Continuing to deepen its international footprint, BGaming, a creative provider of Provably Fair online casino games once again inks a significant business partnership. This time, the forward-thinking team ties knots with Salsa Technology to showcase its premium quality products to players from the iGaming market of Latin America.

Setting its sights on this burgeoning market in 2023, BGaming has so far announced multiple agreements with brands that operate locally. Thanks to these deals, LatAm players can access its attractive portfolio of feature-filled slots, sophisticated roulette and table games, casual games, crash games, and many other adventures.

On top of that, during 2023, BGaming attended a large number of major iGaming conferences in this region, such as GAT Expo, SAGSE LATAM, SiGMA Americas & Brazilian iGaming Summit, and Gambling Brazil.

Unstoppable International Growth

As agreed between the two parties, BGaming will integrate its selection of top-performing games into the Salsa Technology platform. Compatible with the main models of regulatory requirements, the platform includes a bonus system, a variety of payment options, tools for responsible gambling, and much more.

Commenting on the agreement, Eliane Nunes, Head of Marketing & Sales at Salsa Technology

“We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership. BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”

Salsa Technology is a supplier with a firm presence in the LatAm market, most notably in Brazil. Its highly experienced teams operate in Uruguay, Peru, Mexico, Portugal, Spain, and Malta, providing support in English, Spanish, and Portuguese.

Its rapidly growing network of partners includes numerous big names such as Wazdan, Booming Games, Yggdrasil, Amusnet Interactive, VIVO Gaming, Spinomenal, Spearhead Studio, and many more.

A Series of High-Profile Strategic Collaborations

One of the first strategic partnerships that aimed to deepen BGaming’s footprint in Latin America was inked with Dotworkers, getting the chance to exhibit its innovative features, engaging mathematics, and visually superb characters.

A month before that, the provider teamed up with online casino operator Betmexico, which brought players from Mexico the opportunity to check out the finest slot adventures such as Fruit Million, and Wild Cash, alongside other genres from the supplier’s catalog.

September 2023 brought another important cooperation, this time with Betara, a popular Peruvian casino and sportsbook operator. Through this partnership, the studio integrated its collection of over 100 games, including in-demand mechanics and AI-generated feature.

The beginning of the current year was marked with another amazing success, in the form of strategic collaboration with casino software supplier The Factory Gaming. Hosting a massive assortment of more than 3,000 games, this white-label provider is aligned with more than 50 leading content developers.

About a month ago, BGaming announced a deal with Blokotech, aiming to strengthen its presence in Chile and Argentina. Established in 2022 by a team of iGaming veterans, Blokotech quickly positioned itself as an attractive business associate. Its gigantic portfolio of 4,000+ games was reinforced with the addition of BGaming’s works of art such as Capymania, Merge Up, Wild Tiger, and many more.

Source: “BGaming Agrees LatAm Content Deal with Salsa Technology”, bgaming.com, April 2, 2024.

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Leading iGaming publisher committed to delivering state-of-the-art online gambling solutions and innovative content to players, partners, and clients, Yggdrasil, has reached a new milestone in its growth plan. 

The provider has inked a fresh and “strong” partnership with Campeón Gaming, the 2017-founded “esteemed iGaming operator” that offers customized content that fits customers in worldwide markets and an immersive in-house platform. 

Yggdrasil, Expanding Its Reach in LatAm

The new partnership with Campeón Gaming will assist Yggdrasil with its LatAm expansion plans. 

Originally, the publisher that welcomes everyone to a “world of entertainment” debuted in the region in May 2022 after it made a selection of games available to Colombian operators. 

This highlighted its clear intention to grow in the regulatory markets in LatAm, following a more complex strategy to grow its international business.

As a result of the newly announced collaboration, Campeón Gaming’s brands will benefit from Yggdrasil’s iconic game portfolio as well as its YG Masters content. 

The list will feature games that incorporate the provider’s Game Engagement Mechanics, with freshly launched titles Legend of Dragon Wins DoubleMax and high-performing games throughout the year including 10 000 BC DoubleMax and Starfire Fortunes TopHit. 

The YG Masters portfolio of slots includes releases from some of the most popular software providers and studios in the iGaming world. 

All games are highly innovative and they employ Game Adaptation Tool & Interface, which is Yggdrasil’s top-tier technology that allows its partners to generate “cutting-edge content followed by rapid distribution.”

The Partnership Mixed the Innovative Strengths of Both Parties 

As explained by Campeón Gaming’s group chief commercial officer, George Merodoulakis, the collaboration “combines the innovative strengths of both Campeόn Gaming and Yggdrasil.” 

The CCO also spoke about their intention to hit the refresh button on their game portfolio with Yggdrasil’s content, thus providing “a broader range of entertainment” to their users. 

Yggdrasil’s commercial director, Jose Kadala, also took the opportunity to comment on the new agreement. 

He spoke about the warm welcome that their proprietary content and YG Masters studios have received from both players and operators in LatAm while expressing excitement to further extend their reach in the market via Campeón Gaming, which he called “an established and prominent operator with expertise in the field.”

Earlier in the week, Yggdrasil announced the launch of ReelPlay’s King Arthur 10K WAYS slot. 

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Gaming Corps, a global developer of gaming content, has formed a major new partnership with Betfair Casino. Under the agreement, the former company will inject content into the operator’s portfolio, allowing it to engage more customers.

According to the announcement, the partnership between the two companies will have an initial focus on the Latin American market. However, Gaming Corps’ games may also be rolled out on Betfair Casino’s platform in other markers, depending on their performance.

As agreed, Gaming Corps will inject a suite of crash games, table games, slots and Plinko into Betfair Casino. As a result, the casino operator’s players will get to enjoy some of Gaming Corps’ best new releases, including games like Raging Zeus Mines, 9 Jokers Stick and Spin, and Wild Woof. In addition, gamblers will be able to try out some of the provider’s all-time classics, such as the Coin Miner and Jet Lucky series.

As a highlight of the partnership, Gaming Corps also agreed to provide Betfair Casino with bespoke branded versions of its Penalty Champion and other Mine games.

Betfair Casino is the iGaming division of the famous betting exchange Betfair. Launched in 2006, Betfair is a part of the Flutter family and is one of the powerhouses in Latin America.

Betfair Is Glad to Secure Access to Gaming Corps’ Titles

Stefano Buse, Betfair International’s commercial director of gaming, commented on the partnership, praising Gaming Corps as a “flagship provider” in the LATAM region. He said that its games will be a “fantastic addition” to Betfair’s local offering.

Our operations in LatAm are very important to Betfair Casino, and we are very happy to offer our players Gaming Corps’ full games suite, including in some cases our own branded versions of games. We look forward to working with Gaming Corps and the development of this partnership.

Stefano Buse, commercial director of gaming, Betfair International

Mats Lundin, Gaming Corps’ director of sales, also commented on the matter, praising the deal as a “hugely significant moment” for his team. He praised Betfair as a well-established brand in Latin America and said that he is looking forward to supplying it with first-class games.

What makes this partnership so exciting for us is that it has the potential to grow and develop by moving into more markets, and I really look forward to the opportunities this presents to both parties.

Mats Lundin, director of sales, Gaming Corps

In September, Gaming Corps further diversified its portfolio, launching Super Hot Stacks, an action-packed new slot.

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STATSCORE, the leading provider of high-quality sports data, live sports statistics and software covering some of the most popular sports, expanded its data coverage by including more Latin American soccer competitions. Only recently, the company boosted its cricket data offering with the addition of the famous 2023 Asia Cup.

Now, acknowledging the importance of soccer for the Latin American region, the company revealed it significantly extended its coverage for more competitions within the region. The leading provider of sports data confirmed that it broadened the coverage to include competitions from countries, including Argentina and Brazil, among others.

The increased coverage applies to STATSCORE’s ScoutsFeed product. Partner companies that leverage the innovative product can access live data widgets such as LivematchPro, among other features that will be available for an increased number of competitions.

Adam Działach, STATSCORE’s product manager, explained that the company remains committed to delivering expanded data feeds for its partners within the media and betting vertical. Finally, he pointed out: “With the Latin American market growing, we’re excited about this latest expansion, which will certainly meet growing demands for more in-depth coverage of the region’s top football competitions.”

“At STATSCORE, we’re dedicated to expanding the data we offer to our sports betting and media partners.“

Adam Działach, product manager at STATSCORE

Thanks to the recent announcement STATSCORE’s online media, betting, broadcasters and other sports-facing partners will benefit from broadened coverage that will include strategic details from soccer competitions. Such data will include goals, corners, assists, offsides, yellow cards, attacks, shots on/off target and many more. Without any doubt, stakeholders within the sports sector will see the benefits of STATSCORE’s expanded coverage for Latin American soccer competitions.

This move doesn’t come as a surprise, considering the soaring popularity of soccer in the region. Additionally, many Latin American countries are recognized around the globe for their passionate soccer fan bases that continue to grow with each year.

Recently, STATSCORE expanded once again its soccer coverage amid the growing popularity of Saudi Soccer. Early last month, the company confirmed that it expanded its betting data with the addition of different Asian leagues. This once again reaffirmed STATSCORE’s leadership role in delivering reliable sports data for stakeholders within the sector.

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This has been made possible through a tie-up with Enjoywin, a company with a strong regional presence that delivers content and products across both sports betting and iGaming. Enjoywin is set to benefit from three distinct vertical products made available by the supplier.

Pragmatic Play Strengthens LatAm Presence

Teaming up with Pragmatic Play will allow the company to significantly strengthen its presence and content library, ensuring that the operator and its players have access to leading games by a tier-one developer.

Enjoywin has been methodically building up its presence in the Latin American market in a bid to establish itself as a market leader, and these efforts will now be reinforced by exceptional casino games by Pragmatic, such as Rocket Blast Megaways, Diamond Cascade, Sugar Rush, and Gates of Olympus among others.

Pragmatic Play is also delivering live casino games, the likes of Sweet Bonanza CandyLand and Mega Wheel which will further strengthen Enjoywin’s game variety and library. Not least, the partnership will also cover Pragmatic Play’s Virtual Sports offering, which features options such as Greyhound Racing, Force 1, and other innovative and outside-the-box products.

Pragmatic was similarly excited to be launching with Enjoywin as this significantly expands the supplier’s presence in the region, which has long been a focal point of business interest for the company. Pragmatic Play VP of Latin American Operations at ARRISE Victor Arias said that Enjoywin was indeed a fantastic brand to be collaborating with.

It provides a strong platform to showcase the latest games and experiences that has to offer as a provider in Latin America.

Pragmatic Play Victor Arias

Arias said that this collaboration with Enjoywin would no doubt bring significant value to players locally.

Quality Games Boosting Local Content Libraries

Meanwhile, Enjoywin Business Manager Ignacio Juanena was similarly pleased with the opportunity and welcomed the opportunity to be collaborating with the supplier, hailing the quality of the products that Pragmatic Play has put out there over the years.

Juanena spoke highly of the type of games that Pragmatic Play brings onboard, including excellent table, slot, and live casino games, along with the company’s innovative virtual sports segments. Thanks to this collaboration, the operator now has a much stronger content proposition, Juanena concluded.

Pragmatic Play has also recently launched a number of excellent games that will be among the products being deployed with Enjoywin as well, including Pub Kings and Rocket Blast Megaways.

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Owing to a new partnership with The Sporting News, Catena is bringing home two important achievements – one the opportunity to further expand across North America as a whole, and two – a deeper reach into Latin American online betting and casino markets, owing to the new partner’s well-established footprint in both regions. This new opportunity comes as Catena Media has recently completed a share buyback program strengthening its financial standing along the way.

Creating Value Added Editorial and Digital Content

The partnership will see The Sporting News and Catena Media create dedicated digital content produced by Catena Media’s seasoned team of experts who will comment on a range of topics, including fantasy sports, traditional sports, and online casinos. This content will be distributed throughout The Sporting News’ assets, such as websites, digital and social channels.

Catena Media will focus on both advertorial and editorial content that elevates the two partners’ respective brands and boosts awareness, delivering value to customers.

Although the primary focus of the partnership is on the United States, with the duo working on reaching sports fans across hockey, golf, tennis, college sports, basketball, football, and others, there will also be a significant focus put on Latin American countries – including Mexico, Argentina, and Brazil. Commenting on this opportunity, Catena Media VP North America Ryan Harper outlined the good that this alliance will bring for both brands:

The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner. Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.

Catena Media VP North America Ryan Harper

Both Companies Share Some Passion for Sports Internationally

The Sporting News COO Shaun Koiner has welcomed the partnership with a similar upbeat message. Koiner said that The Sporting News is a passionate publication about sports and that this tie-up with Catena Media made a lot of sense as both companies undertake to expand significantly in the regulated sports betting, fantasy, and gaming markets across the region.

“From day one, our objectives have been aligned and we’re incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally,” Koiner concluded. Catena is all systems go in North America after the company divested its units in Australia and the United Kingdom, vowing to focus further on the dynamic market in the region instead.

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SOFTSWISS is continuing to expand its regional footprint as the company is poised to tap into the pent-up demand for quality solutions to power local gaming and sports wagering. To this end, the company has picked Carla Dualib as the company’s regional business development manager for Latin America.

Carla Dualib to Strengthen Existing Operations for Company in LatAm

She is an experienced sales, marketing, and communications executive which makes her a strong fit for the new position in the market. As the company’s newest manager, she will be at the helm of business development and engage in strategic negotiations. Dualib will also seek to establish robust collaborations and strengthen existing ties with local partners.

Dualib will also tour local events and seek to promote the SOFTSWISS’ good name and increase brand recognition as she leverages her deeper understanding of the industry and the local market’s particularities.

Commenting on her appointment, Dualib said that she was very excited to be joining this new position and be one of the go-to people for the company’s growth in Latin America. Dualib added:

Brazil presents tremendous growth opportunities, and I am committed to leveraging my expertise to drive innovation and deliver SOFTSWISS’ top-notch iGaming solutions to our clients in the region.

SOFTSWISS’ Carla Dualib

She said that with SOFTSWISS’ ongoing efforts in Latin America, and with Brazil’s fast-evolving iGaming ecosystem, the company now has a great opportunity to achieve new milestones, strengthen its local partners, and generally continue to grow its own presence in the region.

Latin America is indeed of particular interest to SOFTSWISS, and the company has been making sure to engage with and invest in the region.

Recently, the company announced a new server infrastructure which was deployed in the region to bolster the SOFTSWISS Game Aggregator, which has been supplying local partners with a rich library of third-party games.

Thanks to this new infrastructure, SOFTSWISS is capable of ensuring that the iGaming experience for partners in the region goes smoothly and without any interruptions. SOFTSWISS has been building up its offer well beyond. The company recently strengthened its Casino Platform with Livespins, one of the leaders in live casino gaming that utilizes a novelty category named after the company in which viewers can bet alongside streamers on specific slots.   

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Enjoy Group, a South American casino and hospitality company, has contacted the Chilean Commission of Financial Markets (Commission for the Mercado Financiero/CMF) about a potential sale of casino properties in Chile and Uruguay. The decision comes in the wake of a failed merger with DREAMS SA.

Enjoy was supposed to merge with the aforementioned company but the deal was abandoned in April. Since then, Enjoy Group has been seeking other long-term strategic plans to boost its profitability.

The announcement follows a publication by the Diario Financiero on July 30, which claimed that Enjoy’s operations in Chile and Uruguay are up for sale.

A sale of its operations in Chile and Uruguay could lead to a favorable transaction that may benefit the company. The move has been coordinated with ASSET Chile, a financial advisor that Enjoy Group hired to explore potential business deals.

ASSET Chile is tasked with seeking interest from potential investors and finding a deal that would benefit the company.

Enjoy promised to keep the CMF informed about any relevant developments in relation to the potential sale.

Chile Seeks to Launch iGaming, Joining the LATAM Revolution

In the meantime, Chile continues to consider the legalization of online gambling, as attested by the recent advancement of an online gambling bill. The measure was first introduced in March and gained traction in June after being stuck in limbo for a while.

For reference, the only legal gaming companies in the country currently are Lotería de Concepción, Polla Chilena de Beneficencia and Teletrak.

The bill still needs additional approvals but its advancement was hailed by the gambling industry. More recently, the country approved changes to the bill, further highlighting the interest in exploring the online vertical.

In other LATAM-related news, Galera.bet, a Brazilian sports betting brand, just joined the International Betting Integrity Association as its latest member. This highlighted the company’s desire to protect the integrity of professional sporting events in the region and oppose sports and betting-related corruption.

The move comes as Brazil prepares to regulate sports betting, paving the way to a revolution in the local gambling market. However, the Brazilian Institute of Responsible Gaming, a newly-founded industry body, expressed its disapproval of changes to the envisioned taxation rules, believing them to be harsh and unsustainable.

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Pin–UP Casino is accessing products and games by Gaming Corps, an established supplier, that will help the ambitious online brand to further enhance the experiences that it delivers to players. Pin-UP is strongly represented in the CIS and LatAm regions, as noted, and it has been steadily growing since 2016 when the brand was established.

Pin-UP Casin Deploys Gaming Corps Library

There are more than 10,000 games that are available at Pin-UP Casino, and the brand has been adding steadily to ensure that it is always at the forefront when it comes to the types of gaming experiences players may enjoy.

Naturally, the latest tie-up allows Pin-UP Casino to access the full variety of games offered by the supplier, which includes but isn’t limited to games such as Coin Miner, Jet Lucky 2 & Raging Zeus, Penalty Champion, and more. Gaming Corps is a company that has developed games across Crash, Mine, Table, Slot and Plinko games.

Gaming Corps Danielle Calafato was happy to see her company strengthen yet another respected and well-established Pin-UP casino. Calafato noted that the brand’s players are going to enjoy a select variety of spot-on gaming products:

Pin-UP Casino is led by professionals with more than 10 years experience in the gaming industry. The brand has gained popularity as a result of its huge selection of games, and it will be a pleasure to add our full suite of exciting casino and video game content to its portfolio.

Gaming Corps Danielle Calafato

Gaming Corps has also teamed up with several aggregation platforms that facilitate content distribution, as the supplier is looking to strengthen its global reach. Among those are partnerships with Infingame and Uplatform.

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The globally-recognized supplier of virtual sports and numbers games, Kiron Interactive, confirmed a new senior-level appointment. The company revealed that it hired the services of the gambling veteran with extensive knowledge and experience within the Latin American region, Leticia Palacios.

Joining Kiron, she was appointed as the company’s new director of sales for Latin America. The recent appointment comes at a time when the company anticipates further expansion and growth in the region. Ultimately, by bringing Palacios, Kiron seeks to strengthen its Latin American presence and engage with new partners.

Palacios’ appointment also comes at the perfect moment, considering one of the most anticipated events for the gambling industry in the region, the SiGMA Americas Brazilian iGaming Summit. The event, planned between June 14 and June 18, 2023, is taking place at the TransAmerica Expo Center in São Paulo and will meet some of the most prominent gambling industry operators and software providers. Given the timing when Palacios joins Kiron, her first task is to join the company’s team for the much-anticipated gambling industry event. She, along with her colleagues, will be present at booth F113.

The New Director of Sales Brings Extensive Experience

Sharing her excitement, Palacios explained that Kiron has a strong reputation on a global scale. She pointed out that the company is also recognized within the gambling market in Latin America.

Additionally, Palacios said that she will be delighted to help Kiron continue to grow. Finally, she said: “It’s always a fantastic boost to have a strong brand and portfolio behind you and while Kiron’s is already established in the areas I’ll be focusing on, there’s always growth to be achieved and I can’t wait to get started.”

“Kiron has earned a formidable reputation globally as well as in LatAm and I’m relishing the challenge of helping the team take it to the next level.“

Letitia Palacios, director of sales LatAm at Kiron Interactive

Palacios studied at York University in Toronto, as well as Tecnológico de Monterrey. Throughout her professional career, she was a part of leading companies operating within the online and land-based gambling market in Latin America. This enabled Palacios to accumulate significant knowledge and experience, making her the perfect fit for the new role.

“Leticia has extensive industry experience across retail and online and her regional knowledge and contacts are unmatched.“

Steven Spartinos, co-CEO at Kiron Interactive

Steven Spartinos, Kiron’s co-CEO, spoke about Palacios’ extensive experience and contacts within the Latin American gambling market. He explained that she makes a fine addition to the company’s growing team of experts. Finally, Spartinos predicted that its new director of sales for LatAm will positively impact its growth in the region.

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