Rimini, the gorgeous Italian seaside town, is set to host the 36th edition of the Enada Primavera trade expo, an event that is extremely important for the Southern European gaming industry.

The event will take place at Rimini Expo Centre between 12 and 14 March 2024 and it is organized by IEG Italian Exhibition Group and promoted by SAPAR, Italian Association of coin-op entertainment machines. EUROMAT, the European association of land-based entertainment operators, also supports the event, which also benefits from the collaboration of other important trade associations.

Enada Primavera has all the sectors of the gaming industry involved, starting with products and continuing with technology and services supplied both by Italian and international companies. At this year’s edition participants can expect to see and try out new slot machines, video lottery systems and video games.

Moreover, participants will get to enjoy more equipment designed for the entertainment industry, including technology, payment systems, fittings and services for land-based operations such as bingo halls and amusement arcades.

Online gaming is not forgotten either, there will be plenty of products and solutions for online casinos, mobile gaming and other gaming facilities offered by companies licensed to operate in this sector in Italy.

Along with showcasing the latest innovations and technologies in the gaming industry, the event will also host debates and events which facilitate networking between the key players in the gaming industry. One of the most important topics is expected to be the support and promotion of responsible legal gaming which provides security and control.

Top Participants Confirmed

Altenar, the well-known international sports betting software provider, has announced its participation at this year’s events because it has some important novelties for the Italian market to showcase.

Among these novelties we can find the BetMentor product, which is capable of generating a random bet for which the player can decide the desired amount and expected winnings. Moreover, the company’s software also offers the Insights feature (also called Analysis), which offers suggestions on selected matches while also offering players a large amount of statistical data in order to make their betting choices better informed.

The software provider will also showcase MOA, its mobile sports betting application, which is designed to take the sports betting platform to mobile devices without losing any of the functionality. The supplier will also present its bonus tool, which allows sportsbook operators to activate promotions on selected matches or leagues.

Endorphina, the famous content supplier for online casinos, has also revealed that the company will attend the 2024 edition of the Enada Primavera event. The supplier announced that it is going to present its top-performing slot titles at the event in Italy.

Source: “Presentation“. ENADA. 2024.

“Altenar’s new products at ENADA24“. ENADA. February 20, 2024.

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Evolution and Playtech are both distinguished companies with tremendous clout, which now extends not just to the Danish market but also to Spillebranchen, the industry body that is working hard to establish robust standards in an evolving industry.

Evolution and Playtech to Help Build Safer Gambling in Denmark

The focus of the work is on creating responsible and sustainable gambling practices that serve as guidelines to existing and newly-arrived businesses and the industry body reunites a stardom of companies with a strong and established local record, including Betsson, Betfair, bet365, LeoVegas, Mr Green, Danske Licens Spil, Entain, and not least, Kindred Group.

In an official statement, Spillebranchen welcomed the opportunity to collaborate with Playtech and Evolution, adding to what is already a formidable portfolio of participants.

“We look forward to the opportunities this partnership presents and look forward to a fruitful collaboration that benefits our members, the industry and the countless individuals who enjoy gambling responsibly,” the statement added.

Denmark has been one of the true torch-bearers in the regulated gambling markets in Europe, as the country has been repeatedly cited by EGBA, the European Gaming and Betting Association, as one of the best-regulated and safest markets.

Regardless, Denmark and its local regulator have found it necessary to continue evolving and improving their offer. A recently launched website, StyrPåSpillet.dk, is the country’s latest effort to ensure that there is a good level of understanding about responsible gambling and problem gambling.

The website is geared towards Danish consumers who want to learn more about the country’s gambling industry, but it also features materials and lived experiences of recovering addicts. A big focus of the ongoing efforts lies on prevention, and target the age groups between 13 and 15, which are deemed vulnerable.

Pathological Gambling Prevention Is Key to Industry Sustainability

A recent study conducted by Spillemyndigheden also indicated that 15% of young people aged between 15 and 17 are gambling, thus why the new portal and its materials are paying particular attention to this age group.

Denmark has also extended its land-based self-exclusion program, ROFUS, to land-based venues, in a bid to further strengthen protections and safeguard consumers.

In September, the country introduced a solution called Payer ID which is a new technological contraption designed to offer a more personalized protection through deposit limits but also facilitate the overall gambling experience to avoid frustration.

Denmark has been delivering well on creating a tightly regulated industry which does not alienate local gamblers and does not push them into the grasp of offshore gambling sites.

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