Online casino powerhouse Stake.com has formed a partnership with Enteractive, a leader in player conversion and reactivation. Under the agreement, the latter party will support Stake’s existing CRM services with bespoke reactivation campaigns.

The online gambling operator seeks to win back players and optimize its revenue. To that end, Enteractive’s campaigns will focus on the reactivation of lapsed audience segments. The reactivation specialist will leverage its personalized approach to audience outreach to allow Stake.com to tap into the “churned segments” of its player base.

Enteractive, which boasts some 15 years of experience in conversion and reactivation, is widely considered to be among the top revenue generators in the global online casino sector. The company was founded in 2008 and has since engaged millions of players.

In 2023 alone, Enteractive interacted with over 8.1 million players and generated more than €59 million ($63 million) for global operators, from almost €263 million ($282 million) in deposits.

Enteractive leverages an in-house (Re)Activation Cloud technology platform to quickly and seamlessly integrate selected player bases. The company also employs native-speaking agents who allow operators to reach players in multiple jurisdictions. The outreach is done through one-to-one phone conversations, optimizing the effectiveness of Enteractive’s solutions.

Data shows that Enteractive converts some 16,000 players each month.

Enteractive Will Reactivate Dormant Stake Accounts

Enteractive’s business-to-business sales executive, Kelly Briffa, commented on the agreement, promising that her team’s commitment to real one-to-one conversations will help Stake.com tap into hard-to-reach segments. Briffa is certain that Enteractive will help the operator achieve the desired results.

Our sustainable approach, seamless integration, and solid returns show that conversion or reactivation campaigns should not be overlooked. Each call adds value to both the player’s brand experience and bottom line revenues.

Kelly Briffa, B2B sales executive, Enteractive

Jarrod Febbraio, Stake.com’s director of commercial, also commented on the matter, praising Enteractive for its “specialized approach in re-engaging distinct player segments for sports betting and iGaming brands.” Febbraio added that the one-to-one approach has proven to be very effective in transforming non-funded and dormant player accounts.

We’re excited to see this collaboration maximize the Lifetime Player Value (LPV) for these segments, optimizing our active players, and ultimately increasing bottom line revenues.

Jarrod Febbraio, director of commercial, Stake.com

A few weeks ago, Stake.com also teamed up with Racing and Sports (RAS) Technology Holdings, which agreed to power the operator’s horse racing offering.

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Sightline Payments, a provider of award-winning cashless, mobile, and loyalty solutions, has introduced a revolutionary new solution called Deposit+. The latest addition to Sightline’s arsenal was described as a “groundbreaking new tool that empowers casinos to access all idle cash across the entire slot floor.”

The new solution provides casino operators with daily access to cash that is sitting idle in slot machines and TITO kiosks, allowing clients to optimize their working capital. In addition, Deposit+ helps casinos optimize their drop schedules since cash is credited to the bank account.

Sightline also noted that Deposit+ is not a lending product – according to the company, it simply provides gambling companies with access to cash that would otherwise be sitting idly in machines. By using the solution, operators can earn daily provisional credit across slot devices, reduce outstanding debt and make further investments.

Deposit+ is notably a tool without any hardware or software requirements. The solution works with casino operators’ existing casino management systems. And provides daily reports through the Sightline system.

The New Solution Answers the Industry’s Demands

Some of Sightline’s leaders commented on the release of Deposit+. Omer Sattar, the company’s chief executive officer, noted that there is an estimated $3 billion in slot cash and another $2 billion in TITO operators can tap into thanks to the new solution.

Deposit+ gives operators access to that cash, freeing up stuck capital, maximizing cash flow, and putting the entire industry in a powerful reinvestment position.

Omer Sattar, CEO, Sightline Payments

Tom Pierro, the company’s senior vice president of product management, also commented on the release, saying that Deposit+ answers a need operators have had for decades. He said that until today, cash stuck in slot machines was an untapped potential.

Now, we are thrilled to introduce Deposit+ and add another powerful tool to operators’ revenue capabilities.

Tom Pierro, SVP product management, Sightline Payments

Lastly, Kirk Olson, the company’s senior vice president of sales, expressed the company’s desire to innovate and introduce new solutions for its casino partners.

Now with Deposit+, operators finally have the solution they have been waiting for, giving them access to their cash, freeing them to pay down debt more rapidly and to make investments without accruing additional debt.

 Kirk Olson, SVP sales, Sightline Payments

Operators can learn more about the solution by visiting Sightline during its upcoming appearance at G2E.

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The leading provider of technology catering to the global gambling industry, Playtech, announced a new groundbreaking partnership. The company confirmed Wednesday that it signed a new exclusive deal with the owner of rights to formats developed by Mark Goodson Productions, Fremantle. Under the terms of the new exclusive deal, Playtech Live will deliver the iconic Family Feud franchise to the live casino gambling sector.

The strategic collaboration covers global markets and includes the US version of the famous Family Feud franchise. Moreover, the company secured the intellectual property (IP) for Family Fortunes, the UK counterpart of the famous franchise. Under the latest collaboration, with Fremantle, Playtech significantly boosts its offering, delivering unique experiences for customers across the globe.

The deal with Fremantle comes after earlier this week, the company announced a partnership with the leading bingo provider in the UK, Buzz Bingo. The duo strengthened their partnership, effectively extending it through 2031 and confirming they will focus on delivering seamless and innovative gaming experiences.

The Collaboration Represents a Game-Changing Partnership

Aaron Berndtson, Playtech’s head of strategic partnerships and entertainment, revealed that the company is delighted to join forces with Fremantle for this strategic collaboration. “The partnership with Fremantle is another milestone to deliver unique and captivating experiences to players worldwide,” he added.

Erica Gadecki, Fremantle’s SVP of partnership solutions, was similarly thrilled regarding the new exclusive deal with Playtech. She outlined that the new partnership complements Fremantle’s ongoing goal to deliver exceptional, unique and thrilling experiences to players across the globe. Finally, Gadecki said: “Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”

“This partnership with Fremantle is a game-changer. By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our users an immersive experience.“

Edo Haitin, CEO at Playtech Live

Edo Haitin, Playtech Live’s CEO, spoke about the importance of the new collaboration with Fremantle. He confirmed that the integration of the famous Family Feud franchise will strengthen the company’s offering, helping iGaming and game show entertainment get closer and continue to provide engaging experiences. Haitin said that the partnership marks a thrilling moment for Playtech. Finally, the CEO highlighted that this deal complements the company’s ongoing goal to deliver supreme entertainment.

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The partnership sees US Integrity, a specialist that focuses on integrity and monitoring, deliver its range of tools and solutions, along with its monitoring software, to Big 12.

Big 12 Wants Its Games to Have Integrity

The companies will focus on monitoring betting activities surrounding college games, and it comes at a time when the NCAA is rocked by a large scandal involving student-athletes and coaches who may have been betting on their own games.

Sports wagering is prohibited by participants in competitions, and Big 12 wants to ensure that it has the means to monitor and police its players and staff. Commenting on this new tie-up, Big 12 commissioner Brett Yormark had this to say:

The Big 12 Conference is thrilled to partner with U.S. Integrity as a continuation of its commitment to sports betting compliance. Given the current landscape of sports betting in our industry, it’s more important than ever to double down on ensuring sport integrity across our Conference.

Big 12 commissioner Brett Yormark

Big 12 will gain access to the ProhiBet technology which is designed as a secure and transparent method for sportsbook operators and sports properties to track betting activity and flag instances where it’s suspected that student-athletes, coaches, or administrative staff may have had something to do with the outcome of an NCAA athletic contest.

Matt Heap, ProhiBet managing director, spoke about the significance of the partnership and what it meant for Big 12. Thanks to PhohiBet’s advanced system and Big 12’s dedication to ensuring that its contests have integrity, this partnership will allow the conference to ensure the transparency and trustworthiness of collegiate sports betting activities.

NCAA Looking to Ensure Integrity of College Sports

Big 12 is also looking to presently strengthen the way it disseminates its data and is working closer with partners to ensure that suspicious betting patterns are tracked in a timely manner. In the meantime, the NCAA has been stepping up its efforts into potential breaches of the association’s betting rules.

In July, the NCAA confirmed that there were 175 infractions on record with 17 ongoing investigations tying them up.

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Relax Gaming will now provide a range of experiences for Softgenius, strengthening the operator’s library with outstanding games that are a mix of the company’s very own development arm as well as third parties that have been delivering hard-hitting and top-performing content.

Relax Gaming Continues to Support Operators Worldwide

Softgenius seeks to provide next-generation content and experiences for its players and this tie-up with Relax Gaming is just the right way to achieve that. The two teams will work hard to ensure that Softgenius gets the most out of this opportunity, deploying not just raw content but also technology and innovative solutions to further boost its industry standing.

Relax Gaming has plenty to offer, including directly from its own dedicated library with games such as Money Train Origins Dream Drop and more. The latest installment in the Money Train series was launched earlier this month and it features one of Relax’s most innovative game solutions to date – the Dream Drop mechanic. Commenting on this opportunity Relax Gaming CCO Nadiya Attard said that she was pleased to now have the opportunity and see Relax power the Softgenius offer.

We thoroughly enjoy partnering with unique, forward-thinking operators and Softgenius is making great strides in the industry and we look forward to seeing its continued growth,” Attard noted.

Softgenius CEO Lorand R. Minyo has had a similarly positive response to the partnership and said that the integration marked a significant milestone for his company as well. He said that Relax Gaming is one of the best-known names in the industry and with the supplier and aggregator’s help, the operator would be able to “reach new heights.”

Building a Strong Portfolio of Proprietary and Third-Party Games

R. Minyo further confirmed that his company and team were confident in the success of the partnership and its ongoing benefits for Softgenius’ audiences and player bases. Apart from teaming up with operators, Relax Gaming has been working to actively increase and strengthen its position by teaming up with various studios.

Recently, the company established a similar partnership with Trigger Studios, adding the company to the aggregation platform. The company also introduced the Money Cart 3 slot in April, continuing to capitalize on many of its strong slot franchises.

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MoneyLine is capable of integrating seamlessly with the IGT’s PlaySports platform and, as a result, offers Maverick Gaming and Maverick Sports customers a wide variety of payment options that make it easy to settle deposits and withdrawals.

MoneyLine Brings Best-in-Class Payment Experience

Commenting on this new opportunity, Maverick Gaming CEO Eric Persson hailed the integration as a “real game changer” not just for Maverick Sports, but also for the industry. According to Persson, MoneyLine is a product that has a very strong bearing on the overall customer experience and brands only stand to benefit. He specified:

PayNearMe has consolidated the widest range of deposit and payout methods in the industry into a single platform integration with a consistent look and feel, which gives our customers a broad choice of payment options on a single screen.

Maverick Gaming CEO Eric Persson

Because of how easy it is to integrate with leading platforms such as IGT PlaySports, users can use a number of payment solutions to facilitate their transactions safely, quickly, and reliably, with a range of payment options, including Venmo, PayPal, Apple Pay, cards, cash, and more.

Innovation and Strong Integration

As to PayNearMe, the company was similarly chuffed to see its solution integrated with yet another prominent operator. Company VP and general manager of iGaming and sports betting Leighton Webb had this to add outlining the latest developments:

PayNearMe gives operators the ability to offer cash, cards, ACH, Apple Pay, PayPal and Venmo for deposits, and payout options such as push to debit, PayPal and Venmo for funds availability in minutes as opposed to days.

PayNearMe’s Leighton Webb

MoneyLine is not just a digital-first solution, as the company also features a Cardless Cash at-ATM solution, which is designed to offer even more convenience to betting players. PayNearMe has been specializing in the delivery of payment solutions for the iGaming and sports betting industries, ensuring that partner operators’ audiences have best-in-class experiences and opportunities.

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