BetMGM, the famous international sports betting and iGaming operator, has announced the establishment of a strategic partnership with X, the huge social network formerly known as Twitter before it was acquired by billionaire Elon Musk.
The agreement will see BetMGM become the exclusive live odds and sports betting partner for X. This is the very first partnership of this kind between a large sports betting and online casino operator and a global social media brand. The odds provided by BetMGM and the operator’s branding will be integrated into X, with each game linking back to the BetMGM mobile application or to its website.
This deal has immense potential for BetMGM because a massive number of sports fans discuss the games of their favorite teams on X. Moreover, news about teams and top athletes are frequently first announced on X, making it a very popular place for sports enthusiasts.
An Unprecedented Opportunity
Adam Greenblatt, the Chief Executive Officer of BetMGM, described X as “the center of the sports world’s conversation 24 hours a day, seven days a week” and admitted that having the operator’s website and application directly accessible from the social media platform is “an unprecedented opportunity to expand” the company’s reach.
Linda Yaccarino, the Chief Executive Officer of X, said that “sports never sleep” on the social media platform and added that the strategic partnership with BetMGM places fans “practically in the front row” at their favorite competitions.
The partnership is mainly aimed at users in the United States who can take advantage of BetMGM’s latest betting odds on professional football, while the other major professional and college sports will follow in the coming weeks. The odds interface gives users a quick way to get into the application or website operated by BetMGM, but the integration between the two platforms will further evolve in the coming months with the addition of new features and functionality.
A Major Player in the Industry
BetMGM was founded in 2018 and it is headquartered in New Jersey. The company was formed as a result of the partnership between MGM Resorts International, the well-known casino operator and entertainment company, and Entain, one the biggest sports betting companies in the world. B
BetMGM has exclusive access to all of MGM’s land-based and online sports betting operations in the United States, along with major poker tournaments and online gaming businesses. The company offers sports betting and online gaming through various prominent brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
Source: “BetMGM and X Sign Exclusive Sports Betting Partnership“. BetMGM. February 9, 2024.