The Cordish Companies together with Bruce Smith Enterprise unveiled details regarding Live! Gaming & Entertainment District, a new project with a $1.4 billion price tag located in the City of Petersburg, Virginia. Teaming up, the two companies confirmed their intention to codevelop the luxury gaming, hospitality and entertainment resort that will be positioned near Interstate I-95.

Bruce Smith and The Cordish uncovered details regarding a project that is expected to bring economic benefits to the region after submitting a request for proposal with the City. The new luxury casino and entertainment resort is expected to create thousands of new jobs, including construction and permanent jobs.

Once completed, the world-class Live! Casino & Hotel Virginia resort destination is expected to offer more than 400,000 square feet of gaming, dining and hotel spaces. The gaming amenities would include 1,600 state-of-the-art slot machines, a poker room with 15 tables as well as 46 live-action table games. Moreover, Live! Casino & Hotel Virginia is planned to offer a sportsbook and high-limit table and slot areas, catering to high rollers.

Further amenities the new resort destination in the City of Petersburg is expected to offer include 35,000 square feet of convention and meeting space, as well as an entertainment venue with 3,000 seats that could be used for social gatherings, conventions and meetings.

The premium resort destination would offer free surface parking, as well as a wide range of dining and entertainment options, including three spaces that would be dedicated to local businesses such as restaurants.

The billion-dollar project is estimated to create more than 7,500 construction and permanent jobs and bring $2.8 billion in economic stimulus to the area. According to The Cordish, the annual economic benefits each year after opening would be $201 million.

Two Leading Developers Join Forces

Bruce Smith is a company that has been growing since it was founded two decades ago in 2004. Throughout the years, the company has signed development agreements with recognizable organizations, helping it expand its presence across the country.

Similarly, The Cordish is not a stranger when it comes to the development of large-scale entertainment and casino resorts in the United States. The company is renowned for its dedication to the establishment of world-class destinations that offer not only casino and hotel accommodation but entertainment venues, dining and shopping outlets and more amenities.

“We are incredibly proud to join Bruce Smith and his team to present our vision for a transformational, world-class destination in Petersburg.“

Zed Smith, chief operating officer for The Cordish Companies

In the words of Zed Smith, the chief operating officer for The Cordish, the company is excited to forge this new alliance with Bruce Smith for the development of a new world-class gaming and entertainment destination in the City of Petersburg. He revealed that the company has extensive experience in the development of large-scale mixed-use developments, including casino resorts, across the United States. Finally, Smith said The Cordish remains dedicated to delivering exceptional experiences for its guests.

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Over the last decade, the popularity of loyalty programs offered by casino and entertainment operators has grown exponentially. It’s no surprise that leading operators on the Las Vegas Strip have identified the potential of loyalty programs and launched their own versions, offering benefits for their return and loyal clients. MGM Resorts International, the globally recognizable gaming and entertainment company, currently offers MGM Rewards, a loyalty program that allows its members to earn points and exchange them for different perks and incentives.

Last year in July, MGM unveiled details regarding a new extraordinary experience its members will benefit from in collaboration with Marriott International. Labeled as the MGM Collection with Marriott Bonvoy, the collaboration is expected to deliver world-class benefits and incentives for guests of the two leading brands. Ahead of the debut of the MGM Collection with Marriott Bonvoy, expected “by early 2024,” MGM released details regarding the exceptional experiences for its guests.

According to the company, a number of resorts would be “headlining the MGM Collection.” MGM said that “four properties will also add their distinctive personalities to Marriott Bonvoy’s brand portfolio,” with the list including four leading casino and casino locations in Las Vegas. Those are the Bellagio, The Cosmopolitan of Las Vegas, ARIA Resort and Casino, as well as Park MGM Las Vegas.

MGM Rewards Members to Be Eligible for Marriott Bonvoy Status

Besides the resorts that will be headlining the MGM Collection, the company released details regarding the potential conversion of MGM Rewards members eligible for status with Marriot Bonvoy. The leading gaming and entertainment company revealed that its MGM Rewards Gold members will be able to enroll with Marriot Bonvoy, becoming Marriot Bonvoy Silver Elite. On the other hand, MGM Rewards Platinum members will qualify for a Marriot Bonvoy Gold Elite status while MGM Rewards NOIR members would be eligible for Marriot Bonvoy Ambassador Elite status.

“Marriott Bonvoy and MGM Rewards will unlock significant benefits and experiences for members of both programs,“

reads a statement released by MGM Resorts International

MGM explained that thanks to Marriot Bonvoy and MGM Rewards, members of the two programs will be able to access thrilling experiences and benefits. The recent details come in anticipation of the launch of the collaboration between the two globally recognizable brands.

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1. Gamanza, the well-known technology provider to the international iGaming industry, has announced the launch of a brand new loyalty program for Jackpots.ch, a certified and legally licensed online casino from Switzerland.

This is the first project developed by Gamanza’s player engagement unit and the company says it is the “first of its kind” in the Swiss iGaming market, which is fully regulated and also extremely competitive.

The loyalty program is expected to give players a fresh gaming experience and for the online casino operator it should improve player loyalty. Moreover, the new loyalty program should give the operator of Jackpots.ch opportunities for cross-promotion between its online brand and its land-based casino, Grand Casino Baden.

Gamanza Engage, the new player engagement business unit developed by Gamanza, has worked together with Jackpots.ch to develop this bespoke loyalty program in order to enhance the omni-channel player experience at the casino.

With this program, players are given the opportunity to accumulate points for their activity at the casino and advance through a ranking system with several levels which promise exciting rewards at each step.

Moreover, players will have the chance to collect Jackpots coins which can then be spent in the reward shop on bonuses, vouchers and technology gadgets. The physical prizes can be redeemed at the Grand Casino Baden restaurant or in the land-based casino.

The loyalty program also presents several engaging tools, including level and coin boosters that give players opportunities to accumulate coins or points at a faster rate than usual for a limited period of time.

The new program also comes with a new marketing initiative which gives Jackpots.ch the chance to offer its players opportunities to earn more points and coins on selected games or game categories during a promotional period.

A Huge Milestone

Delia Töpfer, Head of Customer Success Management at Grand Casino Baden stated, described the launch of the new loyalty program as “a huge milestone in the history of jackpots.ch.”

The Grand Casino Baden executive also acknowledged the contribution of Gamanza in the creation of the program and underlined that the achievement is part of the company’s brand marketing strategy.

Robert Civill, Chief Commercial Officer at Gamanza, declared himself “very proud” to see the project finally go live and also expressed his belief that Gamanza Engage “is going to set new standards for the industry.”

Source: “Gamanza Powers Jackpots.ch’s Exciting New Loyalty Program“. European Gaming. October 23, 2023.

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US Integrity and Odds On Compliance, two of the biggest sports betting and gambling compliance companies, have announced a monumental merger that will bring them under the same banner. The merger will allow the two parties to form the industry’s first global compliance and integrity solution.

US Integrity is a technology-driven sports wagering monitoring company that supplies clients with solutions that protect them from betting-related fraud. Odds On Compliance, on the other hand, excels in providing gambling and betting operators across Europe and the Americas with compliance solutions and consulting.

By joining forces, the two companies will bring together two experienced and talented teams with years of experience in the sector. This will allow the resulting body to better address the compliance needs of the ever-evolving gambling industry.

According to the announcement, the new company will have a wider geographic reach and will continue delivering tailored and innovative solutions that help operators succeed sustainably.

The merger deal is expected to close in October 2023 and is still subject to shareholder and regulatory approvals.

The Two Companies Are Looking Forward to Working Together

Following the merger, Odds On Compliance’s chief executive officer, Eric Frank, will be appointed as President of the newly formed company. Commenting on the agreement, he said that the merger attests to the two companies’ commitment to helping gambling operators navigate the complex regulatory landscape.

This fusion of strengths will enable us to offer a comprehensive suite of compliance and integrity technology products and services.

Eric Frank, CEO, Odds On Compliance

Meanwhile, Matt Holt, US Integrity’s chief executive officer, will re-assume CEO responsibilities at the combined company. He also shared his thoughts on the tie-up, expressing his excitement.

We are thrilled to unite the strengths of U.S. Integrity and Odds On Compliance to create a firm that is poised to redefine the standards of excellence in the sports betting and gambling compliance industry.

Matt Holt, CEO, US Integrity

Earlier this year, US Integrity and Odds On Compliance joined forces to launch ProhiBet, a solution that helps companies prevent professional athletes and sports staff from wagering on sports. The solution hit the market last month and is already gaining significant momentum.

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RealResponse and US Integrity have joined forces to unveil a revolutionary service exclusively designed for intercollegiate athletics, aimed at countering the rising tide of illegal gambling-linked activities. 

RealResponse and US Integrity Unite to Protect College Athletics Integrity

The collaboration between RealResponse and US Integrity has resulted in a seamlessly integrated service that offers a vital shield for not only the 100,000-plus student-athletes presently utilizing the RealResponse platform but also for the colleges and universities themselves. The service allows individuals to anonymously report incidents of insider information abuse, potential game manipulation, and even physical threats, thereby maintaining the fairness and integrity of competitions.

When a concern emerges related to sports betting, RealResponse’s clientele in the college athletics sphere will now have direct access to US Integrity’s investigative expertise through the RealResponse platform. Upon receipt of a report via the RealResponse platform, campus administrators can swiftly engage US Integrity’s collegiate response team, consisting of seasoned professionals skilled in monitoring wagers. These experts will assess, verify, and expedite the report’s submission to the appropriate authorities within minutes.

A Holistic Approach to Athlete Well-Being

What sets this service apart is its accessibility – existing RealResponse collegiate clients can avail themselves of this service without any additional cost, accessible through their internal portals. For institutions seeking a more personalized touch, there is an option to establish a branded external portal, enabling anyone from parents to friends and even competitors to flag gambling-related concerns.

David Chadwick, RealResponse’s founder and CEO, stated: “Gambling is a major concern on college campuses—not just for student-athletes—and the potential harm to a student’s mental health and physical well-being is great. This expanded partnership with US Integrity delivers instant support to student-athletes through a channel they already trust with sharing their most pressing needs and concerns.” 

US Integrity’s co-founder and CEO, Matthew Holt, echoed these sentiments, highlighting the paramount importance of safeguarding the well-being of student-athletes who are committed to both their athletic endeavors and educational pursuits. 

This initiative follows the launch of “Athlete Alert Powered by RealResponse” in May 2023, a national tip line enabling anonymous reporting of gambling-related issues. These efforts also follow recent gambling scandals at the University of Iowa and Iowa State University’s football program, while in June, the National Collegiate Athletics Association (NCAA) revised its rules on the scope of punishments related to gambling violations.  

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Table Trac, Inc., a pioneer in the casino information and management industry, has announced a groundbreaking joint venture with Centennial Gaming Systems to introduce the innovative RePrint Enroll program. 

RePrint Enroll Joint Venture to Elevate Casino Patron Experience

This joint venture aims to achieve DNA-level integration of CMS-agnostic loyalty services, setting new standards of innovation with the KioskTrac platform. RePrint Enroll empowers casino patrons to easily self-serve the re-printing of their tiered, branded loyalty cards or seamlessly enrol in loyalty programs if they do not have an existing account.

The introduction of RePrint Enroll is poised to transform the casino industry by streamlining and enhancing the customer experience. With the ability to handle these essential transactions without the need for staff assistance, players can enjoy a smoother and more efficient process while operators can focus on providing a more personalized and enjoyable gaming experience.

Both Table Trac and Centennial Gaming Systems are renowned for their expertise in developing industry-leading products and solutions. While Table Trac has been providing its CasinoTrac system, a unified casino information and management ecosystem, since 1995, Centennial Gaming Systems has been making strides with MOCHA, a state-of-the-art guest management and enrollment solution.

Table Trac’s President Expresses Excitement Over Innovative RePrint Enroll Partnership

Chad Hoehne, president of Table Trac Inc., expressed his enthusiasm for this partnership, stating: “Account lookups, card printing, and sign-ups are the most frequent transactions at every player’s club window. Players and operators alike deserve a better experience overall.” 

Hoehne emphasized that RePrint Enroll would greatly enhance the evolving player experience, not just for CasinoTrac customers but also for operators using other CMS solutions.

Darryll Pleasant, owner and CTO of Centennial Gaming Systems, echoed the excitement, expressing his eagerness to work with CasinoTrac and leverage their world-class casino solutions to produce cutting-edge products and solutions for the industry. RePrint Enroll is a direct response to customer demands and the frustration experienced in the market due to the limited options for such vital customer service interactions.

In another recent development, Table Trac partnered with Marker Trax and Koin Payments to introduce a cashless payment solution for its KT Mobile app, offering customers a single digital wallet for various transactions on casino premises. Table Trac has also been boosting its executive team with new hires. It recently appointed industry veteran Thomas Florio to lead its business development in the Eastern US and new territories, aiming to drive the company’s growth and expansion in the casino management systems market.

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Globally recognized hospitality company, Marriott International, joined forces with the leading gaming and entertainment operator, MGM Resorts International. A joint statement released Monday by the two companies confirmed the new strategic licensing agreement which sees the creation of MGM Collection with Marriott Bonvoy. The new collection, the duo confirmed, is planned to launch this year in October, encompassing 17 leading resorts by MGM in Las Vegas, as well as around the United States.

This October, multiple MGM Collections with Marriott Bonvoy resorts will become available for booking via Marriott.com as well as Marriott Bonvoy mobile app. Not unexpectedly, the resorts would also be available for booking at MGM Resorts’ digital media channels, including MGM Resorts mobile app and MGMRewards.com. The two companies confirmed that by the end of the year, all properties are expected to become available for booking.

Under the terms of the new collaboration, iconic MGM properties will join MGM Collection with Marriott Bonvoy. Ultimately, the new strategic long-term licensing agreement is expected to deliver thrilling and unique experiences for MGM Resorts’ guests.

Additionally, the new collaboration will bring benefits to MGM Resorts and Marriot International’s loyalty program members. Currently, MGM Resorts’ famous loyalty program, MGM Rewards, has more than 40 million members around the globe. Per the new collaboration, all of its members will be able to link accounts with Marriott Bonvoy and tap into thrilling experiences and benefits.

Similarly, the members of Marriott’s award-winning loyalty platform, Marriot Bonvoy, will be able to access benefits and earn and redeem points at all MGM Collection with Marriott Bonvoy venues. Around the world, Marriot Bonvoy has more than 180 million members, which reaffirms the scalability of the loyalty platform.

The Two Companies Are Excited to Join Forces

Anthony Capuano, Marriott International’s president and CEO, explained that the company is excited to add iconic MGM Resorts’ venues to its channels, allowing customers to engage in thrilling experiences at MGM Collection with Marriott Bonvoy resorts. Finally, he said that Marriott anticipates an uptick in global room distribution by expanding its presence on the Las Vegas Strip.

“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment.“

Bill Hornbuckle, president and CEO at MGM Resorts

MGM Resorts’ president and CEO, Bill Hornbuckle, deemed the new collaboration with Marriott International historic and outlined that it sees two globally-recognized brands team up. He pointed out that MGM collaborated with Marriott previously for The Cosmopolitan in Las Vegas and is now delighted to upscale this relationship. Finally, Hornbuckle predicted that the collaboration will bring unique and engaging opportunities for Marriott and MGM members.

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