Strive Gaming, a software supplier that has created a full service omni-channel iGaming platform designed specifically for the North American markets, has announced it will keep focusing on the United States.

The company was founded just three years ago by Damian Xuereb, the current President, together with Max Meltzer, the current Chief Executive Officer. Xuereb says that the business had the advantage of understanding nuances of markets in each of the American states it operates in.

“We had the opportunity to do our research and ensure we built a product that meets not just the current state, but the future state or requirements, as and when we roll out into more and more states,” Damian Xuereb explained.

Another advantage for the company is that it refused to step into other markets away from the United States, keeping its focus solely on North America. “We won’t get distracted by other regulations,” Xuereb underlined, pointing out that the Brazilian, Dutch or German markets are not of interest for his company. “That means our business and our product will continually evolve around the North American player experience,” he added.

Eight Big Clients Secured

During its three years of activity, Strive Gaming secured partnerships with eight important iGaming brands. The first two were Desert Diamond and Golden Nugget Online Gaming in Arizona. Then the company signed agreements with Betsafe, PointsBet in Canada and Four Winds, owned by the Pokagon Band of Potawatomi Indians. The supplier has already secured additional clients which are yet to be announced.

About the company’s partners, Damian Xuereb said that all of them managed to “gain meaningful market share.” The Strive Gaming President gave the example of Desert Diamond in Arizona, which is owned by a local tribal operator, and revealed that the brand is successfully competing with “big hitters” and also triumphed against nationwide companies. “With the right technology behind a brand, local operators can compete,” Damian Xuereb concluded.

The Strive Gaming founder also predicted that there will be growing opportunities in North America because while online sports betting is currently present in 36 American states, iCasino is available in just seven states and the market is bound to expand. Indiana is one of the states where gambling legalization is discussed, while Joseph Addabbo, a state senator from New York, has introduced a new version of a bill which would legalize online casino gaming and internet lottery.

Source: “Home field advantage: Strive creates a PAM for North America“. iGaming Business. January 24, 2024.

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