Gran Madrid | Casino Online has announced its migration to Gaming Innovation Group’s (GiG) CoreX iGaming platform, marking a significant upgrade in its digital infrastructure. Having partnered with GiG since 2016, the Spanish operator is now transitioning to a platform designed to offer greater scalability, AI-powered risk management, and deep data-driven insights.
The move underscores GiG’s commitment to product innovation, as CoreX introduces advanced tools such as LogicX and DataX, which leverage AI-driven analytics to assess player risk levels. These technologies will enhance player engagement, security, and operational efficiency, positioning Gran Madrid | Casino Online for sustained growth in Spain’s competitive iGaming market.
AI-Driven Solutions and Market Expansion
As part of this transition, Gran Madrid | Casino Online will benefit from CoreX’s sophisticated risk-scoring system, which allows for dynamic risk assessment and tailored player interactions. The enhanced data capabilities and third-party integrations will provide a more personalized and secure gaming experience, a key factor in customer retention and regulatory compliance.
GiG’s platform also includes a wide range of localized casino content and multiple payment solutions, which have been instrumental in customer acquisition and engagement in regulated markets like Spain. GiG currently powers over 9% of the country’s online gaming sector, reinforcing its role as a dominant technology provider in the region.
Strategic Growth and Corporate Developments
The transition to CoreX aligns with GiG’s broader corporate restructuring efforts. In late 2024, the company spun off its media division into Gentoo Media, allowing GiG to focus exclusively on B2B iGaming solutions, including its proprietary sportsbook and platform technology.
The announcement also follows GiG’s partnership with Nuvei, revealed in January 2025, which integrates Nuvei’s payment solutions into CoreX. This collaboration aims to enhance payment processing efficiency and expand deposit and payout options across multiple regions.
GiG’s partner-centric strategy has helped secure multiple high-profile renewals, including agreements with Betsson and LuckyDays. The decision by Gran Madrid | Casino Online to upgrade to CoreX further cements GiG’s reputation for delivering scalable, AI-powered technology that meets the evolving needs of operators.
Industry Leaders Highlight the Benefits of the Partnership
Richard Carter, CEO of GiG, expressed his enthusiasm about the transition, stating: “The migration of Gran Madrid | Casino Online onto the CoreX platform is defining evidence of the continuous commitment everyone has at GiG to delivering cutting-edge solutions that drive real value.”
James Coxon, Chief Operating Officer at GiG, echoed these sentiments, emphasizing that “adaptability and innovation are key to success in the industry. Our role is to ensure our partners have access to the best technology to stay at the forefront of the market.”
José Félix Herreros, Country Manager at Gran Madrid | Casino Online, highlighted the importance of the partnership, stating: “Our collaboration with GiG has been instrumental in strengthening our online presence, complementing our land-based heritage with a cutting-edge digital experience. We look forward to continuing this successful relationship as we expand in the Spanish market.”
With CoreX’s AI-powered tools, expanded data insights, and integrated payment solutions, Gran Madrid | Casino Online’s migration marks a major step forward in its digital transformation, reinforcing its position in Spain’s regulated online gaming landscape.
Source:
GRAN|MADRID Upgrades to GiG’s Next-Generation CoreX Platform, in Long-Term Extension, PR Newswire, February 26, 2025.
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