Win Systems, a prominent technology provider for the gaming and entertainment sector, has taken a significant move in elevating its market position by inaugurating two new offices in pivotal jurisdictions, the United States and Argentina. The company’s leadership is confident that this expansion will pay long-term dividends and help it stand out amidst the harsh competition in this industry.

The USA Market Offers Enticing Opportunities

October saw Win Systems demonstrate its escalating success during the newest edition of the Global Gaming Expo (G2E). The company’s innovative approach has helped it exploit a market niche, solidifying its regional position. As more US states introduce legislation to legalize iGaming and online sports betting, suppliers like Win Systems remain vital players in the country’s gambling ecosystem.

Emphasizing its commitment to the US market, the technology provider unveiled a new corporate headquarters in Miami, strategically situated in the Doral area of Miami-Dade County. This new office boasts modern facilities and doubles as a logistical hub, enabling Win Systems to streamline operations and bolster overall efficiency.

LatAm Is Another Promising Market

Simultaneously, Win Systems has directed its attention to another crucial market, Argentina, by establishing a central office in Buenos Aires. This strategic locale is an ideal access point to service the company’s regional customers and partners. The Buenos Aires headquarters facilitates seamless collaboration and support for operations in neighboring countries and fosters stronger business relationships.

The LatAm gambling market is emerging as a promising iGaming hub. Its bettors show an unwavering love for sports betting, especially on soccer. However, traditional gambling is also popular, as fans enjoy classic games like slots and roulette. As more high-profile operators look to expand in this region, Win Systems can win them over with compelling and competitive solutions.

Win Systems Aims to Leverage Its Momentum

Eric Benchimol, CEO of Win Systems, expressed his enthusiasm for these expansions, highlighting the company’s dedication to meeting customer needs. He noted that the Buenos Aires and Miami offices marked a significant milestone, enabling the technology provider to more quickly recognize and adapt to customer requirements. According to Benchimol, the company’s growing global presence was a testament to its success.

We will, undoubtedly, continue to work tirelessly to provide the best technological solutions to the gaming industry in these regions and the rest of the world.

Eric Benchimol, Win Systems CEO

Consolidating Win Systems’ foothold in these promising markets highlights its ambitions to amplify its global reach. The technology provider reiterated its unwavering dedication to delivering cutting-edge solutions supporting its clientele in key markets worldwide. Industry stakeholders will closely monitor Win Systems as it gears up for enduring success.

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Regulatory compliance software specialist US Integrity has unveiled a new agreement with Conference USA, an American intercollegiate conference. As agreed, the former party will provide its reliable solutions to the league.

An expert in compliance, US Integrity analyzes data sets to crack down on fraud in sports betting. Thanks to its robust solutions, the company is able to monitor events and identify suspicious patterns. The data is then presented via a fully customized, easy-to-use dashboard that companies and leagues can use to access information in real-time.

In addition to that, US Integrity will also supply Conference USA with a variety of educational materials for student-athletes, coaches, league staff and officials. The league will gain access to the Prohibet system, which is US Integrity’s fully encrypted decentralized cross-monitoring and notification platform. Conference USA, for example, will use Prohibet to make sure that its athletes, coaches and officials do not engage in sports betting.

Prohibet allows leagues to maintain their integrity by ensuring adherence to local regulations. The product is developed in collaboration between US Integrity and Odds On Compliance, a major tech consultancy serving the sports betting and gambling sectors.

As a partner of US Integrity, Conference USA joins an extensive league portfolio, which includes the Southeastern Conference, the Big 12, the Pac-12, the West Coast Conference, The Big West, the Big Sky, MLB, the NBA, UFC and the PGA Tour.

US Integrity Is Excited to Support Conference USA as It Grows

Conference USA’s commissioner Judy MacLeod expressed her thoughts on the partnership with US Integrity, emphasizing its importance to her team. She admitted that navigating the betting ecosystem can be a daunting task, which is why the compliance specialist’s help would be welcome.

With all of the uncertainty in the gambling space in college athletics, USI provides peace of mind that we are doing our part to manage any illegal activity that may compromise the games being played while providing an essential role in educating and protecting our campus administrators, coaches, student-athletes and officials.

Judy MacLeod, commissioner, Conference USA

Matthew Holt, US Integrity’s co-founder and chief executive, also commented on the new alliance, saying that his team is “thrilled to be working with Conference USA.” He said that his company would gladly support the league as it continues to experience rapid growth.

Holt concluded: “The core values of our partnership will provide their student-athletes with educational training services and ProhiBet’s state-of-the-art encrypted data transfer system.”

US Integrity just teamed up with RealResponse to deliver a revolutionary service exclusively designed for intercollegiate athletics.

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The NOVOMATIC Digital Gaming and Entertainment division, Greentube, announced that its subsidiary, Greentube USA, launched an innovative new iLottery game called Drop The Balls. Confirmation regarding the debut of the new title came Thursday and sees the company deliver a thrilling, engaging and unique title that stands out with rewarding features and provides unmatched experiences.

Greentube USA confirmed that the first lottery to benefit from the new iLottery game is the Washington DC Lottery. This will enable the operator to be the first one to deliver the Drop The Balls title to its customer base.

Describing the new innovative title, the game developer revealed that it represents a combination of bagatelle, pachinko and pinball. The uniquely designed game is developed especially to capture the attention of a wide range of audiences, allowing them to tap into thrilling experiences.

Although its debut was just announced, Drop The Balls is expected to become an instant hit within the iLottery vertical. The new title stands out with quality graphics, delivers realistic simulations and more importantly, provides engaging gameplay that is unlike any other iLottery game on the market.

According to Greentube, the new game grants the players an “opportunity to drop balls onto a playfield filled with obstacles and multiplier catchers, adding value to the balls as they drop.” A variety of different targets can boost the potential payouts with bonuses. Moreover, players that catch a bonus ball secure free balls for a special bonus round that grants a chance for even bigger prizes.

The Developer Is Delighted to Launch the New Game

Ben Sutherland, Greentube USA’s CEO, spoke about the realistic physics simulations that the new game delivers and acknowledged their importance toward customer experience. He predicted that the Drop The Balls title game will be enjoyed by seasoned lottery fans and newcomers. Finally, Sutherland said that Greentube USA is delighted to launch the game for the Washington DC Lottery.

“The magic at the heart of this game is a physics simulation that makes all the action in the game look and feel realistic. Drop The Balls is a game that lottery players of all ages will enjoy, and we are excited to be launching it with the Washington DC Lottery.“

Ben Sutherland, CEO at Greentube USA

To propel its growth in the US market, Greentube USA continues to collaborate with EQL’s RGS aggregation platform. The company anticipates that the recent launch will be the first out of many, allowing it to deliver new, thrilling, innovative and engaging games for the regulated gambling market across the US, as well as Latin America and Europe.

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Interest in PointsBet’s US division continues to mount as multiple parties expressed interest in acquiring the gaming entertainment company’s regional assets. DraftKings’ recent proposal is substantially higher than the competing offer by Fanatics, increasing its appeal to shareholders. A successful acquisition would bolster DraftKings’ position in the rapidly expanding US sports betting market.

The New Proposition Represents a Last-Minute Upset

Australian-based sports betting operator PointsBet entered the US market in 2018 and has experienced significant growth and success. However, the company is facing substantial financial pressures. Despite rising revenues, plummeting EBITDA and an unexpected cash outflow hurt the operator’s long-term profitability, motivating the decision to sell its US-facing arm.

Several companies have already expressed interest in acquiring PointsBet USA. In May, global digital sports platform Fanatics offered $150 million. The deal seemed all but certain, as the two companies released a joint statement claiming the agreement would soon become official. However, the most recent updates cast doubts on these assertions as DraftKings leaped in at the last moment with a competing offer.

DraftKings clearly intends to snatch away the desirable US business, offering $195 million for PointsBet USA’s assets. The proposal threatens to end the already-agreed Fanatics deal, significantly impacting the other operator’s plans. PointsBet’s board of directors announced they would evaluate the new offer, noting that timely execution and regulatory approval remained vital factors.

An Additional $45 Million Are Difficult to Refuse

The proposed acquisition holds several strategic benefits for both companies. DraftKings will significantly expand its market presence and enhance its technological capabilities, potentially offering customers a broader range of betting options and improved features. The deal will also give the operator access to PointsBet’s established customer base, giving it an edge over other high-profile players in an increasingly competitive industry.

All other things being equal, PointsBet seems to have little reason not to go with the more lucrative deal. The extra funds will contribute to the company’s cash reserves, allowing it to focus on its core operations and growth strategies in other markets, like Australia. Divesting its US division should also reduce expenses, contributing to a more efficient and streamlined business.

Although DraftKings’ acquisition proposal came out of the blue, it presents PointsBet with a significant dilemma. The company can either abide by its previous agreement with Fanatics and settle for the lower sum or go with DraftKings and risk alienating the other company. Given shareholder returns usually take priority in such matters, gravitating toward the more lucrative offer is a distinct possibility.

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Fanatics Sportsbook, the sports betting arm of the popular sports merchandise brand, is reportedly in talks to acquire the US business of the Australian sportsbook operator PointsBet.

Sources Claim Negotiations Are Ongoing

Fanatics is in advanced negotiations to acquire the US assets and operation of troubled sportsbook operator PointsBet, including its innovative “PointsBetting” apparatus, Sports Handle reported today.

According to two separate unnamed high-level industry sources of the media, there is a high chance that a deal could be announced early next week, while a third source said that it would be surprising if there is not “quite a bit of paper” around the deal by then.

The possible acquisition of PointsBet will represent a major step for Fanatics in achieving its objective to gain market access in 12 US jurisdictions with legalized sports betting by the 2023 NFL season as part of a major plan to eventually become present in every major state with legal sports wagering.

With market access in 14 states, among which major sports wagering jurisdictions New York, Illinois, New Jersey, Michigan and Pennsylvania, and an in-house tech stack, PointsBet is viewed as a possible acquisition target by Fanatics and rumors of a possible deal for PointsBet’s US business initially surfaced in 2021.

Feeling the Heat from Competitors

Problems for PoinstBet USA began surfacing in February when the operator withdrew from launching its dedicated app in Massachusetts due to the intense competition in the US online sports wagering space dominated by DraftKings, FanDuel and BetMGM.

In April, PointsBet hired a prominent financial advisory services firm to seek a buyer for its US business, stirring rumors that it is seeking a way out of the US, and later in the month, the operator officially stated its intent to divest its US and North American business.

PointsBet also suffered from industry setbacks and had to terminate betting partnerships with the University of Maryland and the University of Colorado, following the latest update of AGA’s Responsible Marketing Gaming Code for Sports Wagering.

The operator also became embroiled in a crypto phishing scam and had to temporarily halt its email communications system after it was breached by a third-party provider which sent emails involving an unsolicited crypto offer.

Fanatics Sportsbook became operational in its second and third US jurisdiction on May 1, after launching its mobile app in Tennessee and Ohio. Until then, the brand was present with only one retail location at FedExField in Maryland, where it launched in January.

Fanatics Sportsbook is also eyeing a June launch of its mobile app in Massachusetts, where it received its online sports betting license via Plainridge Park Casino.

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