Amid the buzz surrounding the upcoming Super Bowl, speculation has been rife regarding whether pop sensation Taylor Swift will grace the event to support her boyfriend, Travis Kelce, and the Kansas City Chiefs. However, despite the anticipation among fans, US sportsbooks are refraining from taking bets on the possibility of Swift’s appearance, reported the Associated Press.

Why US Sportsbooks Avoid Non-Game Betting Unlike Offshore Operators

While offshore sportsbooks like BetUS in Costa Rica and potentially those in Ontario, Canada, might entertain such wagers, the situation is different within the United States. Betting laws in the US vary from state to state, and the prevailing norm restricts wagering to on-field events. 

Although some states permit unconventional bets like predicting the color of the Gatorade showered on the winning coach, even these options are off-limits in Las Vegas, renowned for its stringent regulations on sports betting.

The reluctance to accept bets on non-game occurrences is grounded in a desire for objectivity. According to John Ewing, a public relations manager at BetMGM, the preference is for bets to have clear outcomes without room for interpretation. 

This sentiment is also echoed by Adam Pullen, assistant trading director at Caesars Sportsbook, who acknowledges the industry’s progress but suggests that certain types of bets, including those related to celebrity appearances like Swift’s, might still face regulatory hurdles.

Taylor Swift’s Impact on NFL Betting Trends

Swift’s relationship with Kelce has been a notable subplot throughout the NFL season, with the singer attending several Chiefs games, including their triumph in the AFC championship game. 

However, conflicting schedules due to Swift’s performance commitments in Japan during Super Bowl weekend have fueled speculation about her attendance in Las Vegas.

Back in October when Taylor Swift’s relationship with NFL star Travis Kelce was still only a rumor it sparked a surge in betting activity, particularly on Kelce’s performance, with bets doubling since the dating rumors emerged. Kelce became the most wagered-on NFL player for anytime touchdown bets during a recent game, reflecting Swift’s significant influence on the market. 

Despite the natural inclination for fans to wager on such high-profile appearances, the consensus among industry insiders is to prioritize bets linked directly to on-field action. This approach aligns with regulators’ concerns about maintaining the integrity and clarity of betting outcomes.

While the absence of betting options on Swift’s potential Super Bowl appearance may disappoint some enthusiasts, it underscores the ongoing evolution and regulation of the sports betting landscape in the United States. 

As anticipation builds for the showdown between the Chiefs and the San Francisco 49ers, fans will have to content themselves with traditional betting options centered on the game itself.

The post US Sportsbooks Shy Away from Taylor Swift Super Bowl Bets appeared first on Keno Wizard.

Celebrity singer-songwriter Taylor Swift has once again demonstrated her cultural influence by prompting an avalanche of wagers for Travis Kelce, whom she is rumored to date.

Kelce is a National Football League star, currently playing as a tight end for the Kansas City Chiefs. According to wagering operators, bets on the player have more than doubled ever since the dating rumors appeared.

According to the wagering operator Tipico Sportsbook, fans of Taylor Swift appear to be either actively wagering on Kelce or influencing the overall market. Citing numbers first announced by the operator, weekly Travis Kelce player prop bets skyrocketed by 115%. At the same, anytime touchdown bets increased a whopping 122%.

During the weekend, Kelce stood firmly as the most wagered-on NFL player in terms of anytime touchdown bets. Bets on him comprised a stellar 30% of the total number of anytime touchdown bets. For reference, the second most bet-on player in terms of anytime touchdown wagers was Christian McCaffrey with only 14% of the bets.

Swift Definitely Affected the Numbers

The overall betting handle during the game between the Chiefs and the New York Jets also made up 23% of the NFL handle, although this figure cannot be necessarily attributed to Taylor Swift’s fans alone.

Regardless, it is very likely that the songstress’ popularity did play a role. As reported by Front Office Sports the aforementioned game between the Chiefs and the Jets attracted 27 million viewers and was the most-watched Sunday show of any kind since the Super Bowl.

Front Office Sports added that the game also attracted an additional two million female viewers on top of the league’s average.

Unfortunately, the popular Kelce anytime touchdown scorer bet did not yield fans the results they expected. The American sports betting giant DraftKings had also launched a promotional Kelce long reception over 22 yards wager in reference to a Taylor Swift song called 22. However, that wager also failed to make bettors rich.

While Kelce performed suboptimally, NFL and Taylor Swift fans will get more chances to see him in action. Since the Chief defeated the Jets, they will proceed to the next round where they are set to face the Minnesota Vikings. That game is scheduled for October 8 and will be an opportunity to see whether the Swift mania will continue.

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