Amusnet has deepened its foothold in Italy’s iGaming sector with the successful conclusion of its Royal Coins Saga tournament, which ran throughout July. The campaign was hosted in partnership with more than 20 local operators and distributed a total prize pool of €20,000. The event not only saw notable traction among players but also demonstrated measurable impact across all participating platforms.
At the heart of the campaign was Amusnet’s newly launched Tournaments Tool. This solution offered operators the ability to craft fully customized campaigns — including options to set unique rules, durations, scoring mechanics, and prize formats. The tool is designed with a real-time leaderboard and easy-to-use interface, giving operators the flexibility to tailor engaging competitions to their audiences. Its performance during the Italian campaign underscored its potential as an effective engagement strategy, praised by operators for its simplicity and strong return.
Popular Slots Power the Campaign’s Appeal
The Royal Coins Saga tournament featured eight of Amusnet’s best-performing games in Italy. Players competed while spinning titles such as Shining Crown, Royal Secrets, Extra Crown, 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins, and 100 Golden Coins. These slots, known for their familiar gameplay and regional appeal, continue to attract a loyal following in the Italian market.
With the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), the tournament received prominent exposure across the platforms of all participating operators. This visibility helped maximize reach while reinforcing brand engagement.
Commenting on the initiative, Polina Nedyalkova, Director at Amusnet Italy, emphasized the strategic importance of this market: “Italy remains a key focus market for us as we continue to expand our footprint and enrich our offering. Campaigns like Royal Coins Saga are an essential part of our commitment to delivering experiences that bring value to both players and partners.”
Tournaments Tool Offers New Potential for Growth
Beyond its initial success in Italy, Amusnet’s Tournaments Tool is positioned as a cornerstone of its global engagement strategy. Designed to serve operators across various markets, the tool enables the setup of dynamic tournaments—whether based on time limits, leaderboards, or high-stakes mechanics. Its customization options allow operators to select from a range of reward types including cash, free spins, and exclusive prizes, all while defining diverse win criteria suited to different player preferences.
Other key features include:
- Streamlined setup using intuitive tools
- Smooth integration within the Amusnet platform
- Recurring tournament options to drive retention and revenue
- Accessible management through the upgraded Client Portal
Operators can initiate new tournaments using a dedicated request form available in the portal, allowing quick deployment of events tailored to their player base.
Continued Expansion Plans in Italy
Following the Royal Coins Saga, Amusnet is already preparing follow-up initiatives aimed at increasing user interaction and strengthening partnerships. These efforts reflect the company’s broader plan to expand across key European territories while maintaining a focus on innovation and value-added services.
By aligning operator needs with tools that drive measurable performance, Amusnet continues to position itself as a leading solutions provider in the evolving iGaming industry.
Source:
Amusnet Engages Italian Operators and Players with Successful Royal Coins Saga Tournament, amusnet.com, August 5, 2025.
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