Virgin Bet has introduced its inaugural Women’s Day event – a celebration that will provide appreciation to the women in racing and nurture an inclusive environment.

The social event will take place at the Virgin Bet Raceday on March 9 at Ayr Racecourse, allowing the operator to extensively promote its message. The Women’s Day event is notably a part of the gambling company’s A Good Bet initiative, showcasing the operator’s commitment to promoting inclusivity.

The new event will see Virgin Bet empower women in racing. The operator will therefore offer a variety of exclusive experiences to players, such as providing female visitors with the opportunity to pick the Best Turned Out Award before each race and present the trophies to the eventual victors.

In addition, Virgin Bet will team up with WalkSafe, an app developed to help women feel safe when walking alone. The operator will also make a donation to Ayr Racecourse’s charity partner, Ayrshire Cancer Support.

Virgin Bet Wants to Celebrate the Uncelebrated

In addition to other activations, Virgin Bet has also teamed up with presenter Natalie Pike who agreed to host the Women’s Day events. Commenting on the matter, Pike said that she is excited to be a part of this project and hopes to inspire “the next generation of incredible women working in horse racing.”

Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.

Natalie Pike

Virgin Bet’s marketing director, Ric Leask, also commented on the initiative, saying that his team wants to provide exposure and support to the many women in the horse racing industry. According to Leask, these women are, sadly, often uncelebrated and un-thanked.

Leask concluded: “At Virgin Bet, as part of our “A Good Bet” brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”

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The company has introduced Raging Zeus Mines, where players will have to smash through enemy shields to reveal various ancient treasures behind. These treasures may bring players great fortune, but then again – you may end up empty-handed if you reveal a snake symbol instead.

Snakes and Coins, You Get to Choose How Many of Each

Gaming Corps has experimented aptly with the concept of slot and mines games and applied it to an already established game in the company’s library. Raging Zeus slot was originally released in the first quarter of the year, and it has now been upgraded to feature the Mines mechanic that adds a brand new layer of fun to the game and offers players new chances to collect coins and win prizes.

Players will have a lot of control over how they want to experience the game, with users in charge of actual volatility levels, for example. The Slot-and-Mine game is branded as an instant win game, and it comes with a grid of 25 tiles across. The tiles will reveal coin or snake symbols, and the more coins you get, the more you win.

If a snake appears, though, the progress is set written off, and all your good fortune so far is lost. Players can choose how many snakes there are to be on the board for a chance to win more – or less. The more snakes there are, the higher the potential yield from a game of Raging Zeus Mines would be.

Commenting on this new opportunity, Gaming Corps Head of Games Connor Blinman said that the company was happy to continue delivering outstanding content which has been the developer’s focus over the past games, focusing on differentiating its product portfolio and offering.

“As a proof point on the cross-sell potential, Raging Zeus Mines has been performing exceptionally well since launch. This is just the start of our combination rollouts, with many more to come,” Blinman concluded.

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