Strengthens Archives - Keno Wizard https://kenowizard.com/tag/strengthens/ The Ultimate Keno Destination for Odds, Tips & Tricks Mon, 13 May 2024 09:08:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/kenowizard.com/wp-content/uploads/2023/02/cropped-keno-wizard-icon.png?fit=32%2C32&ssl=1 Strengthens Archives - Keno Wizard https://kenowizard.com/tag/strengthens/ 32 32 230792155 Wazdan Strengthens Spanish Influence with Casino777.es Deal https://kenowizard.com/2024/05/13/wazdan-strengthens-spanish-influence-with-casino777-es-deal/ https://kenowizard.com/2024/05/13/wazdan-strengthens-spanish-influence-with-casino777-es-deal/#respond Mon, 13 May 2024 09:08:21 +0000 https://kenowizard.com/2024/05/13/wazdan-strengthens-spanish-influence-with-casino777-es-deal/ Wazdan, a prominent developer known for creating some of the most engaging casino games worldwide, has recently announced a significant partnership with Casino777.es, one of the leading online casino operators in Spain. This collaboration aims to enhance the Spanish gaming scene by introducing a selection of Wazdan’s most popular titles to Casino777.es’s platform. Enhanced Gaming [...]

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Wazdan, a prominent developer known for creating some of the most engaging casino games worldwide, has recently announced a significant partnership with Casino777.es, one of the leading online casino operators in Spain. This collaboration aims to enhance the Spanish gaming scene by introducing a selection of Wazdan’s most popular titles to Casino777.es’s platform.

Enhanced Gaming Portfolio for Spanish Players

wazdan_expands_in_spain_through_casino777_es_cndAs part of the agreement, Wazdan will supply Casino777.es with an initial batch of popular games including 9 Lions™Black Horse™ Deluxe, Choco Reels™,Fortune Reels™, and Burning Stars 3™. These games are well-loved for their engaging gameplay and innovative features, and there are plans for more titles to be released in the future. Casino777.es customers will also enjoy Wazdan’s unique game features like Cash Infinity™ and Hold the Jackpot mechanics, which are known to significantly enhance player engagement and offer substantial win potential.

Andrzej Hyla, Chief Commercial Officer at Wazdan, expressed his enthusiasm about the partnership, stating, “We are delighted to partner with Casino777.es, a prominent operator in the Spanish market. This collaboration allows us to further expand our reach and deliver our engaging titles to a wider audience of Spanish players. Spain has been a key focus market for Wazdan, and we are committed to strengthening our presence in the jurisdiction through partnerships with respected operators like 777es. We look forward to working together to provide players with the very best in online slot entertainment.”

A Strategic Move to Enhance iGaming Experiences

This strategic alliance marks a significant milestone in Wazdan’s expansion efforts within Spain, where the company has been actively increasing its market presence. By partnering with Casino777.es, Wazdan reinforces its status as a leading supplier of innovative slot content in the country. The inclusion of Wazdan’s games is expected to substantially enrich Casino777.es’s slot offering and provide its growing player base with fresh, immersive gaming experiences.

César Paredes, Country Manager at 777.es, also commented on the collaboration, “We are excited to join forces with Wazdan to bring its innovative games to our platform. Its slot portfolio has already proven to be a hit with Spanish players, and we are thrilled to offer even more of its unique titles to our customers. With iconic Wazdan games joining our platform, we can deliver even more world-class casino entertainment to our players. This partnership reinforces our position as a leading provider of premium iGaming content in Spain.”

As Wazdan continues to expand its footprint in the Spanish market, this partnership with Casino777.es is expected to play a crucial role in its ongoing growth strategy, ensuring that Spanish players have access to top-tier gaming content.

Source:

“Wazdan signs deal with Casino777.es to secure further growth in Spanish market”, wazdan.com, May 10, 2024.

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Evolution Strengthens NA Partnership with Caesars Digital https://kenowizard.com/2024/02/22/evolution-strengthens-na-partnership-with-caesars-digital/ https://kenowizard.com/2024/02/22/evolution-strengthens-na-partnership-with-caesars-digital/#respond Thu, 22 Feb 2024 06:00:10 +0000 https://kenowizard.com/2024/02/22/evolution-strengthens-na-partnership-with-caesars-digital/ B2B online casino services provider Evolution has unveiled a new strategic agreement with Caesars Entertainment’s online arm, Caesars Digital. Under the deal, the companies will reinforce and expand their existing partnership in North America. The former company referred to the deal as a “groundbreaking partnership,” saying that Evolution and Caesars will work together to establish [...]

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B2B online casino services provider Evolution has unveiled a new strategic agreement with Caesars Entertainment’s online arm, Caesars Digital. Under the deal, the companies will reinforce and expand their existing partnership in North America.

The former company referred to the deal as a “groundbreaking partnership,” saying that Evolution and Caesars will work together to establish dedicated studios across multiple US states. This would include a studio inside Caesars’ Tropicana Casino in New Jersey, the provider pointed out.

The studio at Caesars’ world-renowned resort will mark Evolution’s third live casino studio in Atlantic City, enhancing the company’s ability to meet the demand of New Jersey’s rapidly growing market.

In addition to the studio arrangement, Evolution and Caesars agreed to collaborate on launching additional branded studio space within Evolution’s existing studios in Michigan and Pennsylvania.

The partnership reflects Caesars’ ambition to grow its online footprint, as further demonstrated by its recent decision to acquire WynnBET’s iGaming operations in Michigan.

The Deal Made a Lot of Sense

Caesars Digital’s senior vice president and chief iGaming officer, Matthew Sunderland, addressed the tie-up with Evolution, saying that his company wants to elevate live dealer experiences and provide fans with best-in-class products.

Sunderland added that the partnership with Caesars Digital “made a lot of sense” and that he believes the players are going to love what the two companies have in store.

We trust that our players will be excited by these best-in-class live casino experiences and can’t wait to see how our new dedicated live dealer studio spaces come together at Tropicana Atlantic City and in other jurisdictions where iGaming is live.

Matthew Sunderland, SVP & chief iGaming officer, Caesars Digital

Jacob Claesson, Evolution’s chief executive for North America, also shared his thoughts, praising Caesars’ “remarkable and noteworthy” market growth. He pointed out that the decision to launch a third live studio in Atlantic City was a no-brainer.

We’re impressed by Caesars’ dedication and look forward to collaborating with them as they continue to expand their branded studio presence.

Jacob Claesson, CEO NA, Evolution

In addition to the aforementioned terms, the agreement will allow online players on Tropicana Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino to continue enjoying access to Evolution’s live casino hits and top-performing content from its proprietary studios.

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Win Systems Strengthens Global Presence with New Offices in the USA and Argentina https://kenowizard.com/2023/12/06/win-systems-strengthens-global-presence-with-new-offices-in-the-usa-and-argentina/ https://kenowizard.com/2023/12/06/win-systems-strengthens-global-presence-with-new-offices-in-the-usa-and-argentina/#respond Wed, 06 Dec 2023 04:26:36 +0000 https://kenowizard.com/2023/12/06/win-systems-strengthens-global-presence-with-new-offices-in-the-usa-and-argentina/ Win Systems, a prominent technology provider for the gaming and entertainment sector, has taken a significant move in elevating its market position by inaugurating two new offices in pivotal jurisdictions, the United States and Argentina. The company’s leadership is confident that this expansion will pay long-term dividends and help it stand out amidst the harsh [...]

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Win Systems, a prominent technology provider for the gaming and entertainment sector, has taken a significant move in elevating its market position by inaugurating two new offices in pivotal jurisdictions, the United States and Argentina. The company’s leadership is confident that this expansion will pay long-term dividends and help it stand out amidst the harsh competition in this industry.

The USA Market Offers Enticing Opportunities

October saw Win Systems demonstrate its escalating success during the newest edition of the Global Gaming Expo (G2E). The company’s innovative approach has helped it exploit a market niche, solidifying its regional position. As more US states introduce legislation to legalize iGaming and online sports betting, suppliers like Win Systems remain vital players in the country’s gambling ecosystem.

Emphasizing its commitment to the US market, the technology provider unveiled a new corporate headquarters in Miami, strategically situated in the Doral area of Miami-Dade County. This new office boasts modern facilities and doubles as a logistical hub, enabling Win Systems to streamline operations and bolster overall efficiency.

LatAm Is Another Promising Market

Simultaneously, Win Systems has directed its attention to another crucial market, Argentina, by establishing a central office in Buenos Aires. This strategic locale is an ideal access point to service the company’s regional customers and partners. The Buenos Aires headquarters facilitates seamless collaboration and support for operations in neighboring countries and fosters stronger business relationships.

The LatAm gambling market is emerging as a promising iGaming hub. Its bettors show an unwavering love for sports betting, especially on soccer. However, traditional gambling is also popular, as fans enjoy classic games like slots and roulette. As more high-profile operators look to expand in this region, Win Systems can win them over with compelling and competitive solutions.

Win Systems Aims to Leverage Its Momentum

Eric Benchimol, CEO of Win Systems, expressed his enthusiasm for these expansions, highlighting the company’s dedication to meeting customer needs. He noted that the Buenos Aires and Miami offices marked a significant milestone, enabling the technology provider to more quickly recognize and adapt to customer requirements. According to Benchimol, the company’s growing global presence was a testament to its success.

We will, undoubtedly, continue to work tirelessly to provide the best technological solutions to the gaming industry in these regions and the rest of the world.

Eric Benchimol, Win Systems CEO

Consolidating Win Systems’ foothold in these promising markets highlights its ambitions to amplify its global reach. The technology provider reiterated its unwavering dedication to delivering cutting-edge solutions supporting its clientele in key markets worldwide. Industry stakeholders will closely monitor Win Systems as it gears up for enduring success.

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Pragmatic Play Strengthens Swiss Foothold With New GAMRFIRST Commercial Deal https://kenowizard.com/2023/09/06/pragmatic-play-strengthens-swiss-foothold-with-new-gamrfirst-commercial-deal/ https://kenowizard.com/2023/09/06/pragmatic-play-strengthens-swiss-foothold-with-new-gamrfirst-commercial-deal/#respond Wed, 06 Sep 2023 03:24:50 +0000 https://kenowizard.com/2023/09/06/pragmatic-play-strengthens-swiss-foothold-with-new-gamrfirst-commercial-deal/ The top-tier provider of content to the iGaming industry, Pragmatic Play, has announced it would expand its foothold on the Swiss territory as a result of a fresh commercial agreement inked with GAMRFIRST, a company under the operation of Barrière Group-owned Casino Barrière Montreux.   The news comes as a natural follow-up of the long and [...]

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The top-tier provider of content to the iGaming industry, Pragmatic Play, has announced it would expand its foothold on the Swiss territory as a result of a fresh commercial agreement inked with GAMRFIRST, a company under the operation of Barrière Group-owned Casino Barrière Montreux.  

The news comes as a natural follow-up of the long and successful string of new agreements inked by the same provider including the live casino content deal signed with Bally’s Interactive last week and the Superbet agreement at the end of July. 

The main purpose of the new commercial agreement is for the developer to continue to promote its development in Switzerland and beyond. 

50 Pragmatic Play Slots, Live on GAMRFIRST.ch

The studio’s highly praised collection of slots has already gone live on the GAMRFIRST.ch platform, which is the online version of the brick-and-mortar casino provider.  

According to the terms of the deal, 50 premium slots can already be played on the platform, with honorable mentions of games like Sweet Bonanza and The Dog House

Pragmatic Play’s chief operating officer, Irina Cornides, spoke about the high reputation of Casino Barrière Montreux in Switzerland, where their studio has kept expanding its presence. 

Cornides also expressed delight to add the operator’s GAMRFIRST brand to their constantly growing database of customers in the “key regulated market.”

The COO also acknowledged the shared “commitment to creating safe and enjoyable gaming experiences” with the online casino. 

“A Wonderful Addition” to GAMRFIRST’s Roster of Games

At the same time, GAMRFIRST.ch’s head of online, Patrick Ballestraz, called Pragmatic Play’s portfolio of industry-leading slots a “wonderful addition” to their roster of games, praising the success their titles had already recorded among Swiss players. 

Ballestraz also expressed their belief that the news of Pragmatic Play’s content being added to their online casino brand would be very well received by their customers who are already accustomed to the provider’s games. 

With the help of the new deal, GAMRFIRST expects to keep building momentum while leveraging its stance on the iGaming market in Switzerland. 

At the moment, Pragmatic Play released up to eight new slots on a monthly basis. The provider is also busy delivering Virtual Sports, Bingo, and Live Casino games, all belonging to its multi-product portfolio that can be accessed with the help of just one application programming interface

Earlier in the week, Pragmatic Play announced all of its three verticals have gone live with Betwarrior Mendoza on the market in Argentina, following its launch in Mendoza with Super 7 at the end of August.

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FSB Strengthens iGaming Platform with Content from SPRIBE https://kenowizard.com/2023/08/25/fsb-strengthens-igaming-platform-with-content-from-spribe/ https://kenowizard.com/2023/08/25/fsb-strengthens-igaming-platform-with-content-from-spribe/#respond Fri, 25 Aug 2023 06:10:27 +0000 https://kenowizard.com/2023/08/25/fsb-strengthens-igaming-platform-with-content-from-spribe/ As a result, SPRIBE’s content will be available for deployment through FSB’s iGaming platform, offering partner operators the opportunity to access market-leading and player-favorite games. FSB Takes to the Skies with SPRIBE’s Aviator Among the games available to FSB and its partner operators is Aviator, an acclaimed and highly innovative game that has completely innovated [...]

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As a result, SPRIBE’s content will be available for deployment through FSB’s iGaming platform, offering partner operators the opportunity to access market-leading and player-favorite games.

FSB Takes to the Skies with SPRIBE’s Aviator

Among the games available to FSB and its partner operators is Aviator, an acclaimed and highly innovative game that has completely innovated the way players experience iGaming products. Aviator is based on the crash game concept whereby players can decide when to leave a round.

The longer they stick around, the higher the multiplier becomes, but there is also a chance for the animated aircraft in the game to crash, and for the players to lose their original stake and any multipliers thereof.

The crash occurs at a random point, without any particular predetermination, much like the Random Number Generator of a traditional slot game. FSB has been rapidly expanding with leading brands around the world, making this partnership with SPRIBE all the more important for more companies as they seek to establish their respective footprints.

FSB Head of Casino Integrations Brendan Courtney has hailed the addition of SPRIBE’s excellent catalog of games to FSB’s continuously growing and improving aggregation platform. FSB has made several big strides this year, including its first launch in North America, an important iGaming market for suppliers that wish to stay competitive.

“SPRIBE’s Aviator crash game has elevated the everyday gaming experience and this is something we want to deliver to our growing, global portfolio of partners and their players,” Courtney said confidently in the success of the collaboration.

Building a Portfolio That Is Future-Proof

SPRIBE Chief Commercial Officer Giorgi Tsutskiridze was similarly excited to have the opportunity and have the Aviator product, among others, introduced to FSB’s ample network of operators and their audiences.

Tsutskiridze spoke highly of the Aviator product’s success globally and said that this will undoubtedly continue with FSB’s help. This comes on the back of FSB’s ambitious global expansion which will also benefit SPRIBE as its newest partner.

The platform was recently cleared by Gaming Laboratories International (GLI) to launch products in South Africa, opening yet another important market opportunity for the platform provider, partner suppliers, and operators.

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Greentube Strengthens Belgian Footprint with Betway Partnership https://kenowizard.com/2023/07/28/greentube-strengthens-belgian-footprint-with-betway-partnership/ https://kenowizard.com/2023/07/28/greentube-strengthens-belgian-footprint-with-betway-partnership/#respond Fri, 28 Jul 2023 13:11:27 +0000 https://kenowizard.com/2023/07/28/greentube-strengthens-belgian-footprint-with-betway-partnership/ Greentube is doubling down on its reach in Belgium through a new content partnership with a long-standing global partner for the supplier, Betway. Thanks to this particular tie-up, Greentube’s portfolio will now be deployed with the prominent iGaming and sports betting brands in the European market. Greentube Continues Betway Partnership in Belgium Among the games [...]

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Greentube is doubling down on its reach in Belgium through a new content partnership with a long-standing global partner for the supplier, Betway. Thanks to this particular tie-up, Greentube’s portfolio will now be deployed with the prominent iGaming and sports betting brands in the European market.

Greentube Continues Betway Partnership in Belgium

Among the games that Greentube is bringing are such select titles as Hot Cubes, Book of Ra, and Starliner. All three games have already proven a success both in the market and internationally, and they will give Betway more teeth in clawing a larger share of the lucrative Belgian iGaming landscape as well.

Betway has used the iForium aggregation platform to facilitate this content integration and ensure that players will have quick and easy access to the titles on the platform.

Greentube sales & key account manager Jordan Wall was excited at the opportunity to see the company’s games go live with yet another trusted and valued partner such as Betway in Belgium. Wall added:

We believe that the market will respond favorably to the selection of entertainment that we are providing, further enhancing our presence in this key regulated market.

Greentube sales & key account manager Jordan Wall

Betway CEO Anthony Werkman was similarly thrilled and excited at the opportunity. He said that Greentube is indeed a leading and world-class gaming content provider and that the supplier will significantly strengthen Greentube’s position in the country.

Players will get to enjoy more exciting games that are fair, safe, and responsible. Greentube has been rapidly expanding its offer and product reach with rollouts in several countries.

Greentube Doubles Down on International Growth

Elsewhere in Europe, the company negotiated a new partnership with bet365 and rolled out content with the website’s Dutch-facing operations.  Beyond Europe, the company has teamed up with Rush Street Interactive and BetRivers to bring its dedicated content to Ontario and Michigan. Greentube is committed to maintaining its pace of growth in all jurisdictions it’s operating in, with more markets to be explored by the company in future.

In the meantime, Betway has been strengthening its own commitment to fair gameplay. The company said that it’s committed to EGBA’s newly-established guidelines on combating money laundering in Europe.

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Nuvei Strengthens Payments for Resorts Digital Gaming https://kenowizard.com/2023/06/10/nuvei-strengthens-payments-for-resorts-digital-gaming/ https://kenowizard.com/2023/06/10/nuvei-strengthens-payments-for-resorts-digital-gaming/#respond Sat, 10 Jun 2023 06:16:06 +0000 https://kenowizard.com/2023/06/10/nuvei-strengthens-payments-for-resorts-digital-gaming/ The new collaboration sees Nuvei team up with Resorts Digital Gaming (RDG) and provide the popular gaming operator with its bank-transfer technology to simplify the payment processes at RDG-owned websites and brands. Resorts Digital Gets Payment Options Enhancement RDG is the online gambling arm of Resorts Casino, and it operates both ResortsCasino.com and MoheganSunCasino.com. Thanks [...]

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The new collaboration sees Nuvei team up with Resorts Digital Gaming (RDG) and provide the popular gaming operator with its bank-transfer technology to simplify the payment processes at RDG-owned websites and brands.

Resorts Digital Gets Payment Options Enhancement

RDG is the online gambling arm of Resorts Casino, and it operates both ResortsCasino.com and MoheganSunCasino.com. Thanks to this new collaboration, the operator will significantly strengthen its payment capacity and offer frictionless deposits and withdrawals so that consumers may benefit from one of the best possible experiences.

Moving forward, RDG’s brands will offer the Nuvei Instant Bank Transfer, significantly strengthening the online payment capacity for the company.

RDG CEO Ed Andrewes welcomed the opportunity to add this particular solution and hailed it as a convenient deposit and payout payment method that is in line with what US customers expect from leading brands such as Resorts Digital. He added:

Integrating Nuvei into our cashier supports our mission to provide all the relevant payment methods our players demand.

RDG CEO Ed Andrewes

Players can now leverage the solution to deposit from their bank accounts into the Nuvei solution and online casino brands to guarantee a seamless payment journey and fast cashouts.

Players Get to Enjoy a Fast Payout Solution to Empower Their Gameplay

Nuvei CEO and chair Philip Fayer was similarly pleased with the opportunity to see this partnership take shape, calling the Nuvei solution a relevant and important payment option that is now being recognized by iGaming brands in the United States. Fayer added:

Nuvei Instant Bank Transfer was the first payment method to bring truly instant payouts to the US iGaming market. This enhanced user experience has eliminated the need for players to wait hours or even days when they request to withdraw funds from their gaming accounts.

Nuvei CEO and chair Philip Fayer

Fayer added that together, RDG and Nuvei will ensure that players in the Garden State have access to some of the most worthwhile payment options as they enjoy their gaming and betting experience. Nuvei’s payment gateway will also help strengthen and drive results for the company itself in terms of player retention and revenues.

Nuvei has been growing its global footprint, most recently expanding in the regulated market in the Netherlands and powering Holland Casino, a prominent local operator, with payment solutions.

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Wazdan Strengthens Presence in the Bulgarian Market with WINBET https://kenowizard.com/2023/05/30/wazdan-strengthens-presence-in-the-bulgarian-market-with-winbet/ https://kenowizard.com/2023/05/30/wazdan-strengthens-presence-in-the-bulgarian-market-with-winbet/#respond Tue, 30 May 2023 08:05:00 +0000 https://kenowizard.com/2023/05/30/wazdan-strengthens-presence-in-the-bulgarian-market-with-winbet/ The innovative supplier has agreed to a partnership with WINBET, which is touted as one of the country’s largest operators and providers of licensed online casino products. As a result, Wazdan will roll out 30 of its games onto WINBET, including established classics such as Magic Spins, Larry the Leprechaun and 9 Coins. Wazdan Makes [...]

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The innovative supplier has agreed to a partnership with WINBET, which is touted as one of the country’s largest operators and providers of licensed online casino products. As a result, Wazdan will roll out 30 of its games onto WINBET, including established classics such as Magic Spins, Larry the Leprechaun and 9 Coins.

Wazdan Makes It Big with Sixth Operator in Bulgaria

This is an important milestone for Wazdan as well, as it’s the supplier’s sixth partnership in the country, following similar negotiations with INBET, Sesame, Alphawin, Palms Bet, and 8888.bg. The fact that more operators have sought to tap into the supplier’s games is proof that the company has been delivering the type of content that players expect and want.

WINBET is a fairly new casino in Bulgaria, established in 2015. It has been able to grow rapidly and now offers more than 1500 slot games, live casino tables, and jackpot systems all across the country. The platform has also introduced a sports betting experience, covering 30 different sports, and it has innovated the way customers can deposit, negotiating cutting-edge deals with mobile phone carriers to empower players to use mobile payment solutions.

Wazdan CEO Michael Imiolek commented that his company has grown very quickly in the country and that it was great to see the supplier work with another prominent operator such as WINBET. Imiolek added:

Our games have so far been embraced by Bulgarian customers and with even more people able to discover our innovative, acclaimed games, we’re excited to see the reception!

Wazdan CEO Michael Imiolek

Great Opportunity to Provide More Quality Content and Grow

WINBET online operations director Victor Perenovski was similarly pleased to see the partnership form. He said that the operator was confident that with the help of Wazdan, WINBET will continue to provide players in Bulgaria with some of the best online casino products.

“We are sure that with this partnership we will further expand our positions on the market and will also enrich our consumer offering,” Perenovski.

Wazdan has also been growing its global footprint. The company recently inked a deal with SCCCG Management to expand in North America and launched a $1-million promotion that commenced on May 15 and will be running for the next three months.

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GiG Strengthens Partnership with bet365 https://kenowizard.com/2023/05/20/gig-strengthens-partnership-with-bet365/ https://kenowizard.com/2023/05/20/gig-strengthens-partnership-with-bet365/#respond Sat, 20 May 2023 11:53:17 +0000 https://kenowizard.com/2023/05/20/gig-strengthens-partnership-with-bet365/ Moving forward, bet365 will benefit from GiG Comply in helping with automated marketing messages and tracking. The tool is built to help scan the web for content, pages, and links, as well as “iGaming code red words” referring to advertising practices that can land operators in trouble with regulators. GiG Comply to Help Strengthen Bet365’s [...]

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Moving forward, bet365 will benefit from GiG Comply in helping with automated marketing messages and tracking. The tool is built to help scan the web for content, pages, and links, as well as “iGaming code red words” referring to advertising practices that can land operators in trouble with regulators.

GiG Comply to Help Strengthen Bet365’s Marketing Messaging

In most jurisdictions, gaming regulators hold companies accountable for the advertising and marketing practices employed by their affiliate partners. GiG Comply analyzes real snapshots from affiliate campaigns to ensure that operators are in control of promotional content and they can steer and protect the way their brands are being promoted.

The tool is both flexible and powerful, allowing operators to further customize the specific markers they are interested learning about and what they consider important. Bet365 is particularly well-poised to benefit from this partnership as the group is represented in more than one hundred countries worldwide and has a customer base of 90 million people.

This means that bet365 must be on top of what affiliate marketing campaigns there are about it and how it remains compliant with local regulatory expectations.

Commenting on this opportunity GiG Media chief marketing officer Jonas Warrer welcomed the opportunity to see the two companies strengthen their relationship and deliver on better synergies:

Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.

GiG Media chief marketing officer Jonas Warrer

Bet365 also welcomed this partnership extension and spoke highly of the significance of GiG Comply. “Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally,” the spokesperson said.

Besides its GiG Comply tool, the company has been expanding rapidly across Europe, with a strong presence in the Baltics. The company successfully completed a trio of sportsbook platform integrations with William Hill, Mr Green, and Fenibet in Latvia. GiG has also obtained a license from the Swedish Gaming Authority, as it also seeks to remain a leading provider of solutions for the iGaming and sports betting sectors in the Nordics.

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BHA Strengthens Board with Two New Independent NEDs https://kenowizard.com/2023/05/13/bha-strengthens-board-with-two-new-independent-neds/ https://kenowizard.com/2023/05/13/bha-strengthens-board-with-two-new-independent-neds/#respond Sat, 13 May 2023 03:14:07 +0000 https://kenowizard.com/2023/05/13/bha-strengthens-board-with-two-new-independent-neds/ The British Horseracing Authority (BHA), a body governing racing in the United Kingdom, has expanded its team with two new additions. As announced by the regulator, Kyrsten Halley and Tara Warren will join its board as independent non-executive directors (NEDs). Halley joined the company on May 1 and will serve an initial three-year term. Halley [...]

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The British Horseracing Authority (BHA), a body governing racing in the United Kingdom, has expanded its team with two new additions. As announced by the regulator, Kyrsten Halley and Tara Warren will join its board as independent non-executive directors (NEDs).

Halley joined the company on May 1 and will serve an initial three-year term. Halley will replace Joe Saumarez Smith who was recently promoted to chairman of the authority.

As someone with more than 10 years of experience in senior leadership positions, Halley has all the skills needed to serve the company. Her specialty is brand strategy, digital marketing and delivering transformational change, the BHA announced.

In addition, Halley is a passionate fan of racing who loves spending time with her retired thoroughbred horse. Éclair Mag.

Tara Warren, on the other hand, will begin her three-year term on December 1. She will replace the outgoing independent NED Laura Whyte, who is leaving the authority after serving her maximum term.

Warren is experienced with sports-related leadership positions and is currently the executive director and board member of West Ham United FC. In addition to that, she directs the club’s equality, diversity and inclusion initiatives.

Just like Halley, Warren is no stranger to horseracing and is a regular racegoer.

The New NEDs Are Looking Forward to Contributing to British Racing

The two women commented on their new position, sharing their delight to join the BHA board. Halley noted that now is a “critical time” for British racing and noted that it is important to shape racing’s future. She said that she is looking forward to contributing to this objective and helping the BHA harness tech to appeal to young bettors.

Warren, meanwhile, called the opportunity to work with the board a “huge privilege”. She said that she is excited to support the development and delivery of racing’s long-term plan, teasing that a key element will be revenue growth.

Joe Saumarez Smith, BHA’s chair, welcomed the two new hires to the board. He praised their passion for racing, as well as their robust experiences in commerce, marketing, customer engagement and transformational change.

Saumarez used the opportunity to thank Laura Whyte for her exceptional service and said that British racing might not have been the same without her.

The BHA noted that the new appointments followed an “extensive and competitive” recruitment campaign that was led by the Nominations Committee. The committee, which is comprised of representatives from the British racing scene, made the two recommendations.

At the beginning of 2023, the BHA handed down a 15-year career-ending ban to Danny Brock, a promising jockey who fixed games.

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