Light & Wonder Spearheads Spribe’s Launch in the US

Gambling provider Light & Wonder has signed a major new deal with Spribe, the company behind the world’s biggest crash game, Aviator. Thanks to this tie-up, Spribe will be able to penetrate the US market, bringing its cutting-edge games to American audiences.

Under the landmark distribution agreement, Aviator and Spribe’s Turbo Games portfolio will be integrated into Light & Wonder’s product lineup in the USA. As a result, the developer will be able to tap into the opportunities in the North American market.

Aviator, Spribe’s flagship game, is universally acknowledged as the best crash game in the contemporary gambling market. Currently live with a whopping 2,000 operators, the game is played by as many as 10 million consumers every month.

Official Aviator data shows that customers place a staggering 165,000 bets every second, making it one of the most lucrative titles operators can add to their offerings. Customers in the United States have also eagerly expected the arrival of the game.

Aviator is a simple, yet engaging title where players must cash out their bet before the titular aviator and their airplane fly away. The longer a player waits before cashing out, the higher the multiplier.

In August, Spribe’s games were onboarded by FSB.

The Integration Will Cement Light & Wonder as a Local Leader

Representatives commented on the monumental deal between the two companies. Spribe’s chief commercial officer, Giorgi Tsutskiridze, said that his team is looking forward to seeing its games penetrate one of the biggest iGaming markets in the world, reaching US audiences.

Adding diversity and innovation to the iGaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the U.S. will see similar results with our content.

Giorgi Tsutskiridze, CCO, Spribe

Light & Wonder’s senior director of digital partnerships, Steve Mayes, also shared his thoughts on the deal, saying that it will assert his company as a leader in the US ecosystem.

SPRIBE’s top-performing crash game, Aviator, has made impressive waves in the industry and been a resounding success in a short space of time, attracting a previously untapped demographic of players and we expect a similar reception in the U.S. market.

Steve Mayes, senior director of digital partnerships

Speaking of Light & Wonder, the provider and aggregator recently struck a deal with Authentic Games and expanded its existing arrangement with ReelPlay.