Bragg Gaming, one of the leading content-driven iGaming technology providers in the industry, decided to strengthen its position in the U.S. market. The company partnered up with the famous FanDuel in two states, Michigan and Connecticut.
North American expansion
This deal means the players from Michigan and Connecticut will be able to enjoy some of the most popular Bragg games, produced in the company’s studios Atomic Slot Lab, Indigo Magic, and Spin Games. Besides the original Bragg titles, the players will get access to the most popular titles created by third-party developers throughout the Powered by Bragg program.
Two renowned companies already have a history when it comes to collaboration on the North American continent. They already joined the forces in Ontario and New Jersey, allowing the players to enjoy Bragg’s impressive Spin Games portfolio.
Yaniv Sherman, the CEO of Bragg Gaming, said: “We are focused on increasing our North American presence by providing leading iGaming operators with our newest engaging games, which we expect will help deliver consistent, long-term growth. As such, the rollout of our new proprietary and third-party exclusive games and technology with FanDuel in Michigan and Connecticut is a significant proof point of the success of our new U.S. content roadmap.”
He added that Bragg’s team is very excited about the expansion of the already successful partnership. This new launch will allow Bragg to make its content available to a wide range of FanDuel fans and customers, and, on the other hand, FanDuel will be able to offer its customers premium content which will also help the company increase player engagement and retention.
Increased popularity
The North American expansion benefits the value of Bragg’s shares as well. Reportedly, an increase of 2.92% is recorded in the shares of Bragg Gaming Group Inc. It is CAD$7.06 per share in Toronto, according to the latest information.
Bragg Gaming is famous for its content for both online and land-based casinos all over the world. The company offers its services to various online and omnichannel casinos, as well as sportsbooks and lottery brands. The company’s impressive partners network includes the names such as BetMGM, Bally’s, Caesars, Entain, LeoVegas, and many more renowned companies from the industry.
On the other hand, FanDuel’s portfolio consists of various sportsbooks, fantasy sports games, as well as a wide range of table games and slots. Currently, this company is an ultimate leader when it comes to the U.S. market.
Source: “Bragg Gaming Goes Live With Fanduel In Michigan And Connecticut”, Gaming Inteligence. August 1, 2023