Professional soccer club AC Milan has unveiled new gambling partnerships with Leyu Sports and Sekabet. The former of the two will serve as the club’s official betting partner in Asia, while the second one will become the official regional betting partner of the Rossoneri in Turkey.
AC Milan expressed its excitement to join forces with the two companies, praising the opportunities they bring to the team.
The club lauded Leyu Sports as a leading Asian sports entertainment platform that aims to bring premium sports entertainment services to consumers in Asia. AC Milan added that the partnership with Leyu Sport will prioritize fan engagement.
Under the agreement, AC Milan and Leyu Sport will work on a variety of fan-oriented activations, increasing the Rossoneri’s popularity in Asia.
Sekabet Will Support the Team in Turkey
In the meantime, Sekabet will help the team grow its presence in Turkey. With almost a decade of experience in the Turkish market, Sekabet is well-positioned to promote the team among local audiences.
As announced, the partnership between AC Milan and Sekabet will see the two work on a “dynamic multi-platform promotional campaign” that will launch for the opening of the 2023/24 soccer season.
Sekabet users in Turkey will get to engage with AC Milan on a more personal level as they participate in a variety of promotions that allow them to win exclusive prizes and enjoy unprecedented content. The deal will provide the luckiest fans with what AC Milan called “money-can’t-buy experiences.”
Sekabet’s Leadership Is Excited about the Deal
AC Milan’s commercial director, Maikel Oettle, commented on the partnership with Sekabet, welcoming the betting company to the family. He noted that the deal will allow the two parties to tap into the Rossoneri fanbase in the country.
This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences.
Maikel Oettle, commercial director, AC Milan
Sekabet’s chief executive officer, Andreas Zimmerman, also commented on the matter. He praised soccer as something more than just a sport and said that the discipline is, in fact, a “way of life” for millions of fans. Because of that, Sekabet is happy to join forces with AC Milan and appeal to the passionate Turkish soccer fanbase.
Zimmerman said: “Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide.”