Gambling provider Light & Wonder has signed a major new deal with Spribe, the company behind the world’s biggest crash game, Aviator. Thanks to this tie-up, Spribe will be able to penetrate the US market, bringing its cutting-edge games to American audiences.

Under the landmark distribution agreement, Aviator and Spribe’s Turbo Games portfolio will be integrated into Light & Wonder’s product lineup in the USA. As a result, the developer will be able to tap into the opportunities in the North American market.

Aviator, Spribe’s flagship game, is universally acknowledged as the best crash game in the contemporary gambling market. Currently live with a whopping 2,000 operators, the game is played by as many as 10 million consumers every month.

Official Aviator data shows that customers place a staggering 165,000 bets every second, making it one of the most lucrative titles operators can add to their offerings. Customers in the United States have also eagerly expected the arrival of the game.

Aviator is a simple, yet engaging title where players must cash out their bet before the titular aviator and their airplane fly away. The longer a player waits before cashing out, the higher the multiplier.

In August, Spribe’s games were onboarded by FSB.

The Integration Will Cement Light & Wonder as a Local Leader

Representatives commented on the monumental deal between the two companies. Spribe’s chief commercial officer, Giorgi Tsutskiridze, said that his team is looking forward to seeing its games penetrate one of the biggest iGaming markets in the world, reaching US audiences.

Adding diversity and innovation to the iGaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the U.S. will see similar results with our content.

Giorgi Tsutskiridze, CCO, Spribe

Light & Wonder’s senior director of digital partnerships, Steve Mayes, also shared his thoughts on the deal, saying that it will assert his company as a leader in the US ecosystem.

SPRIBE’s top-performing crash game, Aviator, has made impressive waves in the industry and been a resounding success in a short space of time, attracting a previously untapped demographic of players and we expect a similar reception in the U.S. market.

Steve Mayes, senior director of digital partnerships

Speaking of Light & Wonder, the provider and aggregator recently struck a deal with Authentic Games and expanded its existing arrangement with ReelPlay.

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Moving forward, Spribe’s Aviator game will be featured across SkillOnNet’s entire portfolio of casino brands. Among those are PlayOJO, Spin Genie, Genting Casino, and BacanaPlay. SkillOnNet has cemented its position as one of the most trusted and exciting purveyors of casino brands and the underpinning software that makes them tick so smoothly.

Aviator Takes Off from SkillOnNet’s Runway

However, it’s thanks to the introduction of games such as Aviator that things have been changing for the better as well. Aviator is a global blockbuster and the most played crash-style game that the gambling industry has seen in its time. Aviator will arrive across a range of casinos, including LuckyNiki, SlotsMagic and Slingo.com, besides the ones already mentioned.

In terms of how well the game performs, Aviator has more than 10 million monthly active players, which has made it an absolute success for the company. The Aviator concept is simple as it allows players to push their luck and try to get even better payouts for the same amounts they have wagered.

Aviator also has a huge social factor whereby players join a game together to see how far they can make it before their plane crashes. Of course, ejecting before that happens is the way to collect winnings at Aviator, as is with most crash-style games for that matter.

Commenting on this opportunity, SkillOnNet’s head of games, Jani Kontturi, said that the genre has become very popular in markets across Europe, and Spribe’s Aviator is simply the best solution to have featured.

Aviator’s Appeal Continues to Strike Home with Fans Worldwide

The game provides a range of intuitive and original features, promising big wins, thrilling gameplay, and so much more. Kontturi added:

We go to great lengths to stock our lobbies with a wide range of casino games, from slots to live dealer, and of course crash games, and we now have the number one crash game in the world in our portfolio. This is what makes us an award-winning online casino operator and why other brands use the SkillOnNet platform to power their sites.

SkillOnNet’s head of games, Jani Kontturi

Spribe head of business development Denis Didenko was similarly pleased with the opportunity to see the company game featured in one of the biggest distribution networks. He was confident that Aviator is bound to become a hit with SkillOnNet’s own brands and player bases as it has with millions of people worldwide.

Spribe has been steadily growing with individual partnerships, including a recent tie-up with Alea. Apart from that, the company also agreed to a content alliance with Groove Aggregator to reach even bigger audiences.

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As a result of the partnership, Spribe will bring its acclaimed crash-style game, Aviator, to Alea and help boost awareness for its distinct Turbo Games series, strengthening reach and engagement with customers for partner operators as well.

Spribe Takes a Big Content Stride Forward with Alea

Aviator has been one of the most popular crash-style games over the past years. Launched originally in 2018, Spribe has been proud of the success and reach of its products over the past years. Aviator’s strengths lie chiefly in the fact that the game elevates the traditional gaming experience by allowing players to make choices as to how long they want to play before they quit a round – or crash.

Spribe managing director David Natroshvili welcomed the partnership and the opportunity to be expanding the reach of his company, saying:

It’s great to see Aviator and other games from our award-winning portfolio be made available to operators powered by Alea, and for them to be able to engage new audiences with our games while also providing existing players with fresh casino content.

Spribe managing director David Natroshvili

Since it launched, Aviator has been one of the most notable products the industry has had to offer to players, offering a mix of unique and immersive experiences. A great strength of the game has been the fact that it relies on a simple User Interface that makes onboarding of new players intuitive and straightforward, elevating the immersiveness of the experience in the process.

Presently, Spribe says that Aviator has more than five million monthly active players making it one of the most-played crash games and casino titles of all time. The game similarly relies on a strong social aspect whereby players tend to compete against each other in a bid to score bigger, or just try to push past each other’s accomplishments.

Alea Is Similarly Excited to See This Partnership Through

This has had a tremendous impact on the level of engagement that Aviator has brought to its partner operators. By signing this partnership with Alea, Spribe will be significantly scaling its efforts and bringing the game to new players as well. Alea COO Jordi Sendra has similarly welcome the partnership and the opportunity to expand the platform’s dedicated library of innovative games, speaking highly of how successful Aviator has become:

The number of players it attracts is off the charts and it really does provide a thoroughly entertaining, interactive experience.

Alea COO Jordi Sendra

Alea brings a dedicated New Generation Casino Game Aggregator that allows partner operators to launch a variety of games. The platform already runs more than 10,000 titles, which includes slots, live dealer games, and innovative games such as the ones offered by Spribe.

Spribe’s Turbo portfolio isn’t restricted to just Aviator, though, as it similarly features Mines, Plinko, HiLo, Mini, Roulette, Hotline, and other games. Spribe has recently introduced its Aviator title to SKS365 and the company’s Planetwin365 brand in Italy.

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