Virgin Bet has introduced its inaugural Women’s Day event – a celebration that will provide appreciation to the women in racing and nurture an inclusive environment.
The social event will take place at the Virgin Bet Raceday on March 9 at Ayr Racecourse, allowing the operator to extensively promote its message. The Women’s Day event is notably a part of the gambling company’s A Good Bet initiative, showcasing the operator’s commitment to promoting inclusivity.
The new event will see Virgin Bet empower women in racing. The operator will therefore offer a variety of exclusive experiences to players, such as providing female visitors with the opportunity to pick the Best Turned Out Award before each race and present the trophies to the eventual victors.
In addition, Virgin Bet will team up with WalkSafe, an app developed to help women feel safe when walking alone. The operator will also make a donation to Ayr Racecourse’s charity partner, Ayrshire Cancer Support.
Virgin Bet Wants to Celebrate the Uncelebrated
In addition to other activations, Virgin Bet has also teamed up with presenter Natalie Pike who agreed to host the Women’s Day events. Commenting on the matter, Pike said that she is excited to be a part of this project and hopes to inspire “the next generation of incredible women working in horse racing.”
Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.
Natalie Pike
Virgin Bet’s marketing director, Ric Leask, also commented on the initiative, saying that his team wants to provide exposure and support to the many women in the horse racing industry. According to Leask, these women are, sadly, often uncelebrated and un-thanked.
Leask concluded: “At Virgin Bet, as part of our “A Good Bet” brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”