BetMGM, MGM Resorts International’s flagship online gambling brand, is finally making a foray into the lucrative UK market. The iGaming powerhouse has decided to announce its presence in the UK by inking a major sponsorship agreement with Newcastle United FC, a major soccer team.
Under the agreement, BetMGM will serve as the official club partner for the 2023/24 season. As a result, the operator’s brand will feature at St. James’ Park, the team’s home stadium.
BetMGM is a company that is firmly committed to maintaining high standards, as demonstrated by its multiple agreements with major teams and celebrities. The company currently offers one of the largest jackpots in the United Kingdom, currently at £15.4 million (approximately $18.7 million).
Kambi Group recently supported BetMGM’s launch in the UK by providing the brand with cutting-edge sports betting technology including the award-winning Bet Builder solution and AI-powered algorithmic trading functionalities.
BetMGM Is Proud to Be Newcastle United’s Partner
Peter Silverstone, Newcastle United’s chief commercial officer, expressed his team’s delight to have BetMGM as an official partner of the club. He said that the gambling operator already has a significant presence in the city of Newcastle since the company’s UK office is based there. As a result, BetMGM is familiar with the region, Newcastle United and the club’s fanbase, Silverstone pointed out.
We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.
Peter Silverstone, CCO, Newcastle United
Sam Behar, BetMGM’s UK director, also commented on the matter, praising Newcastle United’s “re-entry into the world’s elite.” Behar congratulated the team, praising its successes as a “golden moment” for the club and its passionate fans.
Behar added that BetMGM is proud to be Newcastle United’s official club partner for the upcoming soccer season and is looking forward to working with the team.
With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.
Sam Behar, UK director, BetMGM
BetMGM recently enhanced its sportsbook ahead of the upcoming National Football League season. Sports bettors will now have more opportunities to interact with games and win exciting prizes.
In other news, BetMGM just opened a new sportsbook in Cincinnati. The BetMGM Sportsbook at The Banks property is expected to add to the vibrancy of downtown Cincinnati, providing unforgettable betting experiences to local fans.