Continuing to deepen its international footprint, BGaming, a creative provider of Provably Fair online casino games once again inks a significant business partnership. This time, the forward-thinking team ties knots with Salsa Technology to showcase its premium quality products to players from the iGaming market of Latin America.

Setting its sights on this burgeoning market in 2023, BGaming has so far announced multiple agreements with brands that operate locally. Thanks to these deals, LatAm players can access its attractive portfolio of feature-filled slots, sophisticated roulette and table games, casual games, crash games, and many other adventures.

On top of that, during 2023, BGaming attended a large number of major iGaming conferences in this region, such as GAT Expo, SAGSE LATAM, SiGMA Americas & Brazilian iGaming Summit, and Gambling Brazil.

Unstoppable International Growth

As agreed between the two parties, BGaming will integrate its selection of top-performing games into the Salsa Technology platform. Compatible with the main models of regulatory requirements, the platform includes a bonus system, a variety of payment options, tools for responsible gambling, and much more.

Commenting on the agreement, Eliane Nunes, Head of Marketing & Sales at Salsa Technology

“We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership. BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”

Salsa Technology is a supplier with a firm presence in the LatAm market, most notably in Brazil. Its highly experienced teams operate in Uruguay, Peru, Mexico, Portugal, Spain, and Malta, providing support in English, Spanish, and Portuguese.

Its rapidly growing network of partners includes numerous big names such as Wazdan, Booming Games, Yggdrasil, Amusnet Interactive, VIVO Gaming, Spinomenal, Spearhead Studio, and many more.

A Series of High-Profile Strategic Collaborations

One of the first strategic partnerships that aimed to deepen BGaming’s footprint in Latin America was inked with Dotworkers, getting the chance to exhibit its innovative features, engaging mathematics, and visually superb characters.

A month before that, the provider teamed up with online casino operator Betmexico, which brought players from Mexico the opportunity to check out the finest slot adventures such as Fruit Million, and Wild Cash, alongside other genres from the supplier’s catalog.

September 2023 brought another important cooperation, this time with Betara, a popular Peruvian casino and sportsbook operator. Through this partnership, the studio integrated its collection of over 100 games, including in-demand mechanics and AI-generated feature.

The beginning of the current year was marked with another amazing success, in the form of strategic collaboration with casino software supplier The Factory Gaming. Hosting a massive assortment of more than 3,000 games, this white-label provider is aligned with more than 50 leading content developers.

About a month ago, BGaming announced a deal with Blokotech, aiming to strengthen its presence in Chile and Argentina. Established in 2022 by a team of iGaming veterans, Blokotech quickly positioned itself as an attractive business associate. Its gigantic portfolio of 4,000+ games was reinforced with the addition of BGaming’s works of art such as Capymania, Merge Up, Wild Tiger, and many more.

Source: “BGaming Agrees LatAm Content Deal with Salsa Technology”, bgaming.com, April 2, 2024.

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The famous International Game Technology (IGT) rapidly grows across the biggest markets in the world – and now it’s a turn for the expansion to the Italian market. The company partnered with Microgame, one of the leading platform providers.

Expanding game library

The focus will be put on IGT’s PlayDigital casino game library. Microgame will get the rights to distribute it to a range of operators in Italy, almost 50 of them, so the fans of the most popular Italian operators will get a unique chance to try some of the most popular games in the world.

Among the titles that will be included in the offering are hits such as Treasures of the Pyramids, The Big Easy, Da Vinci Diamonds, and Cleopatra.

Marco Castaldo, CEO of Micrograme, commented on the recently established partnership, saying: “IGT has a rich history of providing best-in-class content across a variety of gaming channels in Italy, and Microgame is excited to now offer our operators and their players IGT PlayDigital’s highly engaging casino games. The inclusion of PlayDigital’s iGaming content strengthens our overall portfolio and complements our solutions so that we can continue to grow within the Italian market.”

As Gaming Intelligence reports, Gil Rotem, a President of iGaming at IGT, said: “This partnership with Microgame enables IGT PlayDigital to amplify our casino portfolio on a broader scale and continue offering Italian players some of the most compelling digital games in the industry. The demand for iGaming continues to grow at a rapid pace, and with IGT PlayDigital’s experience and deep understanding of the Italian gaming market, we are uniquely positioned to support Microgame in its portfolio expansion opportunities.”

Industry leaders

The recent report about the shares shows that the shares of International Game Technology plc closed 1.65% lower than they used to be. On Monday, they were $26.49.

International Game Technology is a Las Vegas-based company that offers a range of services, including lottery, gaming machines, sports betting, and digital services. The company is present in more than 100 countries on six continents.

Microgame is an online gambling company from Italy. Its premium gaming offering allows its numerous partners and players to choose what’s best for them and customize the offering so they can enjoy it the best. Also, the advanced gaming platform operated by the company makes the gaming experience smooth and secure. This multi-channel platform and secure and flexible system are among the main reasons behind the company’s success.

Source: “IGT Partners Microgame In Italy”. Gaming Intelligence. November 14, 2023.

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The leading provider of sports betting technology and solutions, Kambi Group, announced a new long-term agreement with LiveScore Group of companies. Under the terms of the new strategic long-term collaboration, Kambi agreed to power the Group’s sportsbooks, LiveScore Bet and Virgin Bet brands across the globe. Per the new deal, the provider agreed to supply its cutting-edge sports betting platform, along with a suite of award-winning products and managed services.

Thanks to the new deal, the Group’s brands will benefit from Kambi’s Bet Builder, as well as artificial intelligence-powered trading solutions and products. Moreover, thanks to the deal, the brands will leverage engaging tools that impact positively customer acquisition and engagement, enabling them to deliver even more exciting and unrivaled experiences.

Utilizing Kambi’s leading solutions, LiveScore Bet and Virgin Bet brands across the globe will strengthen their sports betting offering and continue growing. For Kambi, besides expanding the reach of its products, the latest strategic deal is expected to bring revenue starting in the second half of 2024. At the same time, Live Score Group hinted at plans to continue growing its presence in collaboration with Kambi, strengthening its footprint in strategic markets across the globe.

The Deal Represents an Exciting Moment for the Duo

Sam Sadi, LiveScore Group’s CEO, revealed that the company is delighted to join forces with Kambi, a leading provider of sportsbook solutions and technology. According to him, the new partnership will propel the company’s growth within the sports betting vertical. “By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users,” explained Sadi in conclusion.

“We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market.“

Sam Sadi, CEO at LiveScore Group

Kristian Nylén, Kambi’s CEO and co-founder, shared the excitement of LiveScore Group’s boss. He explained that LiveScore is the perfect partner for Kambi, considering its strong presence across the betting sector and solid leadership team. Last but not least, Nylen predicted that the agreement would bring benefits for the two companies.

“In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we’re delighted to be supporting them on that journey.“

Kristian Nylén, CEO and co-founder at Kambi

Currently, Virgin Bet and LiveScore Bet have a strong presence in the regulated gambling market in the UK, among other key markets. According to the Group, the rollout of the Kambi-powered sportsbook for its brands is expected at some point in Q1 next year.

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The leading supplier of sports betting technology, Kambi Group, announced it inked a new important partnership in Sweden. The company said Tuesday it signed an exclusive long-term agreement with the leading Swedish operator, Svenska Spel Sport and Casino. Under the terms of the new collaboration, Kambi agreed to power the operator’s retail and online sportsbook.

The latest long-term partnership follows a competitive tender process that designated Kambi as the perfect partner for Svenska Spel. The company’s commitment to ensuring compliance, extensive experience with operators across the globe and complete sportsbook product that leverages cutting-edge technology were some of the advantages that helped the Swedish operator select Kambi.

Per the terms of the new agreement, Kambi’s subsidiary, Shape Games, will power the front end of Svenska Spel’s new sportsbook. This will result in strategic benefits and customization options for the operator that will be able to stand out from its competitors and deliver thrilling experiences. A statement released by Kambi reveals that the latest agreement is expected to have a “meaningful financial impact” starting from the second half of 2024.

Dan Korhonen, Svenska Spel Sports and Casino’s head of product sports betting, explained that Kambi was selected after an extensive evaluation process. “We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi,” he added.

Korhonen predicted that the collaboration will strengthen significantly Svenska Spel’s offering. Finally, he said that the company is looking forward to the launch of its new sportsbook next year, delivering unrivaled entertainment to customers.

Kambi Is Excited to Power Svenska Spel’s Sportsbook

Kristian Nylén, Kambi’s co-founder and CEO, spoke about the strong position Svenska Spel holds within the regulated gambling market in Sweden. He said that the company is delighted to be selected as a long-term sportsbook provider of the leading operator. “As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets,” revealed Nylén in conclusion.

“Svenska Spel is widely recognized as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider.“

Kristian Nylén, CEO and co-founder at Kambi

Back in 1997, Svenska Spel was founded after the merger of the leading Swedish operators, Svenska Penninglotteriet AB and AB Tipstjänst. Growing from strength to strength, the company is currently a major player in the regulated gambling market in the country. Svenska Spel has a strong presence within the retail sector with its 5,000 retail outlets but also continues to grow within the online gambling vertical.

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The provider of real-time risk profiling tools and software, ClearStake, announced that its innovative solution brings benefits to its clients by boosting affordability and reducing player churn. On Monday, the company released a new report, underlining the effectiveness of its technology for operators within the gambling sector.

Currently, ClearStake offers Open Banking technology that was developed for the gambling sector. The innovative technology helps reduce manual labor and player churn by identifying instantly players that can stake freely, as well as ones that need protection. Ultimately, the solution helps maximize the revenue for the gambling operators while at the same time, helping protect at-risk and problem gamblers.

Operators who ask for physical bank statements from their clients experience an increase in player churn. According to ClearStake, such requests result in high levels of player churn that can be approximately 85%, reaffirming the ineffectiveness of that method and its negative impact on operators.

Citing partner data, ClearStake revealed that one of its clients saw the benefit of its technology. A sports betting operator, whose name was not disclosed, reported a 160% increase in the number of players that complete enhanced due diligence checks. This was achieved thanks to the company’s innovative technology.

This summer, Hollywoodbets announced a collaboration with ClearStake, confirming it will enhance its player protection. The partnership reaffirmed the operator’s commitment to combating financial threats and ensuring the protection of its growing customer base.

Operators Benefit from ClearStake’s Technology

Martin Burt, ClearStake’s founder, spoke about the company’s recent report. He highlighted that the results reaffirm the effectiveness and benefit of the Open Banking technology. Moreover, Burt stressed that the technology helps streamline affordability processes and at the same time, save money for the operators. Finally, ClearStake’s founder pointed out: “We look forward to seeing a further boost in these statistics as our customers deepen integration and widen use cases.”

“These customer results show the ability of ClearStake’s Open Banking technology to expedite the financial risk check process, save money and improve confidence in decisions around affordability.“

Martin Burt, founder of ClearStake

Another one of ClearStake’s customers reported a significant increase in processing requests related to limits. That company saw an uptick of 500% in the approval for limit increases, up from a rate between 10% to 60%. This ultimately resulted in improved convenience for the players.

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The premium casino operator in Australia, The Star Entertainment Group, announced it extended its partnership with Konami Gaming, the renowned provider of casino gaming and systems technology. The extended and expanded deal, announced Tuesday, sees the duo continue to collaborate together since their initial agreement dating back to 2008. Extending their long-term partnership marks a milestone moment for The Star, as well as Konami, reaffirming their success so far.

Per the extended deal, the casino operator will benefit from SYNKROS, Konami’s award-winning casino management system. Throughout their extensive agreement, innovation played an important role in the duo’s flourishing partnership within the gambling sector. Ultimately, the two companies share a vision to revolutionize the experiences for casino customers.

Under the extended deal, The Star will benefit from a wide range of SYNKROS technology solutions that seek to elevate the experiences for visitors of its casinos. Such innovations will include digital wallet/cashless wagering options, seeking to deliver seamless, convenient and secure experiences for the players. Additionally, The Star’s properties will benefit from mandatory card-based play, streamlining the gaming process and delivering convenient experiences for the players.

Extending its agreement with Konami, the company will also leverage its AI facial recognition technology, SYNK Vision. Through this technology, the duo will be able to create personalized experiences for the visitors. Additionally, The Star will benefit from a robust approach that will complement its efforts toward meeting regulatory requirements. Overall, the collaboration will bring efficiencies with the implementation of cashless options, which can also contribute positively toward reducing gambling harm and compliance with the evolving regulations in Australia.

The Extended Deal Marks an Exciting Moment for The Star, Konami

Joe Mayer, Konami Australia’s systems sales and operations manager, revealed that the company is delighted to expand its technology offering for The Star. He highlighted that the new technology deal complements the growth of SYNKROS and allows it to expand its global footprint.

“In partnership with Star Entertainment Group, we at Konami are excited to leverage the future technology development from this partnership, expanding offerings within SYNKROS to the wider market.“

Joe Mayer, systems sales and operations manager APAC at Konami Australia

Steve Sutherland, Konami’s president and CEO, added that the company is delighted to extend and expand its long-term collaboration with The Star. “Our joint commitment to innovation and excellence will not only transform the cashless gaming experience but also set new industry benchmarks for years to come,” he said in conclusion.

Laurent Fresnel, The Star’s chief technology and innovation officer, was similarly delighted, highlighting the importance of cashless solutions and the potential of Konami’s SYNKROS technology. Finally, he spoke about The Star’s commitment to delivering world-class solutions that combat gambling harm.

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Haig Asenbauer, who is a lawyer by profession and works as a partner at Asenbauer Rechtsanwaelte GmbH in Vienna, Austria, is also present with Novomatic AG, where he serves as deputy chair.

Asenbauer Brings Value and Expertise to Ainsworth at Time of Growth

Novomatic currently owns 52% of Ainsworth’s stock, which it acquired back in June 2021. In appointing Asenbauer, Ainsworth did file a notice with the Australian Stock Exchange, notifying that while the potential for conflicts of interest was there, the company would ensure that it observes strict governance protocols so that his involvement is limited to areas outside of those “conflict areas.”

Danny Gladstone, chairman at Ainsworth, welcomed Asenbauer and said that the man’s extensive knowledge would prove invaluable to the company. He referred to his successful track record with Novomatic and argued that having Asenbauer would add more skills and expertise.

Ainsworth, or Ainsworth Game Technology as the company is known by its full name, has been reporting good results of late. The company hit $84 million in revenue in the six months to December 31, 2022, which marked a 23.4% year-over-year increase.

The company reported strong performance across all of its geographies, reflective of the fact that Ainsworth has been doing well in its overall business relationships overseas. Latin American has yielded serious gains for the company, with Ainsworth gaining from the reopening of properties in Mexico and Peru.

Even back home, Ainsworth has been doing very well with New South Wales driving a good $22 million for the company during the reported period. Asenbauer steps in at a time when the company is experiencing a significant economic uptake which is likely to continue in the first half-year of 2023 as well.

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