Entering its third decade of operation, Microgaming, a pioneering platform software provider, announces a complete visual rebrand for its corporate websites. The move is expected to redefine the company’s identity and strengthen its transformative journey.

Comprehensive Website Update

The comprehensive update of the corporate online presentation, including the subsidized PlayItForward websites, represents a milestone in the 30-year company’s history. Microgaming is entering a new era of its operations and the transformation is designed to provide an effective marketing tool to ensure an appealing yet seamless transition.

Name and Logo Remains the Same

For such purpose, the visual language of the brand will continue to communicate with customers and partners in the same manner as before. The Microgaming name and logo will remain unchanged as the company sets out for a transformative journey to get back to the position of a leading platform software provider superiorly held in 1994.

Focus on People

Therefore the upgrade of the corporate web pages will provide the brand with a contemporary look and sophisticated design to communicate the company’s focus on its people. The visual transformation is a part of the new corporate strategy designed to refresh the brand and open a brand new chapter of its operations.

Addition of Game Aggregation Business

Microgaming will add weight to its operations by adding its new content aggregation business to the established corporate platform software and technology provisions. The addition is a result of the Games Global’s acquisition of Micogaming’s online gaming and content distribution operations in 2022.

Bridge Over Still Waters

As a pioneering platform and technology software provider, Microgaming has powered leading online gaming brands and currently distributes over 210 million bets on a daily basis. The latest overhaul is set to represent a bridge across still waters between the past and future pioneer’s accomplishments. It’s no wonder that such a transition has been facilitated by the board and the employees alike as the company has earned over 20 industry awards for the application of diversity and inclusion standards in the workplace.

Alex Wilson, Head of Marketing at Microgaming, commented:  “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business’’.

Wilson added: “Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Source: “Microgaming Unveils New Corporate and PlayItForward Websites’’. Microgaming. February 5, 2024.

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Dutch gambling regulator Kansspelautoriteit (KSA) has announced updates to its self-exclusion website, CRUKS, to make it easier for consumers to temporarily exclude themselves from real money gambling.

The upgrades to CRUKS, the Central Register for the Exclusion of Games of Chance, now make it easier for users to set up a gambling exclusion period for a minimum of six months. In addition, the exclusion period can be applied to both land-based properties and online brands and can be for a longer period than half a year.

MORE: DUTCH ONLINE CASINOS

The new version of the Dutch gambling self-exclusion registry now allows players to unsubscribe after six months and includes an eight-day reflection period to prevent impulsive decisions. Additionally, the term “play break” has been replaced with “gambling stop” to provide clearer implications of self-exclusion.

All licensed Dutch gambling operators have been informed by KSA that they must ensure that their player databases are connected to CRUKS and must regularly confirm that their customers, both old and new, have not requested self-exclusion from gambling. Since its launch in the country on October 1, 2021, CRUKS has received more than 38,000 self-exclusion requests.

Meanwhile, KSA said last week that starting July 1, Dutch operators must comply with more strict advertising policies that prohibit TV commercials and public space marketing. KSA will directly inspect marketing campaigns, and bookmakers can only advertise online and through social media if at least 95% of the advertising content is aimed at audiences aged 24 and above.

In addition, consumers must be given the choice to opt out of seeing these advertisements if they wish not to see them.

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