EveryMatrix, one of the world’s top suppliers of technology and games for online casinos, has announced it went live in the state of Michigan thanks to a deal with Rush Street Interactive, a leading North American online casino and sports betting operator.

The content supplied by EveryMatrix has gone live at BetRivers, the online casino operated by Rush Street Interactive in Michigan. This is the very first foray into the Great Lakes state for the supplier.

The BetRivers lobby will receive online games from Armadillo Studios, the in-house game development studio of EveryMatrix, through direct integration thanks to the SlotMatrix iGaming aggregation solution.

Rush Street Interactive had been working with EveryMatrix before, the two companies had an existing partnership for the operator’s RushBet brand which is active in the Latin American market.

EveryMatrix has licenses to supply its content in several North American markets, including New Jersey, Michigan, West Virginia, Connecticut and Ontario in Canada. The supplier is also currently in the process of receiving a license in the American state of Pennsylvania.

A Significant iGaming State

Speaking about the Michigan launch, Erik Nyman, President of EveryMatrix Americas, described it as a “significant iGaming state” and added that he was especially delighted to be launching in this market with “valued partners” such as Rush Street Interactive.

The EveryMatrix executive also explained that the company’s presence in the United States has expanded this year through partnerships with “a series of tier-1 brands” and added that the supplier was looking forward “to both maximizing its content and aggregation offering” in the future.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, declared himself “thrilled” to extend the partnership with EveryMatrix and also expressed his delight at leading the supplier’s entry into Michigan for the first time.

“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games,” Richard Schwartz added.

EveryMatrix is a supplier that offers a multitude of services, from iGaming software and solutions to content and services for casino, sports betting, payments and affiliate management. The company currently has over 850 employees working in twelve different countries and serving over 300 customers from all over the world.

Source: “Rush Street Interactive first to be live with EveryMatrix in Michigan“. EveryMatrix. December 18, 2023.

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Rush Street Interactive, a market leader in online casino and sports betting, has defied Wall Street expectations by posting stronger financial results in the second quarter than expected.

The company achieved a revenue of $165.1 million, which was a 15% gain in Q2 2022, and managed to pare down its loss to $16.7 million, from $28.3 million a year earlier. The Rush Street Interactive results are consistent with the Q1 2023 performance which also showed resilience and growth on the part of the company.  

Rush Street Interactive Defies Wall Street Expectations

Wall Street took notice and said that the company promised a solid return on investment for those who had invested in the company. Overall, Rush Street Interactive emerged with $1.2 million in ROI in the second quarter of the year.

The company’s chief executive, Richard Schwartz, was similarly excited with these developments and he said that it was all owing to the company’s strong execution of internal planning and strategies. Schwartz said that the company was pleased with its performance, and also noted that it had beaten Wall Street forecasts.

Meanwhile, Rush Street Interactive has been able to further establish itself as one of the top five operators in the country. To help understand the numbers, the company gave the word to CFO Kyle Sauers who walked investors and the public through the finances. Sports betting markets still weren’t the most profitable, but the company emerged victorious in all but one – New York.

According to Sauers, the hold percentages were meaningful – the word he used to describe the metric, at least when it concerned sports betting. Sports betting saw an increase in baseball wagers, which has prompted the company to work harder on introducing parlay and props bets for events such as Major League Baseball. Schwartz added:

We put a lot of effort into surfacing the right type of bets for the right type of players. We’re going to be highlighting a beautiful new feature for NFL season.

RSI CEO Richard Schwartz

Meanwhile, iGaming hold percentages were in line with what the company had predicted, Sauers explained. Sauers also expects the company’s revenue at the end of the year to be anything between $650 million and $690 million, a significant achievement over the long term.

No Reason for Overexcitement as RSI Builds Methodically

However, Sauer is not too quick to draw rash conclusions either.  Although he sees a reason why the third quarter of the year may end up profitable for the company, he has cautioned that the fourth one will most likely be slowing down. Meanwhile, Rush Street Interactive is not slowing down when it comes to expansion.

The company is actively looking into the “legislative front” of at least several states, including Indiana, Illinois, and New York, where it wants to deploy iGaming solutions when and if possible. However, these states may not legalize their iGaming industries as quickly as hoped for, and RSI may need to turn its gaze elsewhere – to Maryland, which seems to be far more likely to be first.

All in all, Schwartz assured that the company will continue to execute its strategy and strive towards profitability.

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Penalty Shoot-out: Street is the latest game by Evoplay, which builds on the premise already introduced with penalty Shootout Instant Game. The new game is also focused on Latin America and it pulls right at the heartstrings of soccer fans in the region. This fresh release comes hot on the tail of another soccer-themed game, Soccer Solo Striker.

Evoplay’s Passion for Soccer Themes

Instead of taking action to one of the glamorous stadiums of the region, however, Evoplay has picked the streets of Salvador as the backdrop for its latest game. Players will get to play a national team of their choice and try to score against a goalkeeper on a concrete pitch.

The game itself features a progress bar that will be awarding multipliers that range from twice the player bet to 32 times the amount. Penalty Shoot-Out: Street focuses on creating immersive and highly-entertaining experiences that want to simulate the visceral joy that fans get while watching a real soccer game.

Players who win in a penalty shoot-out round can play in a sort of a “crash style” mechanic whereby they can continue betting for a chance to multiply their winnings or cash out and start over. Each time you win and don’t cash out, you stand to win much more in theory.

Evoplay CEO Ivan Kravchuk spoke about the launch of the new product, calling it a product that first and foremost captures the unique setting of Brazil and Latin America.

Double or Nothing and Multiplying Your Wins

The original game was already a fantastic product, but enhancing it through the new UX, immersive features, and joy of scoring a goal all adds up to much better gameplay across the board, the executive said.

“Bringing the excitement of street soccer to the comfort of a user’s home, we are confident that our latest addition to our Football Pack will continue to deliver fantastic results to our partners,” Kravchuk concluded.

Evoplay has been looking to create enjoyable experiences for its players. The company launched the $130,000 tournament series running from June 12 through August 22 to give players in its network and across its games even more chances to win something extra.

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