Seven key operators of online casinos and sports betting websites in the United States have announced their alliance with the purpose of creating the Responsible Online Gaming Association.
The aim of the respective association is to promote responsible gaming in the United States and to promote best practices for the iGaming industry in the country and not only.
The association was formed by BetMGM, Bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital and Penn Entertainment, operators that are licensed to conduct their business in several American states.
These seven companies are dominating the market in the United States, their combined market share reaching 85 percent of the American online sports betting and iGaming market. The seven companies pledged a sum in excess of 20 million dollars for the Responsible Online Gaming Association in order to finance its activity for the first year.
Dr Jennifer Shatley, a professional with 25 years of experience within the industry, was appointed Executive Director of the Responsible Online Gaming Association. She is also the President of the Nevada Council on Problem Gambling and also a member of the National Council on Problem Gambling.
Five Main Objectives
The Responsible Online Gaming Association has set five key objectives for its activity. The first one is to promote research regarding responsible gaming, including funding independent research on the impact and effectiveness of current responsible gaming tools.
Moreover, the Responsible Online Gaming Association will also promote best practices for responsible gaming, encouraging companies in the industry to employ these principles in their activities.
Another goal of the association is to raise awareness about the problems generated by irresponsible gaming and encourage appropriate advertising for gambling services and brands.
The Responsible Online Gaming Association has also announced that it will work to create an independent data clearinghouse, a tool for the member companies to share information between them in order to protect their customers.
Last but not least, the Responsible Online Gaming Association will try to establish an independent certification programme. This will have the task of evaluating the responsible gaming efforts made by the member companies and provide objective feedback regarding their responsible gaming policies.
Source: “Responsible Online Gaming Association“. iGaming Business. March 27, 2024.