The leading cross-platform games and entertainment company, formerly known as Scientific Games Corporation, Light & Wonder, confirmed it engaged in a new collaboration, strengthening its C-suite with the addition of an important expert. On Thursday, the company revealed it selected Dr Mark Yoseloff as its new consultant. Joining Light & Wonder for this position the former CEO and chairman of Shuffle Master is expected to play a key role in the development of the company’s Global Table Games business.

He will provide strategic advice and guidance, helping to brainstorm new ideas. Moreover, Yoseloff will play an important role in the development of new products, design features and strategic initiatives that seek to propel the growth of Light & Wonder. One of his ongoing focuses would be the development of cross-platform content as well as Electronic Table Games and Felt-Based Table Games.

According to Light & Wonder, a new game developed with vital guidance from Yoseloff is expected to debut at the upcoming 2023 Global Gaming Expo. The prestigious and much-anticipated event for the gambling industry is scheduled to take place in Las Vegas between October 10 and October 13, 2023. The upcoming title would feature DIAMOND MILLIONS, a new progressive theme that grants players a chance to secure a multi-million-dollar jackpot with a wager as small as $5.

The Former Shuffle Master Executive Is Delighted to Team up with Light & Wonder

Sharing his excitement, Yoseloff said that he is delighted to collaborate with Light & Wonder for the development of its products. He explained that the company is focused on constantly improving the experiences of its players through innovation. Finally, Yoseloff said he is looking forward to the success of the new games and solutions from Light & Wonder.

“I have been impressed by Light & Wonder’s management team and am thrilled to work with the team and contribute to the Company’s legacy of innovation within the gaming industry and the shuffler and utility space.“

Dr Mark Yoseloff, consultant for Light & Wonder

Mike McKiski, Light & Wonder’s SVP of Global Table Games, was similarly excited regarding the new collaboration. He acknowledged Yoseloff’s extensive experience and track record. Last but not least, McKiski predicted that the new consultant will play a vital role in the development of the company’s products that are going to elevate the experience for the players.

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Table Trac, Inc., a pioneer in the casino information and management industry, has announced a groundbreaking joint venture with Centennial Gaming Systems to introduce the innovative RePrint Enroll program. 

RePrint Enroll Joint Venture to Elevate Casino Patron Experience

This joint venture aims to achieve DNA-level integration of CMS-agnostic loyalty services, setting new standards of innovation with the KioskTrac platform. RePrint Enroll empowers casino patrons to easily self-serve the re-printing of their tiered, branded loyalty cards or seamlessly enrol in loyalty programs if they do not have an existing account.

The introduction of RePrint Enroll is poised to transform the casino industry by streamlining and enhancing the customer experience. With the ability to handle these essential transactions without the need for staff assistance, players can enjoy a smoother and more efficient process while operators can focus on providing a more personalized and enjoyable gaming experience.

Both Table Trac and Centennial Gaming Systems are renowned for their expertise in developing industry-leading products and solutions. While Table Trac has been providing its CasinoTrac system, a unified casino information and management ecosystem, since 1995, Centennial Gaming Systems has been making strides with MOCHA, a state-of-the-art guest management and enrollment solution.

Table Trac’s President Expresses Excitement Over Innovative RePrint Enroll Partnership

Chad Hoehne, president of Table Trac Inc., expressed his enthusiasm for this partnership, stating: “Account lookups, card printing, and sign-ups are the most frequent transactions at every player’s club window. Players and operators alike deserve a better experience overall.” 

Hoehne emphasized that RePrint Enroll would greatly enhance the evolving player experience, not just for CasinoTrac customers but also for operators using other CMS solutions.

Darryll Pleasant, owner and CTO of Centennial Gaming Systems, echoed the excitement, expressing his eagerness to work with CasinoTrac and leverage their world-class casino solutions to produce cutting-edge products and solutions for the industry. RePrint Enroll is a direct response to customer demands and the frustration experienced in the market due to the limited options for such vital customer service interactions.

In another recent development, Table Trac partnered with Marker Trax and Koin Payments to introduce a cashless payment solution for its KT Mobile app, offering customers a single digital wallet for various transactions on casino premises. Table Trac has also been boosting its executive team with new hires. It recently appointed industry veteran Thomas Florio to lead its business development in the Eastern US and new territories, aiming to drive the company’s growth and expansion in the casino management systems market.

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As a result, Table Trac Inc and Blackfeet Nation have signed an additional contract that builds upon their existing more-than-decade-long relationship. Table Trac is a leading company that focuses on the provision of casino information and management systems, as well as the automated monitoring of key performances for partner properties.

Bringing Table Trac’s Solutions to Long-Time Partner’s Newest Location

The renewed partnership will see Table Trac Inc install the CasinoTrac CMS system at The Peak Restaurant in Montana, which runs as a satellite location to the Glacier Peaks Hotel & Casino through the appropriate licensure. This collaboration was welcomed by Table Trac Inc president Chad Hoehne:

It’s always an exciting and significant event when an existing customer chooses CasinoTrac to grow alongside them.

Table Trac Inc president Chad Hoehne

Meanwhile, Glacier Peaks Casino general manager Heather Iron Shirt said that CasinoTrac would help consolidate the experience at The Peak Restaurant and deliver a great product to customers. The two companies go back a very long way indeed, with their first collaboration established in 2011 and bearing fruit over the past decade.

“Most important, is being a partner with a community leader of the Blackfeet Nation’s stature. Their recent collaboration driving human trafficking awareness and active shooter training is something to be proud of, real-time issues of universal concern,” Hoehne stated.

The Blackfeet Indian Reservation hosts 17,321 tribal members and the tribal operator leverages its sovereignty and established footprint in the gaming industry to maintain financial stability for its members as well as address other tribal matters.

Table Trac Remains Committed to Growth and Strengthing Partnerships

Table Trac has been working to actively promote itself as the go-to solution to land-based properties seeking to consolidate their operations and boost core performance results. The company has recently gone on a hiring spree, bringing in Theresa Birtalan as head of new business, Thomas Florio as business development in Eastern US and new territories, and not least – Jeff Baldi as SVP of commercial strategy.

Table Trac has been maintaining healthy relationships and collaborations with both the commercial and tribal gaming sectors, and the company intends to continue doing so in the future. The company similarly has multiple ongoing collaborations that have been growing over the past ten and more years exemplifying Table Trac’s ability to deliver consistently robust results for its partners.  

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Theresa Birtalan recently worked as a senior account executive in Minnesota and also did various career stints at MetLife Insurance, Mutual of Omaha, M3 Technology Solutions, and others. Her career experience puts her in an excellent position to be part of Table Trac’s continued success story.

Tribal Gaming Is Gathering Momentum in the US

Commenting on her appointment, Table Trac president Chad Hoehne said that he was excited about the opportunity to welcome someone with her experience at a time when the company is keen to expand its presence in Native American gaming.

Theresa Birtalan stands by our brand and makes us proud when we present our solid product line to the markets where Native American gaming is thriving.

Table Trac president Chad Hoehne

Birtalan is not an outside hire either as she has been working with the company in various capacities since 2012, and her arrival in the new and more permanent post was also welcomed by Jeff Baldi, company SVP of commercial strategy, who said that Birtalan has proven herself already and her new position would allow it to scale Table Trac’s offer further.

“It’s been an honor getting to know and work with her. We are excited to see Theresa continue succeeding in this new role,” Baldi explained. Birtalan attended Syracuse University and studied International Business. She has more than 25 years of experience working in and around the gaming industry and providing financial services and insurance.

Table Trac Expands Team to Bolster Growth

Table Trac itself is a company founded in 1995 which specializes in the development of casino information and management systems. Table Trac’s products directly impact partner casinos’ overall results and performance. The company has been gathering momentum in both the commercial and tribal gaming sectors over the past 20 years.

The company has been very keen on bringing more top talent in order to strengthen its leadership team and guide the overall performance towards better markers. A recent hire included the bringing of Thomas Florio to help boost the company’s growth as well as Jeff Baldi, another prominent and seasoned expert, who is helping with Table Trac’s sales and marketing strategies.

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Florio is a well-seasoned industry veteran himself with a proven track record who will now be at the helm of the company’s expansion in the Eastern US and new territories.

Tapping a Well-Seasoned Industry Veteran

He has worked in the industry for more than 35 years and has extensive experience in casino operations and manufacturing which makes him an ideal pick for Table Trac, a company that has specialized in the development of casino management systems.

Commenting on his appointment, Florio said that he was very happy to see this opportunity unfold and for him to actually help steer one of the biggest companies in this particular vertical:

I am eager to hit the ground running and assist the team in getting to the next level.

Thomas Florio, business development head, Table Trac

Florio’s relevant experience spans companies such as Wynn Resorts, Penn, and various tribal casinos both in the United States and Canada. He has worked with Caesars Entertainment and has been an executive in gaming manufacturing, holding positions with AGS, TCS-John Huxley, Aristocrat, and many others. His appointment was similarly hailed by Table Trac Inc president Chad Hoehne who said:

Gaining the benefit of Mr Florio’s experience and industry knowledge has an immediate impact on CasinoTrac’s expansion plan. I am pleased to welcome Tommy to Table Trac.

Table Trac Inc president Chad Hoehne

Growth Becomes Core Focus for Table Trac

This latest appointment tracks with the company’s overall expansion efforts that have seen other high-ranking industry executives join. Table Trac recently added Jeff Baldi who has become the company’s SVP of commercial strategy, a further testimony to the company’s switch into a higher gear.

Table Trac has been growing its presence in the United States and Canada, as well as globally, with the company planning on more expansion moves over the coming months. One recent success was achieved in Mississippi where the company obtained a license to install its gaming management equipment across the state.

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When entering a casino floor, visitors are required to comply with certain regulations. It’s a common rule for casinos around the world to prohibit customers from carrying any type of firearm or weapons such as knives or blades. While some casinos allow taking photos, others have strict rules that prohibit such activities. But given the rocketing popularity of social media and live streaming, gambling operators start to see the picture more clearly and open up to the idea of social media spreading content from the casino floors.

One gambling giant that has implemented changes to its rules about video streaming and photos, in particular, is MGM Resorts International. The globally-recognized gaming and entertainment company takes care of nine casino resorts in Nevada alone. Only recently, it has announced the implementation of new policies related to table games and guest technology use.

The latest update implements changes to MGM’s Gaming Streaming/Video/Photo policies and according to a statement released by the company, are in effect for its Nevada-based properties. Ultimately, the changes seek to allow guests to be able to take videos and photos. Of course, the updated policies specify that this can be done “when appropriate.” Additionally, guests would be able to share different content via social media that can be pre-recorded or broadcasted live, an activity that is popular as streaming.

“The new policy is aimed at allowing our guests to take photos and videos, and, when appropriate, to share that content in real or in near real-time via social media broadcasts (“streams” or “streaming”) while limiting the risks associated with allowing photography, filming and streaming in MGM Resorts’ gaming establishments,“

reads a statement released by MGM Resorts International

The Updated Policies Seek to Find the Right Balance

According to MGM, the changes also enable the company to find the right balance when it comes to guest privacy. Still, before engaging in live streaming or taking videos, guests would need to notify the specific venue’s management team. Then, once they are granted approval, they would be able to engage in such activities.

The changes affecting Table Games allow the players to send texts as long as they do not delay an ongoing game. Guests can talk briefly over their phones in case they are not “playing the round in progress.” Additionally, visitors are allowed to take photos of their hands “for personal reasons.”

Along with the permissions, MGM outlined actions that are forbidden for Table Games players. The guests are not allowed to leave “any object laying on the table for extended periods.” Long talks over the phone as well as taking photos of different gaming equipment are also forbidden per the updated rules. Protecting the privacy of the casino employees, guests are also not allowed to take their pictures or photograph other players. It’s no surprise that playing music, any audio or recording audio (unless when necessary for streaming) is not allowed.

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Gaming content aggregation platform operator Reevo announced today it has entered into a partnership deal with Gaming Innovation Group (GiG) to deliver its comprehensive suite of slot and table games.

Enhancing Partner’s iGaming Offering

Under the new deal, the extensive network of online casino operator partners of GiG will gain access to Reevo’s portfolio of in-house developed and third-party studio game content, including top-performing titles such as Crazy Crocs, Wolf Wild and HellO’Win.

We’re constantly evaluating our iGaming solutions at GiG to ensure we’re positioned to deliver quality for our partners and their customers.

Marcel Elfersy, Chief Commercial Officer at GiG

Elfersy is convinced that “the addition of REEVO to that marketplace is a welcome one,” and strengthens the company’s offering.

An option for Reevo games customization is also included in the agreement, allowing GiG to help its partners drive growth through differentiation of their product offering and further boosting GiG’s offering as a B2B iGaming platform.

Continuously striving to improve its product offering, Reevo’s platform offers its B2B customers a selection of the industry’s best third-party games, with seamless integration, while the aggregator is seeking to introduce to its growing portfolio of games two new in-house developed titles per month in 2023, as part of its roadmap to accelerate games production.

‘Win-Win for Both Parties’

Yaniv Tal, chief executive officer of Reevo, commented on the partnership, “delighted to join forces with GiG” and see it “propel Reevo to compete among top-tier providers.”

“What makes this partnership a match made in iGaming heaven is that our values are very much aligned,” Tal continued, looking forward “to collaborating with a provider of this magnitude” and convinced that the collaboration “will be a win-win for both parties.”

Seeking to drive sustainable growth and profitability for its B2B partners, GiG is offering a full suite of proprietary iGaming and sportsbook solutions, leveraging its vast gaming industry knowledge, product innovation, scalability and quality of service capabilities, helping them to deliver a personalized and localized experience for their players globally.

GiG’s solutions are extremely popular in Ontario where the gaming tech supplier already partnered with five iGaming operators, the latest being Casino Time, following an agreement to provide the operator with its platform, sportsbook and omnichannel solutions last month.

Also in February, GiG expanded its existing UK collaboration with News Corp to include Ireland, opening the door for its casino and sports betting content and exclusive offers to enter the country and announced plans for the partnership to target entry into the US.

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