The leading iGaming operator, originating from Finland, Winlandia, continues to expand its European presence. After debuting in Sweden recently, the brand confirmed its entry into the regulated gambling market in the United Kingdom. Announced Tuesday, the launch sees Winlandia deliver its thrilling games and outstanding customer support to clients in the country.

Powered by SkillOnNet, the online casino brand stands out from the competition by offering an extensive range of online games. Currently, Winlandia’s portfolio surpasses 5,700 casino titles. Such games include fan-favorite and popular live dealer and table games, along with video slots, classic slots, jackpot slots, scratch cards and other engaging titles.

Celebrating its UK entry, Winlandia introduced two thrilling welcome promotions. Customers in the UK can benefit from 21 no wager free spins or 100% up to £100 + 66 free spins. Similar to other iGaming operators, the platform supports a variety of payment methods, including Mastercard, Visa, as well as PayPal and ApplePay.

Moreover, clients of the operator will be able to benefit from additional bonuses, including free spins and cash, along with daily promotions and tournaments, elevating the excitement and thrill even further. The brand also offers a VIP club that awards players with different perks depending on their level.

An Important Step in the Brand’s Expansion

Christoffer Grönlund, Winlandia’s head of acquisitions and public relations, was delighted to see the brand expand into the gambling market in the UK. He praised the supreme experiences the brand brings and highlighted its distinctly Nordic feel. According to Grönlund, Winlandia will be able to leverage its status as the latest UK casino, predicting that this temporary status would positively impact customer acquisition.

“It is not every day a new casino launches in the UK so for a period of time we will of course have a strong USP as the newest casino in the UK. That is a huge magnet for customer acquisition.“

Christoffer Grönlund, head of acquisitions and public relations at Winlandia

He spoke about the thrilling welcome offers players in the UK can access and confirmed that Winlandia is renowned for its supreme customer support and a wide range of games. Finally, Grönlund said that the brand is looking forward to engaging with customers in the UK and delivering exceptional experiences.

The expansion of Winlandia to the UK comes after back in August, the operator has gone through a rebranding. Formerly known as Finlandia Casino, Winlandia confirmed the rebranding in an effort to grow beyond the market in Finland and expand its presence across the globe. Upon confirming the rebranding, the company said that it plans to launch its services in Sweden, the UK, Norway and Denmark. Given the recent launches in the UK and Sweden, the brand continues to follow this ambitious growth plan.

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Finlandia Casino, the online casino brand that has become very popular on the Finnish market for the past ten years, has announced its rebranding to “Winlandia” as the company seeks to expand on multiple European markets.

Taking Europe by Storm

Finlandia Casino is regarded as one of the most respected brands on the Finnish online gaming market thanks to its impressive portfolio of slot games, table games and live casino titles, along with numerous payment options and enticing promotions and bonuses.

These strengths eventually attracted even players from other markets and that is why the company decided to change its brand to a more internationally-appealing one as it looks to expand into Europe.

Following the rebrand to “Winlandia”, the online casino has entered the Swedish market while three other major markets are lined up: Denmark, Norway and the United Kingdom. The online casino states that it wants to stand out from other brands by offering a tailored player experience, delivered with a Nordic twist.

Winlandia has a wide range of games in its offering, with its portfolio surpassing 5,500 titles from all the big developers in the world. However, the online casino also includes games from smaller providers which offer fresh and innovative titles.

The operator also announced that it intends to be among the first to apply for a license once Finland finally decides to dissolve the gambling monopoly and allow private operators to compete on the market in the coming years. Moreover, Winlandia announced that it intends to reach other continents as it will attempt to expand into Canada and New Zealand as well.

Hugely Passionate About Online Casino

Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, was the one that announced the expansion plans, confirming that the online casino brand is looking to expand further into Europe and beyond.

“The team behind Winlandia is hugely passionate about online casino and delivering the absolute best experience to our players,” Christoffer Grönlund added, underlining that the company has a “very experienced” team with over 15 years of work in the iGaming industry.

“We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer,” the Winlandia executive concluded.

Source: “Finlandia Casino Rebrands to Winlandia and Goes Global“, BusinessWire. August 31, 2023.

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After a decade of captivating Finnish players under the name Finlandia Casino, the renowned online casino has undergone a major rebranding initiative and emerged as Winlandia. 

Winlandia’s Vision: Expanding Across Europe with Personalized Gaming

What originally began as a dedicated online casino platform for Finnish players has now evolved into a broader vision. Winlandia is poised to launch its engaging gaming experience in prominent European markets, including the UK, Sweden, Denmark, and Norway, following its successful debut in Sweden.

Winlandia aims to distinguish itself from competitors by curating a personalized player journey across games, payment methods, promotional offerings, and customer support in each targeted market. 

The rebranding decision was prompted not only by a desire for international expansion but also in anticipation of the upcoming dissolution of the gambling monopoly in Finland. This shift will pave the way for licensed operators to enter the market, driving Winlandia’s aspiration to be among the first to secure a license within the nation.

Finnish gambling giant Veikkaus embraced the shift to a licensing model in its latest financial report. With revenue reaching €519.3 million ($564.3 million) in H1 2023, Veikkaus is backing a transition from its gambling monopoly to a licensing system. This aligns with Finland’s goal to replace the monopoly by 2026, allowing private companies to apply for licenses to offer sports betting and online casino services, aiming to enhance player protection and revenue channeling.

Winlandia Strives for Data-Led Excellence and Worldwide Reach

Christoffer Grönlund, the head of acquisitions & PR at Winlandia, stated:

We believe the only way to truly stand out is to excel across all areas and let data lead the way, from brand to bonuses, games to payments and of course customer service. Localization, personalization and conversion rate optimization are also a must for each market.

Christoffer Grönlund, head of acquisitions & PR, Winlandia

Grönlund added: “We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer.“

Grönlund further underlined the expertise of the Winlandia team, boasting over 15 years of experience in the iGaming industry. Their seasoned approach, combined with a deep understanding of market dynamics, positions Winlandia to offer an exceptional gaming adventure to players worldwide.

Beyond Finland and Europe, Winlandia has its sights set on becoming a truly global operator. As it moves into the second phase of its expansion strategy, the operator plans to extend its services to the promising territories of Canada and New Zealand, catering to an even more diverse audience.

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