Win Systems, a prominent technology provider for the gaming and entertainment sector, has taken a significant move in elevating its market position by inaugurating two new offices in pivotal jurisdictions, the United States and Argentina. The company’s leadership is confident that this expansion will pay long-term dividends and help it stand out amidst the harsh competition in this industry.

The USA Market Offers Enticing Opportunities

October saw Win Systems demonstrate its escalating success during the newest edition of the Global Gaming Expo (G2E). The company’s innovative approach has helped it exploit a market niche, solidifying its regional position. As more US states introduce legislation to legalize iGaming and online sports betting, suppliers like Win Systems remain vital players in the country’s gambling ecosystem.

Emphasizing its commitment to the US market, the technology provider unveiled a new corporate headquarters in Miami, strategically situated in the Doral area of Miami-Dade County. This new office boasts modern facilities and doubles as a logistical hub, enabling Win Systems to streamline operations and bolster overall efficiency.

LatAm Is Another Promising Market

Simultaneously, Win Systems has directed its attention to another crucial market, Argentina, by establishing a central office in Buenos Aires. This strategic locale is an ideal access point to service the company’s regional customers and partners. The Buenos Aires headquarters facilitates seamless collaboration and support for operations in neighboring countries and fosters stronger business relationships.

The LatAm gambling market is emerging as a promising iGaming hub. Its bettors show an unwavering love for sports betting, especially on soccer. However, traditional gambling is also popular, as fans enjoy classic games like slots and roulette. As more high-profile operators look to expand in this region, Win Systems can win them over with compelling and competitive solutions.

Win Systems Aims to Leverage Its Momentum

Eric Benchimol, CEO of Win Systems, expressed his enthusiasm for these expansions, highlighting the company’s dedication to meeting customer needs. He noted that the Buenos Aires and Miami offices marked a significant milestone, enabling the technology provider to more quickly recognize and adapt to customer requirements. According to Benchimol, the company’s growing global presence was a testament to its success.

We will, undoubtedly, continue to work tirelessly to provide the best technological solutions to the gaming industry in these regions and the rest of the world.

Eric Benchimol, Win Systems CEO

Consolidating Win Systems’ foothold in these promising markets highlights its ambitions to amplify its global reach. The technology provider reiterated its unwavering dedication to delivering cutting-edge solutions supporting its clientele in key markets worldwide. Industry stakeholders will closely monitor Win Systems as it gears up for enduring success.

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New Zealand’s National Lottery, Lotto NZ, has selected Scientific Games as its new systems technology provider. As a result, the provider will roll out its next-gen technology, replacing the lottery’s existing core gaming system and online gaming system. Scientific Games’ solution will power Lotto NZ with a lottery retail system, retail point-of-sale technology, a digital lottery platform and a digital content aggregation hub.

According to the announcement, the seven-year agreement will see Scientific Games roll out its SYMPHONY gaming system to transform Lotto NZ’s draw-based games engine and communication across its retail network and 1,200+ Contour.v point-of-sale terminals and wireless ticket checkers.

Scientific Games will furthermore leverage its SG Content Hub aggregation division to provide Lotto NZ with multiple online games, draw-based games and eInstants developed by Scientific Games and third-party developers.

The official start of the agreement is the day it goes live. The arrangement can be extended for up to 12 years, Scientific Games noted.

Scientific Games is a long-term partner of the lottery and has supported it with retail instant scratch games for more than three decades. For reference, Lotto NZ currently offers Lotto, Powerball, Strike, Bullseye, Keno and Instant Kiwi.

Lotto NZ Considers Scientific Games a Reliable Partner

Lotto NZ’s chief executive officer, Chris Lyman, commented on the new partnership with Scientific Games, praising the provider for high-quality products and commitment to safer gambling.

Scientific Games’ commitment to providing engaging, socially responsible and leading gaming technology, with the customer firmly at its center, was a great match for Lotto New Zealand’s values and the future focus of our business.

Chris Lyman, CEO, Lotto NZ

Lyman added that his team is confident the two parties will continue to enjoy a “collaborative and successful partnership in the years to come.” He highlighted Lotto NZ’s ambition to grow responsibly and reach more New Zealanders. Because of this, the company finds it imperative to deliver innovative and engaging games that are intuitive, fun and safe.

Lyman concluded that Scientific Games’ tech reflects his team’s values and will help his team reach its goals.

Michael Conforti, Scientific Games’ president, international, added:

Lotto New Zealand is a recognized leader in the global lottery industry, and we are committed to a technology implementation that will responsibly drive its business to the next level for the benefit of all New Zealanders.

Michael Conforti, president, international, Scientific Games

Confrorti promised that his team will help Lotto NZ maximize returns to local communities.

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Table Trac, Inc., a pioneer in the casino information and management industry, has announced a groundbreaking joint venture with Centennial Gaming Systems to introduce the innovative RePrint Enroll program. 

RePrint Enroll Joint Venture to Elevate Casino Patron Experience

This joint venture aims to achieve DNA-level integration of CMS-agnostic loyalty services, setting new standards of innovation with the KioskTrac platform. RePrint Enroll empowers casino patrons to easily self-serve the re-printing of their tiered, branded loyalty cards or seamlessly enrol in loyalty programs if they do not have an existing account.

The introduction of RePrint Enroll is poised to transform the casino industry by streamlining and enhancing the customer experience. With the ability to handle these essential transactions without the need for staff assistance, players can enjoy a smoother and more efficient process while operators can focus on providing a more personalized and enjoyable gaming experience.

Both Table Trac and Centennial Gaming Systems are renowned for their expertise in developing industry-leading products and solutions. While Table Trac has been providing its CasinoTrac system, a unified casino information and management ecosystem, since 1995, Centennial Gaming Systems has been making strides with MOCHA, a state-of-the-art guest management and enrollment solution.

Table Trac’s President Expresses Excitement Over Innovative RePrint Enroll Partnership

Chad Hoehne, president of Table Trac Inc., expressed his enthusiasm for this partnership, stating: “Account lookups, card printing, and sign-ups are the most frequent transactions at every player’s club window. Players and operators alike deserve a better experience overall.” 

Hoehne emphasized that RePrint Enroll would greatly enhance the evolving player experience, not just for CasinoTrac customers but also for operators using other CMS solutions.

Darryll Pleasant, owner and CTO of Centennial Gaming Systems, echoed the excitement, expressing his eagerness to work with CasinoTrac and leverage their world-class casino solutions to produce cutting-edge products and solutions for the industry. RePrint Enroll is a direct response to customer demands and the frustration experienced in the market due to the limited options for such vital customer service interactions.

In another recent development, Table Trac partnered with Marker Trax and Koin Payments to introduce a cashless payment solution for its KT Mobile app, offering customers a single digital wallet for various transactions on casino premises. Table Trac has also been boosting its executive team with new hires. It recently appointed industry veteran Thomas Florio to lead its business development in the Eastern US and new territories, aiming to drive the company’s growth and expansion in the casino management systems market.

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40-year-old Luke Ashton, a father of two, took his own life in April 2021 while fighting his severe gambling addiction which had caused him to lose £5,000 ($6,400) during just one month. One of the gaming operators that Asthon had frequently used since 2012, Betfair, has now admitted that its protection systems have failed to identify the player as an “at-risk gambler.”

In a historic decision, Betfair has been called an “interested person” in the inquest, which is a first in the industry. The company admitted it “should have done more” to protect the vulnerable player who died on April 22, 2021, after he was “consumed” by his addiction. 

Up to 100 Bets a Day

Before losing the large amount during a single month, Ashton had made a habit out of gambling up to 100 times a day. The player preferred the operator’s Exchange platform to bet on horse and greyhound racing events that took place in the UK as well as abroad. 

Betfair describes Exchange as an option that is “generally more low risk” and also one that is used by “sophisticated and highly-skilled” players. In January 2019, Ashton was averaging 55 daily bets. 

During the remainder of the same year, according to the hearing held at the coroner’s office for Leicester and South Leicestershire, Ashton took out £18,000 ($23,000) in total loans in an attempt to clear his debts. 

His addiction peaked in March 2021, when he reached 1,229 bets. March was also the month when he made a £2,500 ($3,200) deposit in a single day.

While the family had to sell their home, Ashton didn’t manage to set himself free of his addiction and continued to frequent a number of gambling websites in the month prior to his demise.

Failing Machine-Learning Algorithm

During the second day of the hearing held earlier in the week, the Flutter-owned operator used the voice of managing director Richard Clarke to admit that their algorithm which is based on machine learning did not identify Ashton as a high-risk gambler. 

The algorithm that is used to closely track customer data is supposed to identify the behavior of players who had used the self-exclusion option from the operator’s platform for six months. 

Ashton used the same exclusion option in 2013, 2014, and 2016. Nonetheless, the algorithm was not able to deem him at high-risk and issue a permanent ban on him.

While Clarke expressed confidence in the company’s compliance with the current regulations, he added that by looking at the player’s activity in March 2021, “it does look like we should’ve done more.”

“Things Have Changed a Lot”

Betfair’s managing director also told the hearing that approximately 10,000 of their customers had placed more bets than Ashton in March 2021, which coincided with the grand opening of the horse racing season.

Since then, added Clarke, a series of changes had been put into practice. Among them, the implementation of a strict £500 ($640) monthly deposit limit for players under the age of 25, a £10 ($12.80) maximum stake limit on all slots, and a monthly net deposit limit for all returning customers at the end of a self-exclusion period, after a detailed assessment via phone.

Clarke also mentioned financial vulnerability checks via third-party reference agencies as an additional prevention measure. 

Mr Nicholls, who represented Ashton’s family during the hearing, said Betfair should have excluded the victim from their website. The inquest will be resumed on June 16.

In April, Betfair was fined for offering markets for 148 matches between 2021 and 2022 for the U21 Allsvenskan, a youth soccer league on which operators are forbidden to offer wagering. 
In May, the National Health Service in the UK revealed that, based on its Problem Gambling Severity Index scores, around 0.3% of gambling adults were labeled as problem gamblers and 2.8% of adults were found at risk to engage in problem gambling.

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As a result, Light & Wonder and Mohegan Inspire Entertainment Resort in Incheon, South Korea have entered a new systems agreement that will allow the land-based venue to strengthen its operations and provide gamblers and guests with unmatched gaming experience.

Light & Wonder Brings Slots and Electronic Tables

This will include the installation of Light & Wonder’s slots and electronic table games, which will ensure that Mohegan Inspire brings the quality experience that travelers and players have come to expect from the brand. Commenting on this opportunity, Light & Wonder’s CEO of gaming, Siobhan Lane, said:

A partnership with Mohegan INSPIRE offers a tremendous opportunity for Light & Wonder in the Asian market. INSPIRE will be an incredible all-new, state-of-the-art destination and we look forward to its historic debut.

Light & Wonder’s CEO of gaming, Siobhan Lane

Lane said that the entire company was very happy to be expanding its rapport with Mohegan and to continue to work with the land-based industry in general. The chief executive assured that Light & Wonder’s mission statement was to ensure that it provides the highest level of efficiency for the resort and helps guests get an unmatched player experience anywhere on the property.

Happy to Create True Value for Players

The tie-up was similarly welcomed by Mohegan COO Jody Madigan who said that Light & Wonder is a company that offers excellent systems and precisely the type of advanced solutions needed to make Inspire become one of the most worthwhile experiences for guests.

The Light & Wonder systems also provide valuable business insight that helps with driving business metrics and implementing this new tech would offer significant value to players. This partnership is still well ahead of the actual property opening which is expected to happen later in 2023. Then, the casino gaming floor should come online next year.

The project has already cost $1.6 billion to develop. The Mohegan Tribal Gaming Authority has spent $1.6 billion to develop the casino, which will cater only to foreigners and feature a 1,200-room hotel along with many other dinings, retail, and meeting spaces across the resort.  

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