Gaming Innovation Group, the industry-leading platform and media provider, has extended its deal with Casumo, one of its long-term partners. Under the extended agreement, GiG will continue to provide the online operator with its robust iGaming platform.
According to the announcement, GiG will now continue to provide Casumo with its platform until 2027. The expanded deal will also see GiG inject its innovative new suite of solutions into Casumo, providing its Dunder brand with many opportunities to grow and evolve.
The operator will benefit from GiG’s enhanced new frontend and marketing managed services, which include its customer relations management, search engine optimization, affiliate management and casino lobby tools.
The Dunder brand will leverage GiG’s advanced AI-led capabilities to reinforce its decision-making abilities and secure access to intelligent data insights. Thanks to the agreement, the operator will be able to bolster its acquisition and retention rates, allowing it to expand its overall footprint.
In the meantime, the Dunder brand will continue to rely on GiG’s cutting-edge account and commercial support. The latter company’s profound experience in the sector will help Casumo’s brand scale up its business and operations across many core markets.
Last month, GiG unveiled next-gen iGaming and sportsbook solutions, further growing interest in its solutions. The announcement was made just in time for ICE 2024, allowing the GiG team to capitalize on the prestigious industry event.
GiG Looks Forward to Bolstering the Dunder Brand
GiG’s chief business officer, Andrew Cochrane, welcomed the expansion of the deal with Casumo, thanking the operator company for its trust. He added that his team expects a lot from its partner’s Dunder brand and is looking forward to providing it with cutting-edge tools.
Our anticipation and expectation for the brand are understandably high, aligning perfectly with our mission to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service.
Andrew Cochrane, CBO, GiG
Tim De Borle, Casumo’s chief operating officer, also commented on the matter, praising the partnership and the opportunities it has provided to the Dunder brand.
Through our continued and strengthening partnership with GiG, we are looking forward to taking full advantage of the opportunities we see for Dunder, having been impressed with the commitment to service management and innovative product development from the team at GiG.
Tim De Borle, COO, Casumo
Speaking of Casumo, the operator recently enhanced its RG and AML capabilities through a deal with Neccton.