Amelco, a provider of sports betting, casino and lottery products and solutions, has rolled out its complete iGaming suite in New Jersey. The move will grow the company’s presence in the United States, allowing it to supply more operators with its solutions.

Amelco offers an in-house casino aggregation suite that incorporates slot games, table titles, poker and instant games. The company’s product offering is reinforced by third-party content from leading industry suppliers such as Evolution Gaming Group, IGT, Light & Wonder and Pariplay, among many others.

Thanks to the launch, operators in the Garden State will also be able to tap into Amelco’s aggregation offering.

Besides boasting content from many tier-one studios, Amelco’s solution also provides the operator’s partners with customization and delivery via Amelco’s proprietary app. In addition to that, partners can use the built-in Bonus Engine to engage their customers with special bonuses and tournaments.  

A Great Opportunity for Amelco

The company expressed its excitement to make a foray into New Jersey through Brandon Walker, head of Amelco USA. Walker noted that North America is one of the biggest online casino markets in the world, which is why the new expansion is a great opportunity.

Walker explained that the new launch will further solidify Amelco as one of the most established platforms in the USA. He hopes that the move will also grow the company’s reputation across the iGaming and sports betting sectors.

This is a great opportunity for us to see where we stand in terms of our casino offering. Our award-winning sportsbook is already live across 15 states, so we are excited to showcase our solution in such a competitive environment.

Brandon Walker, head of Amelco USA

Last month, Amelco also secured a launch in Ontario after receiving the go-ahead from the Alcohol and Gaming Commission of Ontario. This was another major launch for the company, considering the growing prominence of Ontario’s iGaming and online betting market.

At the beginning of this year, on the other hand, Amelco went live in Ohio, becoming one of the state’s first suppliers. Operating across several continents, the company remains bullish on expanding its global footprint by supplying content to tier-one operators in major regulated markets.

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ComeOn Group has announced the launch of a brand new live dealer casino suite in Scandinavia under the “brand-within-a-brand” name, Nordic Ruby Lounge. The premier bespoke gaming studio joins the rest of the Ruby Lounge portfolio launched within the brand with Evolution Live Gaming in March 2022.

The live studio offers players in the Nordic region a local touch and native entertainment and will be available across the company’s core markets. One differentiation is the hosting of local games by native live dealers giving the suite a personalized and customized touch.

Bespoke Environment for Nordic Players

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer. Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality. For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge joins the Group’s Ruby Lounge portfolio, which was launched in early 2022. ComeOn and Evolution have enjoyed a successful partnership since 2013 and Ruby Lounge gave ComeOn a great opportunity to make a strong brand identity statement with the bespoke games. Making it wholly Nordic and enhancing the native offering gives it a chance to re-introduce the brand within a brand with the personalized touches it needs to be the top-tier studio in the region.

The dedicated ComeOn team serves up roulette and blackjack from several tables across the Group’s Nordic brands creating a one-of-a-kind live studio product that sets a high standard for competitors to reach for and marks a milestone in ComeOn’s track for growth.

When the broader Ruby Lounge portfolio was launched by the partners across multiple online markets, rather than restricted to the Nordics as today’s debut is, it was comprised of one Roulette table and eight blackjack tables.

The games operated 24/7 from Evolution studios and were served as well by dedicated ComeOn dealers.

Live Suite Appears in Several Nordic Casinos

ComeOn Group’s extensive brand portfolio includes ComeOn, Snabbare, Hajper and Casinostugan and several more, with the Group operating in multiple markets including Sweden and Denmark.

Commenting in March on the initial launch of Ruby Lounge, Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “The Ruby Lounge extends choice and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience. Once again, Evolution has proved what great partners they are. The Ruby Lounge has such a strong identity yet works with all our brands.”

At that time Erland Hellstrom, Commercial Manager at Evolution, commented: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live. The end result is magnificent and early statistics suggest that ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”

Beyond the Nordics, ComeOn added a bespoke Group branded live dealer game studio powered by Stake Logic Live games to its Dutch-facing brand in late 2022.

Source: ComeOn Group launches new bespoke live casino studio under the name Nordic Ruby Lounge, EU Gaming News, June 1, 2023

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