Play’n GO, a Swedish-based casino entertainment provider, has unveiled a continuation of its partnership with the Växjö Lakers, a Swedish professional ice hockey club from Växjö. The casino provider has been serving as the title sponsor of the team for over a decade now.

Because of its Växjö roots, Play’n GO is firmly committed to supporting the local team. Having emerged victorious last season, the Växjö Lakers now boast a whopping four champion titles.

Under the renewed sponsorship, Play’n GO’s logo will continue to feature at the Lakers’ games. Last season, the gaming supplier’s logo appeared on the Växjö Lakers’ helmets. In addition, the gaming company’s logo appeared all over the Vida Arena and across a private Play’n GO lounge with customized interior.

In addition, Play’n GO’s logo was visible on the Lakers’ jerseys and helmets during European champions league play.

Bringing Together Two Great Champions

Play’n GO’s chief executive officer, Johan Tornqvist, commented on the renewed sponsorship agreement, saying that it brings together two great champions – Play’n GO and the Växjö Lakers. Tornqvist added that his team is thrilled to continue supporting its local team.

As the puck is just about to drop on a new season everyone at Play’n GO wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.

Johan Tornqvist, CEO, Play’n GO

Johan Markusson, Växjö Lakers’ chief executive officer, also released a statement on the matter, welcoming Play’n GO as the Laker’s title sponsor for another season. He thanked the casino supplier for its unwavering support and said that such deals are vital to the club and Swedish hockey as a whole.

They [sponsorship agreements] allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community focused club that supports hockey for all ages.

Johan Markusson, CEO, Växjö Lakers

Markusson concluded that his team’s partnership with Play’n GO is a really “creative” one and said that he is looking forward to the new season.

In other news, Play’n GO just expanded its reach in the United States as it agreed to supply content to BetMGM in West Virginia.  

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Pragmatic Play’s iconic globetrotter who has explored a plethora of ancient civilizations over the years, John Hunter, is back and ready for more exciting action on the reels. 

Continuing the mesmerizing saga of the leading content supplier, the fresh release is an exciting follow-up to the trip to Egypt that the beloved archaeological adventurer embarked on in the first title of the franchise. 

The new Megaways version of the slot carries players to the Ancient Egypt plains packed with lush vegetation where they can expect to come across a plethora of familiar symbols ranging from pharaohs and sphinxes. 

John Hunter and the Book of Tut Megaways Metrics Overview 

• Reels: 6
• Rows: 2-7
• Paylines: 117,649 Megaways
• RTP: 96%
• Max win: 10,000x 
• Bet: min: 0.20 / max: 240
• Volatility: High 
• Release date: September 11, 2023

Up to 117,649 Ways to Win, Special Expanding Symbols, and Free Spins 

Besides the expanded and dynamic grid counting six reels that are constantly changing throughout the game, players will also have a fun time discovering as many as 117,649 ways to win, by virtue of the Megaways mechanic. 

Since this is a unique feature in the series, it is likely to draw all the attention while making the game more exciting than ever for fans of the franchise.

As explained by Irina Cornides, Pragmatic Play’s chief operating officer, the launch of the ninth installment in the John Hunter franchise “closely follows the milestone launch” of the studio’s 10th Big Bass slot release. This once again comes to prove the true degree of popularity recorded by these smash titles underpinned by the studio’s desire to keep generating “player favorite experiences time and time again.” 

Cornides further described the new Megaways variant of the saga as “another iconic return by our famed explorer”, considering it would resonate with passionate fans of the series searching for excellent gameplay combined with the massive power of Megaways.

To score a win, players need to land adjacent symbol combinations starting with the utmost left reel. Thanks to the special expanding symbol feature, symbols are randomly selected during any spin taking place in the base game. 

The respective symbols will then expand and completely cover all positions corresponding to their reels, where they will pay from any position and give players more winning opportunities.  

The Free Spins round can be engaged when landing at least three Scatter symbols during any spin. Players receive a minimum of 10 free games. During the same round, players are also guaranteed a special expanding symbol. The respective symbol will be in play for all free spins during the same bonus feature.  

Last week, the company announced it would inject its Live Casino content into 888’s William Hill after scoring a similar deal with Bally’s Interactive at the end of August.

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Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country.

Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.

Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.

The agreement was brokered by IMG, an international sports agency. The move will see Betclic replace Entain’s Bwin brand as Liga Portugal’s naming rights partner.

In addition to sponsoring the league, Betclic promised to work on a number of CSR projects with the Liga Portugal Foundation. The operator also expressed its desire to support safer gambling initiatives that seek to shield Portuguese consumers from gambling harm.

Betclic Is Committed to Supporting Professional Sports

Representatives from the league and Betclic expressed their excitement to work together. Liga Portugal’s president, Pedro Proença, personally welcomed Betclic as a sponsor of the league. He said that his team feels privileged to be able to work together with such a popular betting brand. Proença added that Betclic’s interest in Liga Portugal highlights the high level of Portuguese soccer.

Proença explained that Betclic shares Liga Portugal’s vision and ambition to promote Portuguese soccer. He concluded that his team is proud to call the league “Liga Portugal Betclic.”

Ricardo Domingues, Betclic’s head of international markets, likewise expressed his positive attitude toward the deal. He said that his company assumes its title sponsorship of the main championship in Portugal “with great pride and a sense of responsibility.”

Domingues added that he believes Betclic and Liga Portugal share the same values since both desire to develop professional Portuguese soccer and serve the soccer fans, athletes and clubs.

A few weeks ago, Betclic also became the UFC’s official partner in Portugal, France and Poland, further affirming the operator’s commitment to supporting professional sports.

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Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week.

Logo Featuring on Players and On-Stage

The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will see the operator’s logo displayed on competing players and on-stage during the event taking place on July 7-8 at COS Torwar in Warsaw, Poland.

Commenting on the sponsorship, Superbet Poland’s chief executive officer, Lukasz Seweryniak, was delighted to partner with PDC and support “the first prestigious World Series of Darts event” in Poland.

“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans,” Seweryniak said, hailing the collaboration as a display of Superbet’s continuous efforts to seek “innovative solutions in both sponsorship and technological endeavors.”

Visitors to the 2023 Superbet Poland Darts Masters will witness an epic battle in which eight of PDC’s star players will take on eight players from Eastern Europe, promising the crowd an exciting experience and fun.

Meet the Players from Both Teams

The team from East Europe will be spearheaded by world number 19, Krzysztof Ratajski, and comprise fellow country and PDC professionals, Krzysztof Kciuk and Radek Szaganski, as well as one qualifier who will be determined on July 1, two from the Czech Republic, Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar, and Hungary’s qualifier Nandor Major.

The eight PDC stars will be led by World Champion, Michael Smith, and last month’s US Darts Masters winner in New York and Dutch legend, Michael van Gerwen, and will also feature former World Champions, Gerwyn Price and Rob Cross, Premier League duo, Dimitri Van den Bergh and Nathan Aspinall, former UK Open champion, Danny Noppert, and world number six, Luke Humphries.

“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” commented PDC’s chief executive officer Matt Porter.

“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland,” he added.

Streaming and Broadcast Options

Residents of Poland, the Netherlands and the Nordic & Baltic region will be able to watch the event streamed on Viaplay, while the rest of the world will rely on the broadcast from PDC’s partners, ITV in the UK, DAZN and PDCTV.

The title sponsorship of the event will boost Superbet’s brand awareness in the country the brand operates since 2017, offering online betting, slot games, live casino, virtual games and lottery.

It comes during times when the brand that was once awarded as the “Best Sports Betting Operator in Central & Eastern Europe” is mainly busy with leadership changes, creating a team of talent and industry veterans.

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Endorphina is one of the first better-known slot studios to enter the fray at the front lines of AI-assisted image generation for online slot machines. Joker Ra was released on April 27, 2023. The company stakes a claim to the first-ever online video slot release wherein every design element was created with the help of artificial intelligence.

The press on the game doesn’t go into any great detail about what that means nor how much coaxing, coaching, prompting, or other ‘training’ went into the design in order to create harmonious effects between all of the iconography and to tie the theme together – it was most likely intensive and extensive.

How Was Ra Chosen as the Mascot?

Ra was the father of creation according to ancient Egyptian mythology and the king of all other deities. His symbology belies his patron hood of the sun, heaven, kingship, power, and light.

Endorphina has pulled that all off with a deft hand, however, there is – and perhaps intentionally – a tinge of hauntedness to the game, a creepiness like many early AI images portrayed. That’s not to say the artwork is any less than excellent, it’s just a little creepy when you mix a Joker with the king of creation – you are sure to end up with something inherently disturbing. The Joker can signify all of the beginnings and endings in life’s journey so they also fit together in a sort of perverse way.

As with many of Endorphina’s works, this one lacks a comprehensive rule set in the pay table. There are two scatter symbols and you’ll have to use your imagination or simply jump into gameplay and wait awhile to figure out which does what and why. None of it is explained in the directions or pin the paytable but we do learn that one of the scatters only appears on certain reels. We also learn that wild Jokers appear on the three central reels and expand vertically to complete all winning combinations.

The Pyramid of the Sun scatter, which appears on all reels is simply rendered but well executed and the Pharaoh’s Chest scatter (reels 1, 3, and 5) is an ornate scarab-wing adorned box that cries out to be larger in size so we can examine the details more closely.

Expanding Wilds on Three Middle Reels

The expanding Ra wild symbols on reels 2, 3, and 4 have plenty of opportunities to spread out vertically on this 5 reel, 4 position slot with 100 fixed paylines – so expect his disturbing little chortle quite often prior to the sound effects of the standard symbols whose win lines he helps to connect.

Much as NetGaming chose to keep the underlying slot game maths and mechanics simple when it released its first AI-assisted imagery game on April 13, Wild Buffalo Bonanza – so has Endorphina with the release of Joker Ra.

From a purely visual perspective, one would almost have to be more a fan of Egyptian slots than great American Bison games to prefer this title over the other – unless a more regimented and segmented art style is more to your liking. Buffalo is quintessentially NetGaming and nearly unmistakable as a hybrid creation that shows an almost atmospheric collaboration between man and machine. Joker Ra has uniquely defined elements that fit well into a visual narrative yet remain somewhat distinct while not disjointed. BGaming’s Alien Fruits is, well, as the name implies simply kind of goofy looking but not in any way that would reveal to a casual observer anything about its creationary origins.

According to the company: “The AI’s algorithms and machine learning capabilities allow for intricate and visually impressive designs that blend Ancient Egypt’s essence with a modern twist.”

Source: Designed by AI, a Game by Endorphina, Endorphina News, April 27, 2023

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