integrations Brendan Courtney has hailed the addition of SPRIBE’s excellent catalog of games to FSB’s continuously growing and improving aggregation platform. FSB has made several big strides this year, including its first launch in North America, an important iGaming market for suppliers that wish to stay competitive.

“SPRIBE’s Aviator crash game has elevated the everyday gaming experience and this is something we want to deliver to our growing, global portfolio of partners and their players,” Courtney said confidently in the success of the collaboration.

Building a Portfolio That Is Future-Proof

SPRIBE Chief Commercial Officer Giorgi Tsutskiridze was similarly excited to have the opportunity and have the Aviator product, among others, introduced to FSB’s ample network of operators and their audiences.

Tsutskiridze spoke highly of the Aviator product’s success globally and said that this will undoubtedly continue with FSB’s help. This comes on the back of FSB’s ambitious global expansion which will also benefit SPRIBE as its newest partner.

The platform was recently cleared by Gaming Laboratories International (GLI) to launch products in South Africa, opening yet another important market opportunity for the platform provider, partner suppliers, and operators.

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Spribe is now able to expand its content portfolio across the region on a firmer foothold as the company has received the necessary certification from Gaming Associates to operate its advanced gaming titles in both Romania and Italy.  Gaming Associates is an established testing firm that ensures that the products and games offered by an iGaming supplier are based on a fair algorithm.

Spribe Clears Technical Certification Hurdle

As an interesting bonus, the licensure in Romania is also recognized by the Malta Gaming Authority, further boosting Spribe’s reach. The company, which became famous for its Aviator game, has been delivering a range of innovative and out-of-the-box games over the past months.

Some of its main game titles include Mines, Goal, and Hi-Lo. All of these games have been redesigned based on popular gaming concepts. The most successful of those genres has been Aviator which invites players to push their luck by taking a plane to the sky and ejecting before the plane crashes. The farther up they soar, the bigger the multiplier win they stand to collect.

Commenting on this important milestone, Spribe CCO Giorgi Tsutskiridze said that the company was excited to see its Turbo Games portfolio, the collective name for the company’s innovative and unorthodox games, now be available to roll out in both markets. Tsutskiridze added:

This will allow our partners to stand out from their rivals through next-generation content that appeals to an important but hard to engage audience.

Spribe CCO Giorgi Tsutskiridze

The executive noted that the entire company was excited to see how its games will fare in the new markets and what value they could bring to players with the portfolio entering the designated countries for the very first time.

The Supplier Continues to Grow Globally

Spribe is presently live with more than 2,000 operators worldwide and it continues to grow. Entering new jurisdictions in Europe will allow Spribe to significantly scale up and add more players, brands, and explore new opportunities.

Earlier this week, Spribe obtained a license from the Spelinspektionen, the Swedish licensing and regulatory authority. The company has also been focusing on establishing aggregation partnerships, with companies such as Groove in order to further amplify its geographical footprint.

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Innovative and focused on creating fresh and out-of-the-box experiences, Spribe will benefit from Groove’s partner network which includes hundreds of operators that are looking for worthwhile additions to their gaming libraries.

Aviator’s Spribe to Take Off with More Casinos Now

Spribe is hailed as one of the most successful developers in the crash-style genre, with its game, Aviator, becoming the world’s leading and most popular title in this vertical. The tie-up will allow Spribe to quickly take off with both its crash games and instant games and introduce them to Groove’s network.

From there, players will have access to the acclaimed Aviator game which presently attracts more than 5 million monthly active users, making it indeed the most-played game in this particular genre. Aviator is based on a very simple premise where players make a bet, fly off in a plane and have to eject before the plane crashes.

The higher the plane soars, the better the potential payout becomes. Apart from Aviator, Spribe will also be deploying its Turbo Games, which include popular choices such as Dice, Plinko, Goal, HiLo, Hotline, Mines, and Keno. The integration proves an important milestone for both companies.

Groove COO Yahale Meltzer has said that it was great to see another fantastic supplier of games added to the platform. Meltzer assured that the company’s job was to bring and equip its partners with the most relevant and fun games.

Spribe and Groove Welcome Opportunity to Deliver the Best Content

The CCO wrapped up by saying that the Turbo Games genre adds variety, quality and more to the offer, saying:

Aviator has taken the market by storm and is one of the most popular games in the world right now.

Groove COO Yahale Meltzer

The news was naturally welcomed by Spribe managing partner & co-founder David Natroshvili who said that Groove was an important partner as it already offered its content and services to some of the world’s leading iGaming brands.

Moving forward, Spribe will also be able to inject its content and its leading game, Aviator, with many prominent brands.

“This makes it an important partnership for us, boosting the distribution of all our titles with power player iGaming brands in markets worldwide,” Natroshvili said. Spribe also recently launched in the Ontario iGaming market with its crash-style games.

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The company that offers next-generation, engaging games for the iGaming industry will make its hit crash game accessible to operators in the Ontario region. The game has already gathered a massive database of over five million players worldwide and its newly obtained license in the Canadian province will now allow it to reach even more players.

The Ontario License, “a Big Moment” for Spribe

Spribe’s managing partner David Natroshvili spoke about the freshly secured license for Ontario, describing it as a “big moment” for the company. He also mentioned their expectations for the Canadian market to fully embrace the hit crash game along with the rest of their popular titles found in their portfolio.

Natroshvili also expressed their eagerness to partner with local operators in the Ontario market and keep watching Aviator grow and become more successful than any other of the available games there.

With over 60 online casinos operating in Ontario’s legal iGaming market that opened one year ago, players are given thousands of excellent slots and table game options.

Spribe is constantly upgrading its releases following the freshest trends in the online gambling industry while focusing on building state-of-the-art products that create a powerful impact on players and operators alike.

Ontario operators can also expect to benefit from the same type of gross gaming revenue growth and the rest of the opportunities that other operators have benefitted from when including the game in their libraries.

What Makes Aviator So Successful?

The company that specializes in the development of iGaming software development and casino management released the game in 2018. Ever since, the simplicity of the game, its full-player controls, and the possibility of scooping up massive wins have turned it into an undeniable hit game for many operators. ever since its launch in 2018.

Prior to the start of a new round, the player needs to place a bet and wait for the plane to take off and climbs high into the sky. Then, as the plane does down, a Multiplier is seen growing. The longer the player can hold on, the more they can win.

However, in the event of the plane flying away prior to cashing out the wins, the player loses its accrued winnings along with the original stake.

The high level of interactivity, the possibility to opt for multiplayer mode, the chance to watch the scores in real-time on a dedicated leaderboard, and the unlockable bonuses including the Free Games part of the Rain Promo turn Aviator into such a successful game with a large number of casinos.

The device’s compatibility with all devices and operating systems also make it an excellent choice for mobile players on the go.

In February, Spribe announced signing a content agreement with SKS365, providing the latter’s Planetwin365 online casino with Aviator.

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