Harrah’s Cherokee Casino launched a new chapter of its popular “Put On Your Hat” promotional campaign featuring The Office star David Koechner. The videos aim to leverage the actor and comedian’s talent and fanbase to help the venue differentiate itself from North Carolina’s two other tribal casinos. With online sports betting launching in 2024, Harrah’s will use this opportunity to encourage a loyal client base.
Koechner Leans into His Comedic Expertise
The “Put On Your Hat” campaign has become a fan favorite, featuring Koechner as the VP of the Party. In these memorable ads, Koechner embodies the essence of light-hearted fun while indulging in a delicious burger. Notably, his sleek suit sports the traditional purple color that symbolizes the Harrah’s brand.
David Koechner is a well-known actor and comedian with a career spanning TV and film. His most memorable role is Todd Packer in the iconic TV series The Office. Koechner also achieved acclaim for his portrayal of sports reporter Champ Kind in Anchorman and Anchorman 2. His character famously coined the catchphrase, “Whammy!”
Harrah’s Cherokee Casino’s newest ad sees Koechner inspire guests to party their pants off as he explores the resort’s amenities. He visits iconic places like Myst Bar, Caesars Sportsbook, Guy Fieri’s Cherokee Kitchen & Bar, and the expansive casino floor featuring slots and table games. The ad doubles down on his energetic delivery and sense of humor, playing to the actor’s strengths.
Regional VP of marketing for Harrah’s Cherokee Casino, Brian Saunooke, was excited about the campaign’s continuation and Koechner’s Continued involvement in the project. He noted that the newest ad playfully highlighted the venue’s world-class amenities, hoping it would encourage more people to experience Harrah’s Cherokee Casino’s unique offerings.
It’s exciting to see the evolution of our Party Hat campaign with the addition of Koechner, who continues to deliver inspiration to viewers to have the fun they deserve.
Brian Saunooke, Harrah’s Cherokee Casino Regional VP of marketing
This marketing campaign launches at a strategic junction as North Carolina prepares to launch online sports betting in 2024. With industry giants like FanDuel and DraftKings entering the market, Harrah’s Cherokee Casino must foster a robust client base. Greg Carson, president at 62Above, the agency behind the “Put On Your Hat” campaign, hoped their efforts would help popularize the venue’s thrilling offerings.
By using David Koechner to personify the party experience… we were able to put a face and personality to the guests’ excitement at Harrah’s Cherokee Casinos.
Greg Carson, 62Above president
The extension of Koechner’s partnership with Harrah’s Cherokee Casino brings his signature humor and entertainment to casino-goers, inviting them to enjoy the fun-filled experiences the venue has in store. His enthusiastic presence will enhance guest enjoyment and help foster a loyal fanbase, ensuring the casino remains relevant despite emerging challenges.
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