The leading supplier of content and technology, powering online gambling operators across the globe, Playtech, confirmed a strategic partnership with the Finnish state-owned and monopoly operator, Veikkaus. The company disclosed details regarding the new collaboration on Thursday. Under the terms of the new agreement, Playtech agreed to power Veikkaus’ offering by delivering an extensive range of customized live casino games.
The latest new deal takes the collaboration between the duo to a new level. This is because previously, Playtech agreed to supply the Finnish state-owned monopoly with its retail VLT machines, casino management system, as well as online casino and poker games. Now, Veikkaus’ offering will expand further with the addition of live casino games from Playtech.
The new partnership follows a competitive Public Procurement Process. Ultimately, Veikkaus picked Playtech as the supplier of its live casino games, recognizing the company’s quality and innovative offering.
“We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region.“
Fredrik Sylvander, commercial director at Playtech
Fredrik Sylvander, Playtech’s commercial director, revealed that the company is excited to grow Veikkaus’ offering by delivering live casino games. He explained that this new collaboration builds upon the success of the partnership between the two companies. “We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience,” added Sylvander. Finally, he predicted that the new collaboration would bring unrivaled entertainment and experiences for customers of the Finnish gambling monopoly.
The Partnership Marks a Milestone Achievement for Veikkaus
The deal with Playtech is expected to strengthen Veikkaus’ offering by delivering engaging live casino games. Per the strategic deal, the iGaming content supplier will collaborate with the Finnish gambling monopoly to deliver exclusive games from a new Veikkaus-branded studio. Ultimately, the games are expected to fit the preferences of Finnish players and provide immersive, engaging and entertaining experiences.
“We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process.“
Riikka Seppänen, VP iCasino at Veikkaus
The collaboration brought excitement for Veikkaus with its VP iCasino, Riikka Seppänen, explaining that the company is thrilled to join forces with Playtech for the delivery of live casino games. The VP iCasino said that the deal represents an important achievement for Veikkaus as it marks the first time live casino games will become available for its players. Finally, Seppänen predicted the new partnership will bring exciting experiences, adding that it underlines Veikkaus’ dedication to supplying the best games for its growing customer base.