Pariplay, a subsidiary of the leading B2B provider NeoGames, has teamed up with Tipico’s US arm. Under the deal, the gambling operator will onboard some of Pariplay’s best games, expanding the provider’s presence in North America.

As agreed, Pariplay will leverage its proprietary studio, Wizard Games, as well as its aggregation platform, Fusion, to inject a variety of titles into Tipico US’s offering in New Jersey. As a result, players in the state will get to experience some of the best games the NeoGames subsidiary has to offer.

Tipico already partners with Pariplay in Europe, offering its games to local audiences. The addition of the supplier’s content into the operator’s online casino in New Jersey reinforces the companies’ existing partnership, allowing them to strengthen their businesses in North America.

According to the two parties’ official announcement, Pariplay’s content is set to be integrated into Tipico’s platform in the Garden State in the first quarter of 2024.

The partnership with Tipico follows a similar deal that Pariplay inked with RSI a month ago. In August, Wizard Games also delivered content to the Atlantic Lottery in Canada.

The Deal Will Take Pariplay and Tipico to New Heights

NeoGames’ president and head of iGaming, Tsachi Maimon, expressed his thoughts on the new deal, saying that his team is looking forward to supplying a “wealth of fantastic content” to Tipico US and reinforcing its recently updated online casino in NJ.

Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us.

Tsachi Maimon, president & head of iGaming, NeoGames

Maimon concluded that his team’s experience with regulated states has been very good so far. Because of that, he is certain that the deal with Tipico will “take Pariplay to new heights.”

Adrian Vella, Tipico US’ chief executive officer, also commented on the matter, reflecting Maimon’s optimism about the deal.

As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year.

Adrian Vella, CEO, Tipico US

Vella added that the Wizard Games portfolio and the expansive Fusion offering will be a great addition to Tipico’s portfolio.

Prior to the current partnership, Tipico also onboarded games from Wazdan, another leading gambling content provider.

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Leading innovative online casino games provider Wazdan has launched content in New Jersey thanks to a new agreement with Tipico. As a result, the former company will leverage Light & Wonder’s iGaming ecosystem to roll out a number of games on Tipico’s platform.

Tipico will thus become the third gambling operator in the state to integrate Wazdan’s cutting-edge titles into its platform. As a result, its players will be able to try out some of the supplier’s best games, including 9 Coins, Sun of Fortune, Hot Slot Mystery Jackpot Joker and Magic Spins, among others.

In addition, the supplier will also add the award-nominated game Power of Gods: Hades to Tipico’s portfolio, allowing it to channel more players toward its platform.

Players in the Garden State will also be able to experience Wazdan’s state-of-the-art engagement features and win huge prizes. Thanks to the launch, Tipico’s New Jerseyan players will get to play games incorporating the Hold the Jackpot, Cash Infinity, Collect to Infinity and Volatility Levels features.

The deal will expand Wazdan’s footprint in the state. The company already supplies content to two other operators, namely DraftKings and Rush Street Interactive.

The launch comes a few weeks after the supplier’s HalloWIN campaign and the launch of the sequel of Los Muertos.

Wazdan’s Games Resonate with New Jerseyan Audiences

Wazdan’s chief commercial officer, Andrzej Hyla, commented on the new partnership. He noted that his team is thrilled to be able to bolster its presence in New Jersey and called Tipico a “hugely exciting brand.”

Hyla added:

Our partnership with Light & Wonder has been a vital part of our growth in North America, and we’re confident that this will be another boost to all parties.

Andrzej Hyla, CCO, Wazdan

A Tipico New Jersey spokesperson also commented on the agreement, praising Wazdan’s proven titles. They said that the company produces games that resonate with players in the Garden State, which is why the operator is glad to sign this partnership.

With bold themes, engaging genres, and an array of engagement tools that are clear fan favorites, we’re very happy to be offering these and look forward to our player’s reactions.

Tipico spokesperson

A few weeks ago, Tipico signed an important ID verification partnership agreement with SONIO, an expert in identity orchestration.

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German sports betting and casino gaming operator Tipico has formed a new partnership with SONIO, an expert in identity orchestration. Under the agreement, the latter company will provide the operator with reliable customer verification technology. 

The verification solutions offered by SONIO will help the sportsbook simplify the ID verification process when onboarding new customers. At the same time, the verification will help the German operator remain compliant with the regulations in the markets where it operates.

Under the deal, Tipico will secure access to passport identification and PEP checks, among other SONIO-powered solutions. All checks are compiled into a single solution, optimizing the registration process for Tipico customers.

SONIO is a trusted provider of KYC solutions, saving precious time to operators frontend and backend developers. Its Identity Orchestration Platform takes only an hour to set up, providing companies with unparalleled ease of integration.

SONIO already supplies solutions to a number of high-profile companies in the gambling sector, including the Gauselmann Group, BetShop and Aspire Global, among others.

SONIO Is Looking Forward to Supporting Tipico

SONIO’s chief business officer, Dieter Kindl, commented on the agreement, expressing his team’s delight about joining forces with Tipico. Kindl praised the betting company as a leader in Germany’s gambling market and added that the deal is in line with SONIO’s ambition to expand globally.

Speaking of his company’s solutions, Kindl said that his team has put in a lot of effort in the development of solutions that offer optimal experiences to its partners’ users. The positive feedback from SONIO’s clients attests to the efficacy of the provider’s solutions, Kindl pointed out.

Tipico Group’s chief executive officer, Joachim Baca, also commented on the agreement. In an official statement, he praised SONIO for improving the ID verification process for Tipico consumers. According to Baca, this integration is in line with his company’s efforts to improve the customer experience. 

With SonioID, we have significantly simplified the ID verification process for our customers. At the same time, this is an important step in our efforts to continuously improve the user experience. We are always guided by the highest standards, and we are convinced of this at our partner SonioID.

Joachim Baca, CEO, Tipico Group

In other news, Tipico recently launched a Bet Against Your Rival campaign that would allow NFL fans from several states to place wagers against each other, capitalizing on the rivalry between certain fan groups.

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Tipico Sportsbook, Tipico’s sports betting division, has penned a deal with Front Row Motorsports, agreeing to become the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series race.

As a result of the agreement, Tipico will launch a special promotion for new customers in Colorado, Iowa, New Jersey and Ohio. The promotion is called Ride with Zane and will allow customers who deposit at least $38 to have their names featured on Zane Smith’s truck at the Mid-Ohio Sports Car Course. The offer is limited to the first 300 sign-ups.

In addition to that, newly-registered Tipico users who make the deposit will earn $150 in Bet Credits. To top it off, the five new users who make the largest deposits will get free VIP passes to the Mid-Ohio NCTS race or another 2023 Truck Series race of their choosing.

The NASCAR CRAFTSMAN Truck Series race is scheduled for July 8.

Tipico Remains Committed to Delivering Top Experiences to Fans

David Paschkes, the chief commercial officer of Tipico NA, commented on the new sponsorship agreement. He noted that the operator is happy to join forces with the Front Row Motorsports racing team.

Tipico is thrilled to be partnering with the Front Row Motorsports racing team, a group that has set a remarkable pace in the NASCAR circuit with their impressive strides and monumental wins achieved in under two decades of racing.

David Paschkes, CCO, Tipico NA

Paschkes said that Tipico recognizes the importance of such teams in growing the popularity of the sport as a whole. He added that Tipico would like to expand its presence across the NASCAR community, especially in Colorado, Iowa, New Jersey and Ohio.

The CCO noted that Tipico remains committed to providing best-in-class betting experiences to all NASCAR aficionados.

Other Recent Tipico News

The new deal is the latest in a string of deals the sports betting operator has been securing. Last month, Tipico unveiled a new partnership with the Dayton Dragons, the high-A Minor League Baseball affiliate team of the Cincinnati Reds.

Under that deal, Tipico agreed to become the exclusive fireworks series sponsor of the MiLB team for the season. Tipico also agreed to sponsor a section of Day Air Ballpark that was to be named after the operator.

The Ride with Zane promotion isn’t Tipico’s first deal for the year either as in March, the operator launched a special promotion for March Madness promotion, promising to award the winner with a year of free weekly $100 bets.

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Global sportsbook operator Tipico continued to expand its presence in Ohio via an agreement with the Dayton Dragons, the high-A Minor League Baseball (MiLB) affiliate team of the Cincinnati Reds.

Exclusive Opportunities for the Fans

The new partnership with the Dayton Dragons will see Tipico become the exclusive fireworks series sponsor of the MiLB team this season and a section at Day Air Ballpark named after the sports betting firm with US headquarters in New Jersey.

“Baseball has long been America’s favorite pastime, and this is especially true in Dayton, the proud home of the Dragons,” commented chief commercial officer of Tipico North America, David Paschkes, “thrilled to partner with one of the most successful teams in minor league baseball” and its “truly devoted fan base with the longest sellout streak” in the league’s history.

It is this level of fan dedication that we seek to build in the Ohio region and are ecstatic to provide Dragons fans with exclusive opportunities to enhance their love of the game.

David Paschkes, CCO, Tipico NA

The partnership will also provide 1,000 new Tipico users from Ohio with a welcome offer comprising two game tickets and a $20 team store e-gift card. Users will be able to claim their tickets and e-card once they make their first-time deposit with the sportsbook.

‘The Perfect Partner’ Going Forward

“The unveiling of the Tipico Centerfield Party Deck, the fireworks series sponsorship and the opportunity for our fans to receive tickets are all extremely exciting promotions that we are thrilled to offer in partnership with a brand that is just as dedicated to Ohio sports fans as we are,” said the president and general manager of the Dayton Dragons, Robert Murphy, pointing to the club’s sellout streak as evidence that everyone at the club is “truly dedicated to creating the ultimate fan experience.”

Tipico is the perfect partner to help us achieve this goal by providing outstanding perks for our loyal fans.

Robert Murphy, GM, Dayton Dragons

With its US headquarters in Hoboken, New Jersey, Tipico is offering online and mobile wagering on sporting events, as well as online casino gaming, focusing on delivering engaging play, thrilling experiences and player protection.

As the exclusive sports betting and iGaming provider for Gannett, a subscription-led and digitally focused media and marketing solutions company, Tipico is the odds provider for the entire USA Today Network.

The partnership with the Dayton Dragons is Tipico’s latest sports-focused arrangement in Ohio as the European operator is looking to engage with sports fans and expand its presence in the state.

In February, Tipico became the exclusive sports betting partner of the 2023 Arnold Sports Festival at the Great Columbus Convention Center in Columbus, and just days ago, announced a fan contest tied to NCAA’s March Madness.

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