The leading provider of iGaming solutions, content and technology, powering online and land-based gambling operators, Bragg Gaming Group, announced a new partnership focused on the gambling sector in Brazil. On Thursday, the company revealed it joined forces with Superbet, agreeing to deliver its aggregation platform for the operator.

Besides going live with its aggregation platform, Bragg agreed to deliver third-party content for Superbet. In addition, the iGaming content and solutions supplier agreed to deliver titles from its proprietary portfolio, including games from its in-house studios, Indigo Magic and Atomic Slot Lab.

Ultimately, the new collaboration is expected to solidify Bragg’s presence in Brazil, a market that is estimated to hold significant potential. The announced deal comes ahead of the country’s much-anticipated gambling reform that may result in the regulation of online gambling, as well as online sports betting.

If lawmakers in the country continue their efforts, Brazil may become a major iGaming and betting market as early as 2024. Despite the efforts so far, earlier this month, Brazil’s Senate greenlighted sports betting but turned down online gambling after a majority of 37 members voted against iGaming and only 27 votes were in favor of the activity.

The Deal Brings Excitement to the Two Companies

Adam Shaw, Superbet’s chief revenue officer, spoke about the potential of the gambling sector in Brazil. He explained that once the market opens for licensed operators, the company anticipates offering supreme online gambling experiences. Finally, Shaw said: “Bragg’s aggregation platform supplies us with a diverse portfolio of proprietary and exclusive content as well as games from the industry’s most popular providers and we are thrilled to partner with them in Brazil.”

“We have already seen tremendous growth with Superbet through aggregation partnerships in several countries, and this Brazilian launch is another important milestone which throws a spotlight on Bragg’s position as a leading supplier in this fast-growing iGaming market.“

Matej Nemec, commercial director at Bragg Gaming Group

Matej Nemec, Bragg’s commercial director, revealed that the new collaboration with Superbet builds upon a successful business relationship between the two companies from several other markets. Moreover, he explained that the latest launch in Brazil strengthened Bragg’s position in the country and reaffirmed its role as a go-to supplier for the iGaming vertical.

Last but not least, Nemec pointed out: “We offer a wide portfolio of casino content that has already proven popular with local audiences in LatAm, and this partnership will further our ambitious growth plans for the region which will be a key focus for us in 2024.”

Previously, Bragg and Superbet collaborated for different markets across Europe. At the time, Bragg agreed to power the gaming operator’s brands in Belgium, as well as Serbia.

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Romania’s sports betting leader, Superbet Group, has reinforced its leadership with the appointment of a new chief executive officer. The one up to the task is Jimmy Maymann who is set to step into the office on January 15, 2024.

Maymann originally joined the company in May, first stepping into the position of deputy chair of the company’s board of directors. Boasting years of corporate experience at various senior and board-level positions, Maymann has an impressive track record as an innovator and entrepreneur.

Maymann specializes in the foundation and development of technology and media service, telecom and NGO companies. His track record includes the creation and development of more than 10 companies and a number of successful sales. This includes the video content platform GoViral, which was eventually acquired by the American company AOL.

Maymann’s prior experiences also include time as CEO of The Huffington Post.

On January 15, 2024, Maymann will replace the incumbent CEO, Johnny Hartnett. As a result of this corporate change, Hartnett will step down and will join the board as a non-executive director.

Maymann Is Looking Forward to Leading the Company

Superbet Group’s board chairman, Hans Hogler-Albrecht, praised Maymann’s impressive background and expertise, saying that he would be a perfect addition to the leadership team. Hogler-Albrecht said that Superbet is confident that Maymann will have a strong positive impact on the operator’s strategy and business model.

Maymann also commented on his new appointment, saying that he is delighted to assume the new role and offer his expertise to the company. He is looking forward to helping Superbet become a global leader in the technology and entertainment sector.

In the meantime, Hartnett commented on his departure, saying that his five years as CEO have been “the ride of a lifetime.” He thanked the colleagues who gave him their support and expressed he hopes Superbet will continue to grow.

Hartnett promised to ensure a seamless transition of responsibilities to Maymann and expressed his desire to continue to work with Superbet as a part of the company’s board of directors.

Superbet was founded in 2008 and is the biggest sports betting operator in Romania. The company boasts backing from a number of big shareholders, including Blackstone. Superbet operates in a number of markets outside of Romania, including Serbia, Belgium and Poland.

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Sports betting operator Superbet has unveiled the appointment of Nikola Jokić as its first brand ambassador in the Republic of Serbia. The Serbian basketball star, currently playing for the Denver Nuggets, will help the company appeal to fans of professional sports.

Jokić is a skilled NBA player whose Serbian origin makes him perfect to appeal to sports fans in Serbia. His team, the Denver Nuggets, emerged victorious last season, cementing him as an outstanding athlete. His athletic prowess earned him the Most Valuable Player distinction, further highlighting his abilities.

Jokić has formerly played in the Serbian National Basketball Team, including during the 2016 Summer Olympics in Rio de Janeiro. He is a beloved sports personality of many Serbian enthusiasts, making the tie-up with Superbet a major move for the company.

As a brand ambassador in Serbia, Jokić will promote Superbet to Serbian audiences.

Jokić’s Qualities Reflect Superbet’s Values

Jokić commented on his new ambassadorial position, saying that he is happy to join forces with Superbet. He lauded the company for its unique way of connecting with fans across Europe and sharing their passion for sports.

Jokić added that he appreciates Superbet’s commitment to responsible gambling and praised the company’s safer gambling-oriented initiatives. According to the basketball pro, this was one of the things that convinced him to team up with the brand.

Jokić concluded that he is looking forward to working with Superbet and promoting sustainable sports betting. He teased that he cannot wait to work on exclusive activations with the brand and engage fans in Serbia and beyond.

Thanassis Kanouris, Superbet’s country manager for Serbia, also commented on the matter, welcoming Jokić to the Superbet family. According to Kanouris, Jokić is an amazing athlete and a great team player whose qualities perfectly reflect Superbet’s core values.

Kanouris added that Serbia is a very important market to his team, highlighting Superbet’s ambition to make further strides across Europe. The manager said that the partnership with a powerhouse such as Jokić will help Superbet remain ahead of the curve while proving the operator’s passion for sports to the fervent fans.

Last month, Superbet also joined forces with the leading gamification innovator Low6. The two companies joined forces to release a new free-to-play fantasy sports game called Ultimate Squad. Earlier this year, the operator also signed an agreement with Pragmatic Play, securing access to the supplier’s premium live casino content.

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Just after launching a dazzling new live casino game called Vegas Ball Bonanza, Pragmatic Play, a leading supplier of content to the online gambling industry, announced a new partnership with a European operator.

As announced, Pragmatic Play will supply live casino content to Superbet, a Romanian gambling operator. This will boost the existing partnership between the two companies while bringing more exciting games to players in the Eastern European country.

Under the enhanced deal, Superbet will receive access to Pragmatic Play’s “hugely popular” gameshow products such as Sweet Bonanza CandyLand and Snakes & Ladders Live. In addition, Superbet will get to provide players with a dedicated Roulette with Customizable Branding and three dedicated live dealer Blackjack tables.

The new products will join Superbet’s rich portfolio, which already includes slots and bingo products from Pragmatic Play.

What sets the supplier’s live casino content apart from some of its competitors is its high customizability and dedicated branded environments for its partners. In addition, Pragmatic Play’s live casino products leverage cutting-edge tech to give the supplier’s operator partners full control over the games’ look and feel.

For example, Pragmatic Play recently penned a similar deal with Betsson.

Superbet Is Delighted to Add More Content from the Provider

Pragmatic Play’s chief operating officer, Irina Cornides, commented on the extended deal with Superbet. She said that the provider has already seen “incredible success” with Superbet. Cornides added that her team is delighted to add more of its games to Superbet’s platform.

Players in Romania continue to embrace Pragmatic Play games, and we are thrilled to be launching custom-branded Roulette and Blackjack tables tailor-made especially for Superbet and its players to enjoy.

Irina Cornides, COO, Pragmatic Play

Meanwhile, Superbet’s head of gaming and live casino, Nicholas Yu, lauded Pragmatic Play as “one of the most well-known providers in the iGaming market. Because of that, his team is excited to onboard more of Pragmatic Play’s “incredible games.”

Our players always come back to Pragmatic Play releases due to their replayability and engaging gameplay, so we hope to see similar results as a result of this expanded partnership.

Nicholas Yu, head of gaming and live casino, Superbet

In other news, the casino operator recently secured a bespoke Slingo SuperLiga game from Gaming Realms, another leading casino content provider.

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The new game has been launched in the Eastern European country with Superbet, a prominent operator in the local market in Romania. This game is uniquely developed for the operator, which is long-standing for Gaming Realms, and the rollout coincides with the return of SuperLiga.

Superbet Gives Itself a Seasonal Boost with Gaming Realms Slingo

The game itself has been created to captivate the joy of attending soccer games without actually leaving your home – or playing on the go, and not confined to a single venue. The title comes with numerous features and allows you to progress an increasing pay ladder.

This includes Wilds and Super Wilds, Free Spins for even more opportunities to win cash prizes, and more. Gaming Realms is using Slingo Superliga to demonstrate its ability to craft on-demand and bespoke gaming experiences that are designed to appeal to specific audiences and achieve a strong level of connection with their intended audiences.

Commenting on this new opportunity, Gaming Realms commercial account manager Ian Robson said that the company was very happy to continue working with Superbet and grow the Slingo family with a product that has been specifically tailored to the needs of the company’s player base. Robson added:

The release utilizes IP from Superliga, the leading football league in Romania, and will create opportunities for Superbet to cross-sell to players that are traditionally football fans. We are elated to be kicking off the football season with this release.

Gaming Realms commercial account manager Ian Robson

Superbet head of gaming & live casino Nick Yu was similarly pleased with the opportunity and what it meant for his company. He described the Romanian market as a highly-competitive one where differentiation matters a lot and where it’s crucial to continue innovating the experience in order to achieve a stronger presence.

Gaming Realms Determined to Continue Growing

Gaming Realms has been able to deliver on a strongly localized title that enjoys the popularity of SuperLiga and that will definitely give Superbet a strong start with the new soccer season, Yu concluded.

Gaming Realms has been busy growing its footprint in the region as well as the world. In Europe specifically, the company has been able to establish several important partnerships in Spain. One of those was with Goldenpark.es and the other – with SkillOnNet which tapped into the company’s Slingo offer to strengthen its content library in the country.

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The saga of the sale of Slovenia’s Sports Lottery has come to a sudden end after both candidates to acquire a stake, Entain and Superbet, withdrew their applications.

Purchase Applications Withdrawn

Slovenia’s Ministry of Finance announced that negotiations for the acquisition of a major stake in the state-run sports betting operator, Sports Lottery (Športna Loterija) have been stopped as both candidates, global gambling group Entain and Romanian-based casino group Superbet, decided to withdraw.

“We can confirm that, after weighing the opportunities, Entain has decided not to continue the process for the purchase of a stake in Sports Lottery for the time being,” the gambling operator responded to media requests for comments without providing further details and refusing to comment on possible entry in the Slovenian market in the future.

For the past few weeks, the three organizations holding a majority stake of 57% in Sports Lottery, the Olympic Committee of Slovenia, the Football Association of Slovenia and the Skiing Association of Slovenia, have been pushing for the sale due to concerns related to the opening of the sports betting market in the country.

Reports circulated that the FTSE100-listed gambling group was looking to enter the domestic sports betting market and offered to pay between €50 million ($54.5 million) and €60 million ($65.4 million) for Sports Lottery, bidding in partnership with some rich businessmen from the Czech Republic.

Commitment to Supporting Slovenian Sport

The price offered by Entain was found sufficient by one of the three organizations running Slovenian sport, the Olympic Committee of Slovenia, but it insisted that the future buyer of the stake in Sports Lottery should commit to providing financial support for the development of the sport in Slovenia.

While sharing the same concern with the state representatives leading the negotiations, the Olympic Committee also said it would give up the sale if the state commits to maintaining the monopoly of Sports Lottery in the sports betting market.

The other candidate, the operator of land-based casinos in ten European countries, Superbet, reportedly was ready to pay slightly more than Entain to acquire the stake in the state-owned sports betting operator.

Last month, the owner of Ladbrokes and Coral agreed to acquire Polish sports betting company STS Holding in a deal worth £750 million ($952.5 million) after the bid was approved by the company’s two largest shareholders with a collective stake of 70%, Mateusz Juroszek and Zbigniew Juroszek.

Just days after the deal was announced, the acquisition was called “destructive” in an open letter to the board by the owner of 13.2 million shares in Entain, the New York-based investment firm, Eminence Capital.

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Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week.

Logo Featuring on Players and On-Stage

The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will see the operator’s logo displayed on competing players and on-stage during the event taking place on July 7-8 at COS Torwar in Warsaw, Poland.

Commenting on the sponsorship, Superbet Poland’s chief executive officer, Lukasz Seweryniak, was delighted to partner with PDC and support “the first prestigious World Series of Darts event” in Poland.

“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans,” Seweryniak said, hailing the collaboration as a display of Superbet’s continuous efforts to seek “innovative solutions in both sponsorship and technological endeavors.”

Visitors to the 2023 Superbet Poland Darts Masters will witness an epic battle in which eight of PDC’s star players will take on eight players from Eastern Europe, promising the crowd an exciting experience and fun.

Meet the Players from Both Teams

The team from East Europe will be spearheaded by world number 19, Krzysztof Ratajski, and comprise fellow country and PDC professionals, Krzysztof Kciuk and Radek Szaganski, as well as one qualifier who will be determined on July 1, two from the Czech Republic, Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar, and Hungary’s qualifier Nandor Major.

The eight PDC stars will be led by World Champion, Michael Smith, and last month’s US Darts Masters winner in New York and Dutch legend, Michael van Gerwen, and will also feature former World Champions, Gerwyn Price and Rob Cross, Premier League duo, Dimitri Van den Bergh and Nathan Aspinall, former UK Open champion, Danny Noppert, and world number six, Luke Humphries.

“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” commented PDC’s chief executive officer Matt Porter.

“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland,” he added.

Streaming and Broadcast Options

Residents of Poland, the Netherlands and the Nordic & Baltic region will be able to watch the event streamed on Viaplay, while the rest of the world will rely on the broadcast from PDC’s partners, ITV in the UK, DAZN and PDCTV.

The title sponsorship of the event will boost Superbet’s brand awareness in the country the brand operates since 2017, offering online betting, slot games, live casino, virtual games and lottery.

It comes during times when the brand that was once awarded as the “Best Sports Betting Operator in Central & Eastern Europe” is mainly busy with leadership changes, creating a team of talent and industry veterans.

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Superbet unveiled several new high-level changes to its management core, onboarding Stephen Parry as COO, Andrei Dușu as CBDO, and Glyn Hughes as CFO. These appointments coincide with the promotion of Adam Lamentowicz to VP of Superbet International, extending the operator’s ongoing restructuring efforts. The new talent will be instrumental in Superbet’s continued growth, helping it remain competitive despite challenging market conditions.

The Appointments Represent a Significant Injection of Talent

The most notable of the recent appointments is the addition of former William Hill International CEO Stephen Parry. His appointment as chief operations officer will leverage his two decades of leadership experience, strengthening Superbet’s operational capabilities and optimizing all verticals across its global footprint. Parry’s vast industry knowledge and successful track record make him the perfect fit for such a responsible position.

Andrei Dușu becomes Superbet Group’s chief business development officer (CBDO). His track record includes senior leadership positions at Google and OLX Group and co-founding the automation platform Flawless. His expertise and familiarity with the latest technologies will be instrumental in identifying new growth opportunities, forging strategic partnerships, and driving Superbet’s international expansion plans.

Finally, Superbet chose former IWG CFO and executive VP Glyn Hughes to assume the post of chief financial officer (CFO). His extensive financial acumen and experience across several distinct industries will be crucial in managing the operator’s fiscal operations, enhancing performance, and ensuring robust governance. Hughes’s strategic mindset will support Superbet’s growth trajectory, strengthening its market position.

Internal Achievements Also Received Recognition

Adding to the three new hires, Superbet recognizes and rewards internal talent, as evident in Adam Lamentowicz’s promotion to VP of Superbet International. Lamentowicz has been integral to the company’s success in Poland, contributing to its expansion and delivering exceptional results. His promotion will utilize his skills in the European market, highlighting the company’s commitment to nurturing talent from within.

Such drastic leadership changes continue Superbet’s ongoing restructuring efforts. The company recently appointed two new chairpeople to aid its strategic vision. Superbet CEO Johnny Hartnett noted that the new appointments would provide the operator with crucial capabilities across many sectors and geographies, advancing the company’s ambitions.

“As we embark on the next stage of our growth journey, it is incredibly exciting to add experienced and capable leaders like Stephen, Andrei, and Glyn.”

Johnny Hartnett, Superbet CEO

The new appointments mark a milestone in the company’s global expansion strategy. Adding experienced leaders and promoting internal talent reflects Superbet’s dedication to operational excellence, strategic growth, and delivering an unmatched gambling experience to its European clients. The team’s collective expertise and industry knowledge will help the company excel in the evolving landscape of the global sports betting and gaming industry.

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Superbet Group has further strengthened its senior leadership team with the appointment of Jimmy Maymann as deputy chairman of its board of directors.

The new hire is a skilled individual with years of experience in senior and board-level positions. He boasts an impressive track record as an innovator and entrepreneur who specializes in the foundation and development of tech & media, digital service, telecom and NGO companies.

Maymann, Superbet noted, has been instrumental in the creation and expansion of over 10 different companies. The new appointee is also skilled in exits, having previously been involved in the sale of the online video distribution platform Goviral to AOL.

At the moment Maymann is the acting chair of the global content platform UNLive, the flight compensation service AirHelp and TV2 Denmark. He also holds non-executive roles at several companies, including Telia AB, Pitzner Group and The Maternity Foundation.

Maymann Is Looking Forward to Working with Superbet

Maymann commented on his new position, saying that he is excited to join Superbet. He praised the company, noting that it has “tremendous potential in terms of business scalability and expansion into international markets.” The new deputy chair also lauded the framework of trust Superbet Group has built between itself, its customers and stakeholders.

The progressive thinking of the leadership team is a testament to this highly talented and visionary group.

Jimmy Maymann, deputy chair, Superbet Group

Maymann vowed to offer his full expertise and experience to the company board and help Superbet become a global leader in tech and entertainment.

Hans Holger-Albrecht, Superbet’s chairman, welcomed Maymann to the company. He noted that the new hire has an impressive background that makes him a perfect fit for Superbet.

We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together to shape an even brighter future for Superbet.

Hans Holger-Albrecht, chair, Superbet Group

Johnny Hartnett, CEO of Superbet Group, also commented on the appointment. He said that the move “reconfirms Superbet’s aspiration” to transform the company into a global industry leader by adding skilled new team members.

Last but not least, Maymann was welcomed by Sacha Dragic, one of the company founders. She said that having Jimmy as deputy chairman of the board shows that Superbet is bullish on continuing its long-term strategy for global expansion.

Maymann’s deputy chair mandate commenced on April 26 and follows the appointment of Hans-Holger Albrecht as board chair.

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