Supplier of online casino content Pragmatic Play announced it has signed a new agreement with Win Prêmios to provide content across multiple gaming verticals and elevate its profile in Brazil.
Product Offering Key in Contested Markets
The multi-vertical content package deal with Win Prêmios will see the integration of Pragmatic Play’s Slots, Live Casino and Virtual Sports onto the operator’s platform, significantly boosting its product offering in the Brazilian market.
“Having Pragmatic Play’s range of incredible games at our disposal is hugely important for us to maintain our competitive edge in a keenly contested market,” commented a representative of Win Prêmios, outlining that the content provided by Pragmatic Play will play a crucial role for the operator in retaining its player base, as well as attract new customers.
The content package offered to Win Prêmios will feature recently released slot titles Mammoth Gold Megaways and Wild Wild Bananas, as well as already popular award-winning games such as Sugar Rush and Gates of Olympus, and will be complemented by a collection of Live Casino titles among which staples Sweet Bonanza CandyLand and casino classics like Roulette and Blackjack.
On behalf of Pragmatic Play, the company’s vice president of Latin American Operations, Victor Arias, spoke of the excitement to partner with “another leading brand” like Win Prêmios, hailing Pragmatic Play’s content as the key to the new partnership.
The strength of our multi-vertical offering has been key in almost all of our recent commercial agreements and this one continues that positive trend.
Victor Arias, VP of LATAM operations, Pragmatic Play
Expanding in Brazil and Latin America
The partnership will also see Virtual Sports products such as Force 1 and Horse and Greyhound Racing made available to Win Prêmios sports betting fans, attracting them with detailed 3D renderings of the action from a range of sports paired with a wide variety of betting markets.
The agreement with Win Prêmios will further expand Pragmatic Play’s presence in the Brazilian market, after previous launches with Jacare.bet, BetBastet and Aposta Ganha and affirm Brazil as a key market for the company in Latin America.
In January, Pragmatic Play launched its content with BetBastet, providing the operator with gaming content from its Slot, Virtual Sports and Live Casino game categories. Later in the month, Pragmatic Play teamed with another Brazilian operator, Jakare.bet, to continue its Brazilian push started with the launch with Aposta Ganha in December last year.
Outside of Brazil, Pragmatic Play introduced its content with Peruvian operator Pentagol and boosted its presence in Venezuela with local iGaming operator Liderendeportes.bet to continue to consolidate its presence in Latin American markets.