Leading gaming testing and certification company BMM Testlabs announced a new high-profile appointment as Mike Van Ermen becomes VP of Business Development at its Las Vegas headquarters. He will utilize his extensive experience and deep gaming industry knowledge to bolster North American growth and generate enduring success.
The New VP Boasts In-Depth Industry Knowledge
Van Ermen’s substantial strategic business development, sales, and management experience with prominent gaming organizations gives him a unique outlook on the gambling industry, helping him make informed strategic decisions. His process-driven approach and insistence on hands-on involvement make him the perfect choice for such a demanding position.
The new VP held leadership roles in high-profile venues like Golden Gate Hotel & Casino Las Vegas, sportsbooks like Circa Sports, and leading suppliers like FSB Technology. BMM Testlabs North America executive VP Travis Foley noted that Ermen’s extensive portfolio gave him invaluable insight into the most recent industry trends, perfectly aligning with the company’s expansion ambitions.
(Mike’s) extensive leadership experience… in the sportsbook, igaming, hospitality, and technology fields… will generate great success for our North American business development team.
Travis Foley, BMM Testlabs North America executive VP
In his new role, Van Ermen will focus on driving business growth initiatives at BMM Testlabs. His primary focus will be identifying expansion opportunities, cultivating strategic partnerships, and growing the company’s client base. By leveraging his knowledge and passion for the industry, the new VP aims to enhance the company’s position as a trusted and innovative gaming testing and certification service provider.
BMM Testlabs Strengthens Its Leadership
Van Ermen’s appointment is the latest in a series of high-level reshuffles at BMM Testlabs. The company invested significant efforts in attracting top talent, bolstering its management team to answer evolving market challenges. 2023 saw BMM Testlabs make changes to its SVP roster for the Australia and EURSAM regions, ensuring all its global teams have access to outstanding leadership.
With the rapid advancement of technology and the evolving regulatory landscape, there is an increasing demand for comprehensive testing and certification services. Van Ermen’s experience and industry insights in the US market will be instrumental in identifying new growth verticals. The new VP was excited about the opportunity, promising to give the new position his all.
I am committed to contributing my sportsbook operator and vendor knowledge toward new ventures and providing elevated service levels to our partners at BMM.
Mike Van Ermen, BMM Testlabs VP of Business Development
As BMM Testlabs continues to expand its services and explore new opportunities, Van Ermen’s expertise will be invaluable in shaping the company’s growth strategy and identifying emerging trends and technologies. His leadership will enable BMM Testlabs to continue to meet the evolving needs of its clients and stay ahead in an increasingly competitive landscape.