Spillemyndigheden, the regulator of the gambling market in Denmark, has announced that in the month of February 2024 the industry recorded an 18.3 percent increase in gambling spend compared to the same month last year.
Moreover, all sectors of the industry registered such increases: sports betting, online casinos, gaming machines and land-based casinos. The total gambling spend registered in February 2024 amounted to 587 million Danish Krone or around 83.6 million U.S. dollars.
The most impressive revenue increases were registered by sports betting and online casinos. According to Spillemyndigheden, the revenue increases for these two segments were most likely due to lower return to player (RTP) rates in February 2024 compared to the same month of last year.
The figures included in the report are based on the data submitted by sports betting and casino operators to the Danish Tax Agency. The report also used data related to responsible gambling, taken from the Register of Self-Excluded Gamblers and StopSpillet, the problem gambling helpline that is available to residents of Denmark.
Online Casinos Dominate the Market
Most of the overall gross gaming revenue for the industry came from online casino operators, which accounted for 47.3 percent of the total. Sports betting managed to cover 30.2 percent of the market in terms of gross gaming revenue, while gaming machines accounted for 16.9 percent. The lowest market share in terms of gross gaming revenue was that of land-based casinos, which only managed to take up 5.4 percent of the market.
In terms of increases of gross gaming revenue in February 2024, sports betting registered the largest percentage: 32.5 percent compared to the same month of last year for a total of 134 million Danish Krone. Within the sports betting vertical, mobile betting was the most popular channel, attracting 65.6 percent of all bets in February 2024.
Online casino operators also registered a major increase of 18.53 percent when it comes to gross gaming revenue, with a total amount of 278 million Danish Krone generated in February 2024. Mobile gambling is also preferred by customers in this vertical, with 61.1 percent of bets being placed through this channel.
Gaming machines recorded a less significant increase in gross gaming revenue, just 1.85 percent year-on-year for a total of 100 million Danish Krone. Land-based casinos also registered a modest gross gaming revenue increase of 7 percent over the same month of last year for a total of 32 million Danish Krone.
Source: “Danes’ gambling spend increased in February 2024“. Spillemyndigheden. April 16, 2024.