In February last year, the female-focused online gaming platform, Betty, launched its services for customers in Ontario, Canada’s largest province. The launch came after the operator secured a license from the Alcohol and Gaming Commission of Ontario (AGCO), the gambling regulator in the province. Throughout last year, Betty raised a total of $7 million.
Now, after a new pre-series A funding led by CEAS Investments, the new female-focused online casino confirmed it raised $5 million. As noted, the achievement comes ahead of Betty’s Series A round. Globally recognizable companies, including Powerhouse Capital, HappyHour and Courtside Ventures participated in the latest funding round.
According to Betty, the new cash injection will seek to improve its live operations and propel customer engagement. Moreover, the company said that the capital will help upgrade its platform from the current version, Midnight 1, to Midnight 2, promising exceptional experiences.
“Betty, the female-focused online casino, announced today that it has raised $5 million in pre-Series A funding led by CEAS Investments as the company approaches its upcoming Series A round,“
reads a statement released by HappyHour
As a female-focused online casino, Betty remains dedicated to engaging with female audiences, delivering unrivaled experiences and unique entertainment. Additionally, the platform dedicates resources to community-based play, gamification and transparency. Standing out from the competition, Betty retains female players at a rate that is three times higher when compared to its competitors.
The Online Casino Benefits from Best Practices in the iGaming Sector
Robin Reed, HappyHour’s Managing Partner, highlighted Betty’s efforts to engage with and retain female players while ensuring exceptional experiences via its quality platform. Finally, he said: “It’s a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together.”
“Betty has a clear vision and plan to differentiate themselves in the market by prioritizing female online slot players and by building an in-house platform.“
Robin Reed, managing partner at HappyHour
Salim Mitha, Powerhouse Capital’s managing partner and former EVP for Playtika, added that Betty currently leverages some of the best practices for the online gambling sector. According to him, the company’s success is evident thanks to those practices. Finally, Mitha said Betty leverages this extensive knowledge and strategies, allowing it to benefit from increased revenue and customer engagement.