The leading software provider powering the gambling sector, Swintt, announced a new German-facing partnership by teaming up with ZEAL Network, the leading online provider of state-licensed lottery products in the country. Announced Monday, the new collaboration sees Swintt significantly expand the reach of its innovative and engaging games, by powering ZEAL Network’s operations.

Under the terms of the new content deal, ZEAL Network will be able to deliver a plethora of Swintt’s engaging games. The company agreed to supply its complete portfolio of slots, delivering unique and engaging experiences for German customers. As a result, ZEAL Network will deliver classic slot games, including state-of-the-art titles from Swintt’s Xtra series.

A collection of games from SwinttPremium are expected to become a major hit among players in Germany. Those games stand out with engaging gameplay mechanics and classic designs that replicate the experience of traditional land-based slots. Such games include the recent hit, Duolito Iceman, along with Cleopatras Pearls and Seven Seven Pots and Pearls, among other popular and engaging titles.

As noted, Swintt’s state-of-the-art games are expected to capture the attention of German players through ZEAL Network. The iGaming content provider agreed to deliver titles that bring innovative bonus mechanics, fused with thrilling gameplay and quality sounds and graphics that deliver elevated experiences.

Expected to debut soon on ZEAL Network, Swintt’s portfolio of games will include Cash Joker, the company’s first joker-themed game that delivers multipliers, free spins and cluster pays slots, granting a chance for significant payouts. Ultimately, the new deal is expected to provide a significant boost for ZEAL Network and at the same time, strengthen the presence of Swintt within the regulated market in Germany.

The Content Agreement Boosts ZEAL’s Brands Offering

Julian Tietz, ZEAL Instant Games’ managing director of games business, highlighted the growing popularity of online slots. He added that the company will be delighted to deliver Swintt’s extensive portfolio of games, powering the online operations of its brands, Tipp24 and LOTTO24. Finally, Tietz said that that the iGaming provider is renowned for the quality of its games and the thrilling experiences they deliver.

“While Swintt has been working in the German market for some time now, we’re always looking out for good opportunities to strengthen our presence by collaborating with quality online operators – and ZEAL Network certainly fit the bill in this respect.“

Lars Kollind, head of business development at Swintt

Lars Kollind, Swintt’s head of business development, acknowledged the importance of the German market for the company. At the same time, he praised the new opportunities created by the partnership with ZEAL Network. Kollind acknowledged the operator’s dedication within the Instant Games vertical. Finally, he said that Swintt will be excited to deliver new games to ZEAL’s growing customer base.

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Leading German iLottery provider ZEAL Network SE made another high-profile addition to its Management Board, appointing industry veteran Sebastian Bielski as CFO. Bielski’s substantial leadership experience and financial knowledge will be instrumental in the company’s expansion-minded strategy. His addition continues ZEAL’s significant efforts to attract leading talent and bolster its leadership core.

Bielski Has a Long History of Success

The new CFO’s arrival will significantly contribute to ZEAL Network’s commitment to delivering top-notch financial management, optimizing investor relations, and prioritizing Environmental, Social, and Governance (ESG) initiatives. Bielski succeeds Jonas Mattsson, who will soon depart the company after finishing his current mandate. The ZEAL board will ensure a smooth transition with minimal workflow disruptions.

Bielski’s prior experience includes high-profile leadership positions in companies like solar power developer Energiekonzepte Deutschland and loan comparison portal SMAVA. With over a decade of management and financial expertise, he is the perfect choice for the demanding CFO position. ZEAL CEO Helmut Becker lauded Bielski’s prior achievements, hoping the new addition would help advance the company’s strategic goals.

Sebastian’s… broad experience in building high-growth businesses make him a perfect fit for ZEAL.

Helmut Beckerm, ZEAL CEO 

As an experienced financial expert and leadership personality, Bielski will enrich the Management Board and collaborate with his peers to propel the company to new heights. The new CFO thanked the Board for their trust, noting that ZEAL was an extraordinary success story with significant growth potential. His strategic insight and ability to navigate complex financial landscapes will be valuable assets as ZEAL continues to evolve and innovate.

ZEAL Maintains Its Significant Momentum

Bielski’s appointment marks the latest in a series of high-profile leadership reshuffles at ZEAL. The company’s commitment to ESG initiatives has compelled it to fill its ranks with leading talent, reinforcing its dedication to responsible business practices and ethical governance. The growing industry focus on ESG considerations signals a significant paradigm shift, necessitating a robust, dynamic, and forward-looking leadership team.

Such new talent will be instrumental in sustaining ZEAL’s substantial momentum as it expands its business model and revenue base in its core jurisdictions. The company’s German operations recently benefited from a significant boost to its online game portfolio, creating new gaming experiences and reaping the benefits of its prior investments. 

As ZEAL Network prepares for a new growth phase, Sebastian Bielski’s expertise and leadership will be pivotal in steering the company toward further success and innovation. Its skilled and motivated Board can ensure continued profitability while elevating the company’s financial management, investor relations, and ESG initiatives.

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ZEAL Network, an international Hamburg-headquartered gambling group, has reinforced its team with the addition of a vice president of new business. The one up to the task is Stefan Harder, an e-commerce heavyweight with over two decades of experience.

A Hamburg native, Harder joined ZEAL last month, reporting directly to Helmut Becket, ZEAL’s chief executive officer. In his new position, the hire is tasked with expanding the group and developing its proprietary charity lottery Deutsche Traumhauslotterie.

Harder boasts over 20 years of experience as an e-commerce specialist and entrepreneur. Prior to joining ZEAL, he had a short stint as the interim chief commercial officer of the heycar group. Before that, he worked as an independent e-commerce consultant, following a short tenure as the interim chief growth officer of Rebike Mobility.

Harder spent much of his career at Jollydays, an adventure gift company. He was one of its co-founders and served as its chief executive officer for around 17 years.

Harder is not the sole recent change to ZEAL’s team. In February, the company replaced Marc Peters with Kenneth Chan. In October 2022, the gambling group also welcomed Rodja Schmitz-Hübsch as its vice president of marketing, tasking him with optimizing customer engagement.

Harder Will Leverage His Know-How to Grow the Deutsche Traumhauslotterie

Stefan Harder expressed his excitement about joining ZEAL, saying that he is looking forward to growing Deutsche Traumhauslotterie. He hopes to establish the charity lottery as a major player in the German lottery market.

Harder said that he is very passionate about building and growing brands. He added that he sees a lot of potential in ZEAL’s charity lottery and praised the growth it has experienced since its creation. The appointee concluded that he will join forces with the ZEAL team to maintain this momentum.

ZEAL’s chief executive officer, Helmut Becker, welcomed the VP of new business on board, praising his experience in brand creation and e-commerce. Becker lauded Harder as a proven industry expert and a skilled entrepreneur.

According to ZEAL’s CEO, the Deutsche Traumhauslotterie needs talented people such as Harder to continue to grow and expand its market share. Becker concluded that Harder has infallible intuition and know-how that made him the perfect candidate for the VP position.

ZEAL is also the holding behind the popular LOTTO24 brand. In June, the company launched iGaming in Germany through LOTTO24 and Tipp24.

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Online lottery broker Zeal Network SE announced today that its operation in Germany has expanded into iGaming following the launch of online games on the company’s websites.

Expanding Business Model, Revenue Base

The introduction of online games on the LOTTO24 and Tipp24 websites operated by ZEAL’s subsidiary, LOTTO24 AG, offers the German-based provider of lottery games an opportunity to expand its business model beyond a brokerage of lottery tickets and increase its revenue base. ZEAL acquired LOTTO24 AG in 2019.

Helmut Becker, chief executive officer of ZEAL, commented on the entry of the new market segment, pointing out that the German license that was acquired recently by ZEAL provides the business with an opportunity “to create entirely new gaming experiences” and reap the benefits of its investments in the business.

“ZEAL’s clear focus remains online lottery brokerage,” Becker said, explaining that the new launch into the iGaming segment gives the business “another product area that should quickly gain weight.”

ZEAL obtained a license to operate online games from the new federal gaming regulator in Germany, the Joint Authority of the Federal States (GGL), in April, and following its launch now, online players can benefit from the company’s international experience with online games and proven security standards.

Third-Party Games Provider

For a while, ZEAL’s portfolio of online games has been available via another of its subsidiaries, ZEAL Instant Games, to third parties such as LOTTO Hessen in Germany and Park Avenue Gaming in the US, and ZEAL is now planning to continue building its portfolio by reaching 200 games by the end of the year.

Besides seeing its attractive range of games helping the legal gaming market to channel German customers, ZEAL sees itself as a pioneer in player protection and addiction prevention, harnessing the power of some of the latest achievements in technology and artificial intelligence (AI).

“We are aware of the risk for players of addiction,” commented ZEAL Instant Games’ managing director, Julian Tietz, outlining that the company’s objective is “to offer the highest standard of legal and safe gambling and nothing else; whether in lotteries or online games.”

To achieve this goal, ZEAL goes “beyond regulatory requirements in online games [to] work with innovative AI applications, among other things, to maximize security” for its players, Tietz explained.

Founded in 1999 in Germany under the name Tipp24, ZEAL began operations as a national lottery broker. In 2014, the company changed its name to Zeal Network SE.

Currently, ZEAL’s products include LOTTO 6aus49, Spiel 77, Super 6, Eurojackpot, GlücksSpirale, lottery clubs, Keno, the Deutsche Fernsehlotterie, Scratch Games, the Deutsche Traumhauslotterie and freiheit+.

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Zeal Ventures, one of the biggest investors in the lottery space, has provided the British studio startup Circl Gaming with an investment. While the size of the investment wasn’t disclosed by the two companies, it marks the start of a friendly partnership between the two parties.

As announced, Zeal Ventures will leverage its market experience to provide its new ally with counsel on all the important aspects of the gaming markets. The investor will tip Circl Gaming on regulatory matters, business strategy, marketing and optimization.

Zeal trusts Circl Gaming’s vision for a social betting experience, as attested by Dirk Reiche, Zeal Ventures’ investment director, who lauded Circl as a true visionary. Reiche noted that the gaming industry is now moving faster than ever and has produced a number of innovators like Circl.

According to the director, it is important to nurture such companies and augment the gaming market. Because of that, he is looking forward to working with Circl and advising the company on how to improve and diversify the gaming and entertainment space.

Circl Is Happy to Have Zeal’s Backing

Circl Gaming’s chief technology officer, Mark Quinn, also commented on the partnership with Zeal Ventures, calling it “a huge step forward” toward his team’s ambition to become an international company.

Quinn emphasized that the founders of Circl are thrilled to join forces with Zeal, a company that has extensive experience in the lottery and gaming sectors. The CTO added that this expertise would be invaluable to his team as Circl continues to roll out new products.

The support they will bring is not just financial, it will help with every pillar of our business.

Mark Quinn, CTO, Circl Gaming

Circl develops socially-charged gaming experiences. According to its description, it offers a live-action sports game, for its customers and their mates. It allows English Premier League aficionados to test their predictive ability while challenging their friends.

Circl players can give predict the outcomes of micro-events during Premier League games. The best Circl players can win exciting cash prizes and prove that they are the most knowledgeable soccer fans to their friends.

At first, Circl was a game meant to be enjoyed by small circles of friends (thus its name). However, now Circl offers exciting multiplayer experiences where people can play against other sports fans in the United Kingdom.

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