Sumsub, a full-cycle verification platform, has announced the launch of the first integrated solution for user verification, anti-fraud and compliance in gaming. The brand-new Full-Cycle Verification and Player Risk Profiling tool allows platforms and operators to seamlessly cover the whole player lifecycle and optimize revenue in a safe and compliant fashion.

Sumsub is notably the first provider to provide a holistic verification solution that covers all aspects of player onboarding, fraud prevention and compliance.

According to Sumsub, its new solution is based on four core pillars of verification. First of all, the new tool ensures fast and secure Player Onboarding that is compliant with over 220 jurisdictions across the world. The solution leverages KYC/AML, age verification and proof of address to onboard new customers in under 30 seconds. The company’s Non-Doc Verification functionality allows users in certain countries to only enter their ID number without needing to scan any documents.

The second pillar is Fraud Prevention, highlighting Sumsub’s commitment to preventing account-related fraud, bonus abuse and affiliate fraud. This helps operators mitigate fraud-related losses.

Sumsub also leverages a Player Risk Profiling and Analytics module to help operators identify at-risk players and intervene. Customizable options allow companies to fit the solution to their needs.

Finally, Sumsub’s solution leverages a first-to-the-market Responsible Gaming solution that is based on the company’s Transaction Monitoring system and experience in the compliance sector. Thanks to that, gambling companies can prevent regulatory violations and avoid trouble.

Sumbsub’s co-founder and chief innovation officer, Jacob Sever, commented on the new launch. He said that gaming operators are often overwhelmed by multiple solutions they need to cover their players’ lifecycles. In addition, the solutions available to them rarely correspond to their specific needs and are not tailored to the user profile of gamblers.

As a result, many gambling companies are forced to develop in-house solutions. However, Sumsub will change that, providing companies with an unprecedented full-cycle verification platform for gaming companies.  

Player Risk Profiling and Analytics module is incorporated into the solution, further reinforcing our support for gaming operators’ and platforms’ needs in reducing risk. Previously, we launched our automated Responsible Gaming solution to help gaming companies stay fully compliant with RG regulations.

Jacob Sever, co-founder & CIO, Sumsub

Sumbsub’s new solution leverages the company’s experience in the sector and its previously released solutions. As mentioned by Sever, the company released its Responsible Gaming solution earlier this year, just in time for Responsible Gaming Education month.

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Sumsub, the global company that offers a full-cycle verification platform, has announced the launch of its new Responsible Gaming solution, the world’s first fully automated one.

This new automated Responsible Gaming control solution will enable online casino and sports betting operators to ensure their customers behave in a responsible way while enjoying the thrills of casino gaming or betting.

The company chose to launch the product in September because it was declared the Responsible Gaming Education month by the American Gaming Association. This allowed Sumsub to join the gaming community’s efforts to give players the best available solutions to protect themselves from gambling harm.

Sumsub’s new solution is aimed at online casino platforms that have an obligation to promote responsible gaming because in some jurisdictions the operators can face significant fines if they don’t comply or even have their license revoked.

Responsible gaming is a set of rules which are designed to protect vulnerable players but also ensure regulation compliance along with mitigating legal risks and preserving a brand’s reputation. Casino operators must set deposit limits, offer players self-exclusion options and provide resources for those who are seeking help when dealing with a gambling addiction.

Sumsub developed this automated solution using the company’s Transaction Monitoring system, along with its global compliance expertise. The solution offers a set of rules for responsible gaming controls, including flexible KYC, betting patterns analysis, suspicious activity alerts and potential gaming addiction checks.

Helpful Tools for Casino Operators

Using these tools, online casino operators can detect whether a deposit amount is disproportionate to a certain player’s income or if a player raises or disables the gambling limits. Moreover, operators can check gaming session frequency and duration, playing time, and other parameters that can indicate problematic behavior.

Sumsub also gives operators preset rule bundles for onboarding new players depending on the respective jurisdiction, checking their gaming activities in compliance with the local regulatory demands. This process is fully automated, allowing casino and sportsbook operators to reduce time and cost but also reduce risks associated with human errors.

Last but not least, this solution helps operators in the gaming sector deal with the threats of identity theft and payment fraud, preventing behaviors such as bonus abuse or even account takeovers and money laundering.

Tony Petrov, Chief Legal Officer at Sumsub, added that through this automated solution his company “stays at the forefront of safe gambling and actively promotes responsible gaming among organizations shaping the industry.”

Source: “Sumsub Offers First Automated Solution for Responsible Gaming Control“. Sumsub. September 19, 2023.

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Full-cycle verification platform Sumsub announced the release of an automated Responsible Gaming solution for Responsible Gaming Education month. The new solution offers reliable monitoring that can help gambling operators avoid hefty fines.

Sumsub highlighted the importance of September to responsible gaming in the United States, expressing its own desire to protect players and help iGaming operators shield themselves from fines.

In line with what Responsible Gaming Education month stands for, Sumsub released a solution that can help gambling companies solve their compliance-related needs. Based on Sumsub’s Transaction Monitoring system and experience in the global compliance sector, the solution offers a set of rules for responsible gaming controls.

The solution includes flexible know-your-customer (KYC) setup, betting patterns analysis and player’s behavior monitoring and suspicious activities alerts, and potential gaming addiction checks. By leveraging Sumsub’s automated solution, gambling operators can set certain rules and detect when players bet disproportionate amounts of money, start gambling more frequently or make changes to their betting limits.

The new solution allows operators to set rules for onboarding users in certain countries, allowing operators to remain compliant in multiple regions.

The Solution Will Help Operators Prevent Fraud

In addition to helping operators protect their players, the solution will also help gambling companies prevent fraud, such as money laundering, identity theft and payment fraud. Operators that use the solution will also be able to crack down on bonus abuse and other similar schemes.

The automated nature of the Responsible Gaming solution also helps operators cut costs and reduces their manpower needs.

Sumsub’s chief legal officer, Tony Petrov, commented on the release of the automated Responsible Gaming control solution. He pointed out that it will help online gaming platforms identify addicted players, minimize the risk of fraud and remain compliant with the latest industry regulations.

Petrov said that the revolutionary automated solution will help Sumsub remain ahead of the curve when it comes to responsible gambling.

There are numerous checks that can be performed when monitoring transactions related to gaming, and when properly set, they help indicate possible gambling issues. By providing an automated, yet flexible, set of rules, Sumsub stays at the forefront of safe gambling and actively promotes responsible gaming among organizations shaping the industry.

Tony Petrov, chief legal officer, Sumsub

Earlier this year Sumsub provided operators with advice on preventing fraud.

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