The leading supplier of content and technology, powering online gambling operators across the globe, Playtech, confirmed a strategic partnership with the Finnish state-owned and monopoly operator, Veikkaus. The company disclosed details regarding the new collaboration on Thursday. Under the terms of the new agreement, Playtech agreed to power Veikkaus’ offering by delivering an extensive range of customized live casino games.

The latest new deal takes the collaboration between the duo to a new level. This is because previously, Playtech agreed to supply the Finnish state-owned monopoly with its retail VLT machines, casino management system, as well as online casino and poker games. Now, Veikkaus’ offering will expand further with the addition of live casino games from Playtech.

The new partnership follows a competitive Public Procurement Process. Ultimately, Veikkaus picked Playtech as the supplier of its live casino games, recognizing the company’s quality and innovative offering.

“We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region.“

Fredrik Sylvander, commercial director at Playtech

Fredrik Sylvander, Playtech’s commercial director, revealed that the company is excited to grow Veikkaus’ offering by delivering live casino games. He explained that this new collaboration builds upon the success of the partnership between the two companies. “We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience,” added Sylvander. Finally, he predicted that the new collaboration would bring unrivaled entertainment and experiences for customers of the Finnish gambling monopoly.

The Partnership Marks a Milestone Achievement for Veikkaus

The deal with Playtech is expected to strengthen Veikkaus’ offering by delivering engaging live casino games. Per the strategic deal, the iGaming content supplier will collaborate with the Finnish gambling monopoly to deliver exclusive games from a new Veikkaus-branded studio. Ultimately, the games are expected to fit the preferences of Finnish players and provide immersive, engaging and entertaining experiences.

“We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process.“

Riikka Seppänen, VP iCasino at Veikkaus

The collaboration brought excitement for Veikkaus with its VP iCasino, Riikka Seppänen, explaining that the company is thrilled to join forces with Playtech for the delivery of live casino games. The VP iCasino said that the deal represents an important achievement for Veikkaus as it marks the first time live casino games will become available for its players. Finally, Seppänen predicted the new partnership will bring exciting experiences, adding that it underlines Veikkaus’ dedication to supplying the best games for its growing customer base.

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Playson, a fast-growing digital entertainment supplier operating in over 20 regulated jurisdictions, has unveiled a major new partnership agreement. As announced, Playson has agreed to supply PokerStars, a major online poker and casino operator, with content.

Under the deal, some of Playson’s biggest hits will be rolled out on the Flutter Entertainment-owned operator’s platform. At first, Playson will power PokerStars with the fan-favorite game Solar King. According to the announcement, additional hits will be launched down the line, including many of Playson’s biggest releases ever.

PokerStars players can expect games such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Royal Coins 2: Hold and Win. The new games will be added to the global operator’s offerings in the United Kingdom, as well as in markets where it’s licensed by the Malta Gaming Authority.

The deal will likely be expanded to Spain and Ontario in the new feature, Playson’s official announcement added.

Playson Is Glad to Secure a Deal with another Tier-1 Operator

The deal with PokerStars is Playson’s latest tier-one partnership and reflects the latter company’s ambitious plans for 2024. The supplier plans to target expansive growth and will seek to cement its games as a “vital addition” to online casino operators across the world. To that end, it continues to innovate and recently launched the innovative Hold for Spin feature that aims to change how players interact with slots.

The agreement with PokerStars was welcomed by Blanka Homor, Playson’s sales director. She expressed her team’s excitement about the deal and praised PokerStars as a major gambling operator.

We’re delighted to have forged this major deal with PokerStars, an undisputed leader in the global betting and gaming industry.

Blanka Homor, sales director, Playson

According to Homor, the new deal reinforces Playson’s image as a “truly distinctive, expert creative studio” that produces staple games for the biggest online gaming brands in the online casino sector.

PokerStars, on the other hand, continues to form meaningful partnerships with noteworthy suppliers, such as Playson. Prior to the current arrangement, the operator also teamed up with Play’n GO to launch a Detroit Red Wings-themed game.

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MGA Games, the well-known developer of localized slots for global online casino operators, has announced the signing of a strategic partnership with Onecasino.es, a deal which will allow the supplier to integrate its productions into the online casino’s lobby.

In the statement announcing the partnership, MGA Games declared that the respective agreement “strengthens its lead in the Spanish online gaming market” and that it allows both companies to consolidate their position in the iGaming industry as a whole.

Following this agreement players that enter the Onecasino.es lobby will gain access to a wide range of already popular slots provided by MGA Games, including Spanish Celebrities, Chiquito and Chiquito 2 Condemor al rescate, La Mina de Oro, Gnomos Mix, Pasapalabra, Popeye, 777 Caliente, La Taberna and El Habanero.

MGA Games focuses on developing and publishing localized slot games, video bingo products and table games and its current portfolio has over 100 different titles, all developed using HTML5 technology and featuring spectacular graphics quality and animations.

The supplier has received recognition for its work at the eGaming awards as the best Technology/Platform provider both in 2018 and in 2022 and also as the best Product and Best Initiative for the Promotion of Gaming Activity. MGA Games currently has partnerships with several big names in the online gaming industry, including Casumo, 888casino, Interwetten, Videoslots or Betsson.

The Right Formula

Speaking about the partnership with One Casino, Javier Lanfranchi, Head of Sales at MGA Games, declared himself confident that the online casino’s players “will love” the supplier’s games. “We have the right formula to build customer loyalty and increase their presence in Spain: the perfect combination of innovation, quality and service,” Javier Lanfranchi added.

The two companies have also agreed to collaborate in other markets as One Casino has already launched slot games from MGA Games on its online casino platform in the Netherlands.

The Dutch market is a very important one for MGA Games, a growing market where there is a lot of competition both among online casino operators and also among suppliers. Javier Lanfranchi revealed that the supplier has a 15 percent market share in Spain and 99 percent penetration, and added that MGA Games is trying to position itself “as a global supplier of reference.”

Source: “MGA Games continues to lead the Spanish market with new launch at Onecasino.es“. EuropeanGaming. December 6, 2023.

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The leading provider of casino content, Pragmatic Play, announced it extended its partnership with the leading group that has a strong footprint across the gambling sector in Europe, Rank Group. Announced Thursday, the latest collaboration sees the iGaming content developer, agree to supply Rank Group with thrilling games from its live casino vertical.

The latest deal represents a partnership extension for the duo. This is because Pragmatic and Rank Group initially joined forces four years ago. At the time, Pragmatic agreed to deliver its slots games, powering the operator’s offering with engaging titles that stand out with quality graphics and features.

Now, under the new partnership extension, Rank Group’s operators in the UK, Mecca Bingo and Grosvenor Casinos, will be able to provide engaging live casino games from Pragmatic. The aforementioned operators are among the most popular gambling companies in the UK. Thanks to the recent agreement, Grosvenor Casinos and Mecca Bingo will expand the offerings available to their clients.

Per the terms of the new deal, customers of the two operators will be able to access player-favorite live casino titles from Pragmatic Play. Such include Vegas Ball Bonanza and Sweet Bonanza CandyLand, among other hit games renowned for their immersive gameplay and quality.

Recently, Pragmatic signed another similar deal with Napoleon Sports and Casino. Under the terms of that partnership, the iGaming content supplier agreed to deliver its live casino games, powering the operations of the market-leading gambling operator in Belgium.

Rank Group Is Excited to Continue Its Partnership with Pragmatic

Cyrus Moreno, Rank Group’s head of gaming, spoke with excitement about the recently extended agreement with Pragmatic. He said that it is thrilling to see more games from the leading provider power the company’s brands. Additionally, Moreno acknowledged the exceptional success Pragmatic’s slots enjoyed over the last few years.

Moreno pointed out: “The Live Casino offerings are sure to also be high-performers with multiple acclaimed titles in the portfolio.” Finally, he said that Rank Group is looking forward to the success the new partnership will bring.

“We’ve seen success with Rank Group for over four years, and we’re thrilled to now be bringing premium Live Casino content to complement the success of our Slots offering across their top brands.“

Irina Cornides, chief operating officer at Pragmatic Play

Irina Cornides, Pragmatic Play’s chief operating officer, was similarly delighted with the extended deal with Rank Group. She spoke about the success the collaboration between the duo brought over the last four years.

Cornides added that Pragmatic is now thrilled to expand this successful partnership by bringing its premium live casino content and complementing the offering of the two brands. Last but not least, the chief operating officer said that Pragmatic is excited to contribute toward the success of Rank Group for years to come.

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The leading provider of innovative content for the online gambling sector, RAW Group, announced a new tier-one partnership by teaming up with the leading operator for the Swedish regulated gambling market, Svenska Spel Sport and Casino. Under the terms of the new collaboration, the leading aggregator and studio confirmed that its content is now live with the Swedish operator, boosting its offering in the country.

The new content agreement sees RAW Group deliver its skill game and slot content to customers of Svenska Spel in Sweden. As a result, players of the operator will be able to tap into a wide range of games, including cutting-edge titles from RAW’s in-house studio, RAW iGaming. The delivery of the engaging games will be facilitated via the innovative RAW Arena aggregation platform.

Thanks to RAW Arena, Svenska Spel’s customers will be able to experience games that deliver engaging and exciting mechanics and features. The latest collaboration reaffirms RAW’s goal to take the online gambling sector by storm via the delivery of quality games.

Niklas Örtbrant, Svenska Spel Sport and Casino’s head of online casino, revealed that as a leading iGaming operator, the company follows trends that change along with the player base. He added that Svenska Spel strives to deliver thrilling games that match the needs of its customers. “In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out,” said Örtbrant. Finally, he revealed that the content from RAW differentiates from the competition, making it a perfect fit for the company’s growing customer base.

The deal with RAW comes after earlier this month, Svenska Spel selected Kambi as a sportsbook technology provider. Per that deal, Kambi will power the operator’s online and retail sportsbook.

The Content Supplier Is Delighted to Team Up with Svenska Spel

Tom Wood, RAW Group’s CEO, highlighted the importance of the new partnership, explaining that Svenska Spel is a renowned name within the gambling sector not only in Sweden but across Europe. He added that it is thrilling for RAW to be selected to power the offering of the operator and deliver exciting experiences to its portfolio of players. “Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are,” revealed Wood in conclusion.

In light of the recent partnership, Svenska Spel’s customers in Sweden will gain access to RAW’s game-changing mechanics. As a result, players will be able to experience the patent-pending SuperSlice, as well as SuperTracks. Moreover, clients of the operator will benefit from SuperStretch and SuperSymbols. Overall, the mechanics and unique content is expected to elevate the excitement and thrill, bringing unrivaled experiences for the players.

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Sports betting technology supplier Kambi Group announced a new important long-term agreement Friday. The company revealed that it joined forces with the fast-growing gambling operator in the Netherlands, 711. Under the terms of the new collaboration, the renowned sports betting platform and technology supplier agreed to power the operator’s sportsbook.

Thanks to the latest long-term deal, 711 will gain access to Kambi’s market-leading complete sportsbook solution. This includes the company’s AI-powered trading products and award-winning Bet Builder solution.

Recently, 711 has been enjoying strong growth within the regulated gambling market in the Netherlands. The company holds a license for online gambling in the country and has steadily increased its customer base since its entry last year. Considering the latest deal with Kambi, the fast-growing online casino operator plans to secure an extension to its license, allowing it to offer sports betting services.

To start offering such services, 711 needs to secure approval from the gambling regulator in the Netherlands, Kansspelautoriteit (KSA). Once this happens, the fast-growing operator anticipates leveraging its established brand sponsorship deals with leading Dutch teams, including FC Emmen, Telstar and Excelsior Rotterdam.

The deal with 711 comes after earlier this month, Kambi was selected as sportsbook technology provider for Svenska Spel, a leading Swedish gambling operator. Under the terms of that deal, the company agreed to power Svenska Spel’s online and retail sportsbook, delivering its cutting-edge technology.

The Collaboration Brings Excitement to 711

Gilles de Backer, 711’s COO, spoke about the company’s growth within the online gambling sector since its launch in the Netherlands last year. He revealed that expanding into the sports betting vertical was identified as an important next step for 711. Finally, 711’s COO pointed out: “By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”

“711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey.“

Gilles de Backer, COO of 711

Kristian Nylén, Kambi’s co-founder and CEO added that the company is thrilled to deliver its services and power 711’s sportsbook in the Netherlands. He added that the latest deal reaffirms Kambi’s position as a leading sportsbook technology provider in one of the important markets on the Old Continent. Finally, Nylén predicted that its technology would supercharge 711’s sportsbook and help them achieve success.

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Playson, a fast-growing supplier of online casino content, has announced a new partnership agreement with The Ear Platform (TEP), a rapidly growing certified aggregator that operates internationally.

Under the deal, many of Playson’s cutting-edge games will be integrated into TEP’s platform. As a result, TEP’s partnering operators will be able to add the developer’s newest titles into their offerings, allowing the supplier to reach more players than ever.

As agreed, Playson will supply famous Hold and Win Games to TEP, including hits such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Energy Coins: Hold and Win.

Speaking of the Hold and Win series, a month ago Playson rolled out Wolf Land: Hold and Win, further expanding its industry-leading portfolio. 

In addition, Playson will supply promotional tools to the aggregator, giving its clients and players a “chance to explore the provider’s best mechanics.”

TEP Is Glad to Expand Its Deal with Playson

TEP was founded in 2014 and is headquartered in Milan, Italy. The company distributes best-in-class games from 130+ industry-leading developers. Playson’s robust mathematical models and captivating graphics made its games a perfect fit for TEP’s new branch, The Ear Casino.

The Ear Platform’s commercial director, Andrei Siomlea, commented on the new partnership. He praised Playson as a leading iGaming company and said that the supplier’s games are “the best choice” for any licensed online casino operator.

Siomlea added that his team is happy to onboard Playson’s outstanding games.

Playson’s games are loved by millions of users all over the world which is why there is no iGaming project that does not include Playson in its offer of providers and The Ear Platform is proud to market its important titles.

Andrei Siomlea, commercial director, The Ear Platform

Playson’s chief operating officer, Vsevolod Lapin, also commented on the partnership. He said:

The Ear Platform’s API Aggregator is high-performing and rapidly expanding, and we are happy to collaborate with such a flexible company with increasingly broad growth prospects.

Vsevolod Lapin, COO, Playson

Lapin concluded that the agreement would allow Playson to reach even more operators and players.

In other news, Playson recently grew its footprint in Switzerland by agreeing to supply content to Pasino, a leading local operator.

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The up-and-coming online gambling operator, SpaceCasino, expanded its offering thanks to a newly signed content agreement with the leading provider for the iGaming sector, Spinomenal. The collaboration between the duo was announced Monday and sees Spinomenal deliver a portfolio of games for the fast-growing online gambling operator.

The games from the leading iGaming content provider will go live on SpaceCasino via Fusion, Pariplay’s innovative aggregation platform. Ultimately, by expanding its portfolio of games and delivering new titles, SpaceCasino anticipates growing its presence in the competitive online gambling market.

Thanks to the new deal, top-performing games from Spinomenal will become available for the online gambling operator. The list of games includes Demi Gods II, Queen of Ice and Baba Yaga Tales, among other fan-favorite and engaging games developed by Spinomenal.

Dmitrijs Solovjovs, SpaceCasino’s head of product, revealed that the company is delighted to boost its portfolio of games with the addition of Spinomenal titles. He spoke about SpaceCasino’s commitment to delivering unique and engaging experiences by offering quality iGaming titles. Finally, Solovjovs said: “I believe our players will enjoy the stories that Spinomenal products deliver.”

“We are very excited to add Spinomenal to our expanding portfolio and provide our players with the best quality product.“

Dmitrijs Solovjovs, head of product at SpaceCasino

Spinomenal Continues to Expand Content Reach

The partnership with SpaceCasino comes on the heels of another important deal announced by Spinomenal recently. Late last month, the company confirmed it agreed to supply games to the Spanish powerhouse, Lowen Play. The collaboration further strengthened the iGaming provider’s presence on the Old Continent, while at the same time, expanding the reach of its portfolio to new audiences.

Again, in August, Spinomenal signed a content agreement with the global iGaming and betting operator, NetBet. That deal saw the operator expand its offering with thrilling games from Spinomenal.

“SpaceCasino is a brand on an impressive growth trajectory and we’re very happy to be partnering with them.“

Lior Shvartz, CEO of Spinomenal

Lior Shvartz, Spinomenal’s CEO, shared his excitement about the company’s latest deal with SpaceCasino. He explained that this is a fast-growing brand and revealed that the company is delighted to forge this new alliance. Shvartz added that Spinomenal has a growing presence in different regulated gambling markets across the globe. In conclusion, he said that the company is looking forward to the positive impact its games will have on SpaceCasino.

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The leading software provider powering the gambling sector, Swintt, announced a new German-facing partnership by teaming up with ZEAL Network, the leading online provider of state-licensed lottery products in the country. Announced Monday, the new collaboration sees Swintt significantly expand the reach of its innovative and engaging games, by powering ZEAL Network’s operations.

Under the terms of the new content deal, ZEAL Network will be able to deliver a plethora of Swintt’s engaging games. The company agreed to supply its complete portfolio of slots, delivering unique and engaging experiences for German customers. As a result, ZEAL Network will deliver classic slot games, including state-of-the-art titles from Swintt’s Xtra series.

A collection of games from SwinttPremium are expected to become a major hit among players in Germany. Those games stand out with engaging gameplay mechanics and classic designs that replicate the experience of traditional land-based slots. Such games include the recent hit, Duolito Iceman, along with Cleopatras Pearls and Seven Seven Pots and Pearls, among other popular and engaging titles.

As noted, Swintt’s state-of-the-art games are expected to capture the attention of German players through ZEAL Network. The iGaming content provider agreed to deliver titles that bring innovative bonus mechanics, fused with thrilling gameplay and quality sounds and graphics that deliver elevated experiences.

Expected to debut soon on ZEAL Network, Swintt’s portfolio of games will include Cash Joker, the company’s first joker-themed game that delivers multipliers, free spins and cluster pays slots, granting a chance for significant payouts. Ultimately, the new deal is expected to provide a significant boost for ZEAL Network and at the same time, strengthen the presence of Swintt within the regulated market in Germany.

The Content Agreement Boosts ZEAL’s Brands Offering

Julian Tietz, ZEAL Instant Games’ managing director of games business, highlighted the growing popularity of online slots. He added that the company will be delighted to deliver Swintt’s extensive portfolio of games, powering the online operations of its brands, Tipp24 and LOTTO24. Finally, Tietz said that that the iGaming provider is renowned for the quality of its games and the thrilling experiences they deliver.

“While Swintt has been working in the German market for some time now, we’re always looking out for good opportunities to strengthen our presence by collaborating with quality online operators – and ZEAL Network certainly fit the bill in this respect.“

Lars Kollind, head of business development at Swintt

Lars Kollind, Swintt’s head of business development, acknowledged the importance of the German market for the company. At the same time, he praised the new opportunities created by the partnership with ZEAL Network. Kollind acknowledged the operator’s dedication within the Instant Games vertical. Finally, he said that Swintt will be excited to deliver new games to ZEAL’s growing customer base.

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The award-winning digital business-to-business (B2B) platform and service provider, catering to the online gambling sector, Shape Games, announced a new partnership with the Dutch online sportsbook, casino and Entain Group-owned operator, BetCity. The duo joined forces earlier this week in an effort to deliver thrilling experiences for BetCity’s customers in the Netherlands.

Under the terms of the new collaboration, Shape Games agreed to power the development and launch of BetCity’s new native mobile applications. Those applications are going to be available for Android, as well as iOS, and are expected to elevate the experience for sports betting and online casino customers.

Per the new agreement, BetCity’s new applications will leverage the innovative and engaging technology provided by Shape Games. Ultimately, the new partnership is expected to deliver thrilling and engaging options not only for sports bettors but for users that like online casino gambling.

BetCity Is Delighted to Join Forces with Shape Games

Léon Voogt, BetCity’s product director, shared his excitement about the new collaboration. He pointed out that it is thrilling to see the brand’s application unite iGaming and sports betting options. “This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life,” added Voogt. Finally, he praised Shape Games for their innovative technology and predicted that the collaboration will bring benefits to BetCity and the company’s clients.

“We are excited to finally launch our app into the wider world. An app has been on our wish list at BetCity right from the start, and we’re thrilled that it’s now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place.“

Léon Voogt, product director at BetCity

In October 2021, Entain Group-owned BetCity was among the first brands to launch its services within the Dutch iGaming market. Earlier this month, powered by Shape Games, the brand launched its online sportsbook and iGaming app, an achievement that marked an important milestone.

The recent launch came after last month, the Netherlands implemented changes to the online gambling sector, requiring iGaming software and content providers to hold a license and restricting advertising. Despite the changes to the sector and the challenges they may bring, BetCity and Shape Games remain optimistic about their growth in the Dutch gambling market and confirmed plans to deliver thrilling, safe and responsible experiences for players in the country.

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