WynnBET, the online gambling venture of Wynn Resorts, seems to be preparing to exit Massachusetts’ gambling market, a recent announcement by the Massachusetts Gaming Commission (MGC) suggests.

As the MGC prepares for tomorrow’s meeting, the authority published its agenda for the event. The second entry under the Legal and Sports Wagering Division section reads that the regulator will discuss betr and WynnBET’s requests to exit the market.

As outlined in the document:

WynnBET Notice of Intent to Cease Operations pursuant to 205 CMR 258, including Request for Approval of Cessation Plan and Request for Waiver from 205 CMR 258.01(1).

MGC agenda excerpt

The news caused further concerns about WynnBET’s future among industry experts who fear that the app is failing to replicate the success of its parent company’s retail business. In 2023, Wynn Resorts announced that it would focus its online operations on states in which it already has a retail presence. However, considering that Massachusetts is one of its strongest retail states, this may mean trouble for its online brand.

WynnBET was already struggling to remain sustainable in multiple states and, in August, decided to exit a whopping eight states.

WynnBET’s downfall may be attributable to its parent company’s refusal to actively compete with other players in the market where it operates, which prevented it from gaining a significant market share.
If Wynn Resorts secures one of the downstate New York casino permits, there is a chance WynnBET might just be able to thrive. However, experts predict that the brand may be set to exit Michigan next since it already confirmed that it is reviewing its operations in New York and Michigan.

Betr Is Also Preparing to Leave

In the meantime, betr, the Miami-based newcomer to the US sports betting market, just announced its decision to exit the Massachusetts sports betting market by the end of the year. Co-founded by Joey Levy and Jake Paul, the micro-betting specialist struggled to gain traction in The Bay State.

Betr’s failure to capture the Massachusetts audiences also raised questions about the viability of the micro-betting model. While betr is optimistic about other jurisdictions, micro-betting has so far proven suboptimal in challenging established betting brands, such as DraftKings.

In other news, the Massachusetts Gambling Commission recently published the industry results for December, highlighting robust metrics.

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The global gaming and hospitality leader, Wynn Resorts, announced that its leading online casino and sports betting application, WynnBET, continues its expansion into the United States. On Thursday, the company confirmed that WynnBET has gone live with sports betting and online casino in West Virginia, delivering unique experiences for eligible customers in the state.

Thanks to the new launch, West Virginia customers can access the WynnBET app via Google Play and the Android store. Additionally, users can also register their accounts on www.wynnbet.com. The latest launch brings WynnBET’s wide range of online casino games for customers in West Virginia. As a result, online players will be able to access leading slots, live dealer roulette and blackjack games, as well as other engaging content, including Keno, video poker and classic casino games.

Similar to other jurisdictions where WynnBET has gone live, new customers can benefit from a unique sign-up incentive. Customers in West Virginia that register for the first time can receive a deposit match of up to $1,000. Additionally, sports fans can also tap into a unique and engaging offer valid for new users.

Besides the incentives for new customers, all WynnBET online users in West Virginia will be able to benefit from Wynn Rewards, the company’s industry-leading rewards program. The loyalty program grants customers a chance to secure unique experiences at different Wynn Resorts’ venues and also tap into other benefits. According to Wynn, “Existing Wynn Rewards members will be able to connect their accounts to WynnBET upon completing registration.”

WynnBET Continues to Grow and Expand to New States

Ian Williams, Wynn Sports Interactive’s president, shared his excitement about the recent expansion of WynnBET. He thanked the West Virginia Lottery Commission for collaborating with the company during the licensing process. Finally, Williams pointed out: “We are thrilled to bring our first-class online casino and sportsbook to players in West Virginia, marking our second state launch this year and the third iCasino market to our growing portfolio.”

“We would like to thank the West Virginia Lottery Commission for working with us throughout our licensure process in the state,“

Ian Williams, president of Wynn Sports Interactive

The latest launch comes after only recently, Wynn Resorts confirmed that Craig Billings will remain in his role as chief executive officer (CEO) of the company through 2027. Earlier this month, Wynn said that Billings will retain his role as CEO through June 1, 2027.

Continuing its US-facing expansion, the entry in West Virginia marks the 11th state where WynnBET offers its sports betting services. Additionally, the recent launch complemented the growth of the company’s presence within the online gambling market. Previously, WynnBET has entered strategic US jurisdictions such as New Jersey and Michigan.

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