Owing to a new partnership with The Sporting News, Catena is bringing home two important achievements – one the opportunity to further expand across North America as a whole, and two – a deeper reach into Latin American online betting and casino markets, owing to the new partner’s well-established footprint in both regions. This new opportunity comes as Catena Media has recently completed a share buyback program strengthening its financial standing along the way.
Creating Value Added Editorial and Digital Content
The partnership will see The Sporting News and Catena Media create dedicated digital content produced by Catena Media’s seasoned team of experts who will comment on a range of topics, including fantasy sports, traditional sports, and online casinos. This content will be distributed throughout The Sporting News’ assets, such as websites, digital and social channels.
Catena Media will focus on both advertorial and editorial content that elevates the two partners’ respective brands and boosts awareness, delivering value to customers.
Although the primary focus of the partnership is on the United States, with the duo working on reaching sports fans across hockey, golf, tennis, college sports, basketball, football, and others, there will also be a significant focus put on Latin American countries – including Mexico, Argentina, and Brazil. Commenting on this opportunity, Catena Media VP North America Ryan Harper outlined the good that this alliance will bring for both brands:
The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner. Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.
Catena Media VP North America Ryan Harper
Both Companies Share Some Passion for Sports Internationally
The Sporting News COO Shaun Koiner has welcomed the partnership with a similar upbeat message. Koiner said that The Sporting News is a passionate publication about sports and that this tie-up with Catena Media made a lot of sense as both companies undertake to expand significantly in the regulated sports betting, fantasy, and gaming markets across the region.
“From day one, our objectives have been aligned and we’re incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally,” Koiner concluded. Catena is all systems go in North America after the company divested its units in Australia and the United Kingdom, vowing to focus further on the dynamic market in the region instead.