Alberta’s government has moved closer to opening a regulated online gambling market, laying out a wide package of rules that would allow private operators to enter while expanding player protection measures. The province adopted a model comparable to Ontario, which opened its market to commercial providers in 2022. Officials began talking about an open iGaming system in 2024 and have since been working to build its regulatory structure.
Regulatory Model and Market Structure
The province passed legislation establishing the Alberta iGaming Corporation (AiGC) to act as a conduct-and-manage agency for the online gambling sector. Alberta Gaming, Liquor and Cannabis (AGLC) will serve as the regulator and operator of the government-run PlayAlberta platform, positioning the agency differently than in Ontario, where the regulator does not operate a platform. PlayAlberta is currently the only legal online gambling option in the province, although provincial surveys suggest it captures roughly 23% to 32% of activity.
Officials expect commercial sportsbooks and online casinos to begin entering the market in 2026. Service Alberta Minister Dale Nally told CTV News the new rules “will likely take hold in late spring” and said, “These are the rules that the operators are going to have to adhere to if they want to play in the space we’re offering.” Nally noted the goal is to “make (gambling) as safe and responsible as we possibly can.”
AGLC released its Standards and Requirements for Internet Gaming, an 85-page document that answers several procedural questions involving licensing, responsible gambling, advertising, and integrity monitoring. AGLC is now accepting applications from prospective operators and suppliers, beginning a two-step process that requires registration with AGLC followed by a commercial agreement with the AiGC.
Financial Terms and Taxation Approach
The province intends to tax operators’ gaming revenue using an Ontario-style revenue share of 20%. Before that levy is applied, Alberta plans to remove 3% of gross gaming revenue to finance First Nations initiatives and social responsibility programs. Commercial platforms will also be subject to licensing and operations fees, including a one-time $50,000 application fee and a $150,000 annual registration fee for each iGaming site. Suppliers such as system providers and payment companies will pay annual fees that range from $3,000 to $15,000. Analysts previously estimated Alberta’s gambling market could surpass $700 million annually, citing relatively strong demographics and the country’s highest per-capita gambling spend.
Advertising Rules and Responsible Gambling Requirements
Unregulated offshore sites hold approximately 70% of Alberta’s online gambling market, and provincial officials have emphasized the need for stronger consumer protections. Nally said, “It is our responsibility to step in, regulate the market and hold private providers to the highest standards to protect Albertans, particularly our youth,” adding that “for Albertans who choose not to gamble, the best option is to not start.”
New rules prohibit companies from targeting minors, using professional athletes in promotions, or employing third-party marketers who also work with unlicensed platforms. All advertising “must contain a responsible gambling message,” and commercial platforms will be permitted to advertise and recruit customers once fully registered.
The framework includes multiple tools focused on player safety. Alberta will introduce a centralized self-exclusion system that will allow individuals to block participation across all online gambling sites and land-based venues simultaneously. Nally described the feature by saying, “when you hit that button, you will not just be self-excluded from all online sites, but from land-based casinos and racing entertainment centres.” He added, “We’re very proud we’re going to go live on day one with that.”
Operators will need to offer time limits, betting limits, activity statements, and intervention protocols when problematic behavior appears. They will also need to identify suspicious betting patterns and report them to an Independent Integrity Monitor.
AGLC continues to build out the AiGC and hire executives for compliance, operations, finance, information systems, and legal functions. While a concrete launch date has not been set, Nally said he expects strong interest from commercial operators and told local media he anticipates companies entering the market within “a few months.”
Source:
Alberta moves to regulate online gambling, welcomes in private betting companies, ctvnews.ca, January 14, 2026
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