Sumsub, a full-cycle verification platform, has announced the launch of the first integrated solution for user verification, anti-fraud and compliance in gaming. The brand-new Full-Cycle Verification and Player Risk Profiling tool allows platforms and operators to seamlessly cover the whole player lifecycle and optimize revenue in a safe and compliant fashion.

Sumsub is notably the first provider to provide a holistic verification solution that covers all aspects of player onboarding, fraud prevention and compliance.

According to Sumsub, its new solution is based on four core pillars of verification. First of all, the new tool ensures fast and secure Player Onboarding that is compliant with over 220 jurisdictions across the world. The solution leverages KYC/AML, age verification and proof of address to onboard new customers in under 30 seconds. The company’s Non-Doc Verification functionality allows users in certain countries to only enter their ID number without needing to scan any documents.

The second pillar is Fraud Prevention, highlighting Sumsub’s commitment to preventing account-related fraud, bonus abuse and affiliate fraud. This helps operators mitigate fraud-related losses.

Sumsub also leverages a Player Risk Profiling and Analytics module to help operators identify at-risk players and intervene. Customizable options allow companies to fit the solution to their needs.

Finally, Sumsub’s solution leverages a first-to-the-market Responsible Gaming solution that is based on the company’s Transaction Monitoring system and experience in the compliance sector. Thanks to that, gambling companies can prevent regulatory violations and avoid trouble.

Sumbsub’s co-founder and chief innovation officer, Jacob Sever, commented on the new launch. He said that gaming operators are often overwhelmed by multiple solutions they need to cover their players’ lifecycles. In addition, the solutions available to them rarely correspond to their specific needs and are not tailored to the user profile of gamblers.

As a result, many gambling companies are forced to develop in-house solutions. However, Sumsub will change that, providing companies with an unprecedented full-cycle verification platform for gaming companies.  

Player Risk Profiling and Analytics module is incorporated into the solution, further reinforcing our support for gaming operators’ and platforms’ needs in reducing risk. Previously, we launched our automated Responsible Gaming solution to help gaming companies stay fully compliant with RG regulations.

Jacob Sever, co-founder & CIO, Sumsub

Sumbsub’s new solution leverages the company’s experience in the sector and its previously released solutions. As mentioned by Sever, the company released its Responsible Gaming solution earlier this year, just in time for Responsible Gaming Education month.

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mkodo limited, the renowned business-to-business supplier of mobile and front-end technology catering to the growing online gaming and betting sector, announced a new geolocation technology deal. On Thursday, the company confirmed it joined forces with the fast-growing iGaming operator, Rhino Entertainment, agreeing to power its operations in Ontario, Canada.

Under the terms of the new deal, mkodo agreed to grant the operator access to GeoLocs, its leading geolocation verification service. Thanks to the new partnership, Rhino will leverage the new solution, powering its offering for customers in Ontario on CasinoDays.com.

Per the new agreement, the iGaming operator will boost its verification capabilities, offering its clients a seamless experience. Besides improving verification, GeoLocs helps strengthen safety and security, enabling operators to fight against fraud attempts as well.

Stuart Godfree, mkodo’s managing director, revealed that the company is excited to join forces with another fast-growing online gambling operator for the market in Ontario. He spoke about Rhino’s growing position within the regulated gambling sector, outlining that mkodo is “excited to support its journey in the province and expansion throughout the rest of North America.”

“We’re proud to support another fantastic operator as it establishes itself in Ontario’s iGaming market, providing Rhino Entertainment’s players with a seamless UX when verifying their location.“

Stuart Godfree, managing director at mkodo

The Geolocation Solution Strengthens the Operator’s Offering

Ross Parkhill, Rhino’s CEO, shared the excitement of mkodo’s boss. According to him, the new collaboration enables the company to elevate the experiences for its growing customer base in Ontario, strengthening its geolocation verification capabilities at the same time. Parkhill predicted that the partnership will deliver seamless and secure experiences for online players in Ontario. “We’re excited to offer our players the best UX, in terms of location verification, in Ontario,” he explained in conclusion.

“By partnering with GeoLocs and its geolocation verification service to elevate our offering in Ontario, we are confident that we will offer our players in the province a seamless and secure experience, while also meeting the regulatory demands of the province.“

Ross Parkhill, CEO at Rhino Entertainment

Leveraging GeoLocs, Rhino enables its customers to seamlessly verify their location without the need to download a companion app. This applies to customers who access the operator’s services via mobile and desktop devices.

The innovative technology requires the users to only give permission to casinodays.com to verify their location. Undoubtedly, GeoLocs will strengthen the iGaming operator’s offering after going live for players in Ontario earlier this year.

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The 2019-founded Austrian Players’ Aid Association, also known as the Spielerhilfe Association, has recently slammed Austrian Lotteries for allegedly allowing underaged players to buy instant win products.

No Age Controls in Place 

According to the association aimed at advocating for better player protection in the country while offering media education and advice, 55% of all children who were used in their testing purchases had no problem buying the respective products, in spite of being aged between 12 and 14. 

The Spielerhilfe, therefore, slammed Austrian Lotteries for failing to perform the necessary age verification procedures during the purchases. 

Starting July 10, 2023, Austrian Lotteries has imposed an age limit of 18, abolishing the previous age limit of 16 for purchasing lottery tickets and other products. 

In the past years, the legal age of gambling has represented a controversial topic in many parts of the world. In March 2022, some of Michigan’s casino properties decided to lower their gambling age to 18 from 21. 

Spielerhilfe Carried 175 Test Purchases in Three Federal States 

Austrian Lotteries, which features Allwyn-owned Casinos Austria as the major shareholder, has allegedly sold the instant win products to minors in the federal states of Salzburg, Upper Austria, and Lower Austria where Spielerhilfe carried 175 test purchases throughout the current year. 

The children part of the testing were sent to buy scratch cards and other lottery products sold by Austrian Lotteries’ retail outlets. The action was used as a means of verifying their compliance with the regulations in the industry.

Spielerhilfe’s chairman and spokesperson, Christoph Holubar, commented that Austrian Lotteries “apparently has big problems controlling its sales partners”. He added that the protection of minors was yet to be guaranteed, since in over 50% of all purchases initiated by children, they were given the green light to buy the products. 

Holubar also mentioned the example of the Salzburg branch of Austrian Lotteries whose retail outlets served clients over the age of 16, in spite of the existence of the 2019 Salzburg Youth Act which banned individuals under the age of 18 from taking part in games of chance. 

The chairman commented that the lotteries’ actions ignored the federal state’s “legal situation.” He further explained that the company “apparently risked that its contractual partners would continually violate applicable laws” while committing administrative offenses.

So far, Spielerhilfe has referred 34 violations of responsible gaming regulations to the authorities in Salzburg.

At the start of September, Premier Lotteries Ireland was fined $160,000 for breaching its licensing conditions regarding self-exclusion. At the time, Carol Boate, the chief of the Irish lottery regulator that imposed the fine, also emphasized the need for robust measures that would eradicate underage gambling and lower the risk of problem gambling.

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German sports betting and casino gaming operator Tipico has formed a new partnership with SONIO, an expert in identity orchestration. Under the agreement, the latter company will provide the operator with reliable customer verification technology. 

The verification solutions offered by SONIO will help the sportsbook simplify the ID verification process when onboarding new customers. At the same time, the verification will help the German operator remain compliant with the regulations in the markets where it operates.

Under the deal, Tipico will secure access to passport identification and PEP checks, among other SONIO-powered solutions. All checks are compiled into a single solution, optimizing the registration process for Tipico customers.

SONIO is a trusted provider of KYC solutions, saving precious time to operators frontend and backend developers. Its Identity Orchestration Platform takes only an hour to set up, providing companies with unparalleled ease of integration.

SONIO already supplies solutions to a number of high-profile companies in the gambling sector, including the Gauselmann Group, BetShop and Aspire Global, among others.

SONIO Is Looking Forward to Supporting Tipico

SONIO’s chief business officer, Dieter Kindl, commented on the agreement, expressing his team’s delight about joining forces with Tipico. Kindl praised the betting company as a leader in Germany’s gambling market and added that the deal is in line with SONIO’s ambition to expand globally.

Speaking of his company’s solutions, Kindl said that his team has put in a lot of effort in the development of solutions that offer optimal experiences to its partners’ users. The positive feedback from SONIO’s clients attests to the efficacy of the provider’s solutions, Kindl pointed out.

Tipico Group’s chief executive officer, Joachim Baca, also commented on the agreement. In an official statement, he praised SONIO for improving the ID verification process for Tipico consumers. According to Baca, this integration is in line with his company’s efforts to improve the customer experience. 

With SonioID, we have significantly simplified the ID verification process for our customers. At the same time, this is an important step in our efforts to continuously improve the user experience. We are always guided by the highest standards, and we are convinced of this at our partner SonioID.

Joachim Baca, CEO, Tipico Group

In other news, Tipico recently launched a Bet Against Your Rival campaign that would allow NFL fans from several states to place wagers against each other, capitalizing on the rivalry between certain fan groups.

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