The gambling sector across the Balkans has taken a coordinated step forward following the signing of a Memorandum of Cooperation in Belgrade, setting in motion the creation of the Balkan Gaming Federation (BGF). This initiative brings together leading national associations with the aim of strengthening collaboration, improving regulatory alignment, and enhancing the region’s presence within the broader European industry.
Seven organizations are part of the founding agreement: AGOS from Serbia, AOGGAB from Bulgaria, HUPIS from Croatia, ROMSLOT from Romania, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and MAK GEJMING from North Macedonia. Collectively, these bodies represent a wide spectrum of the regulated gaming sector, including online and land-based operators, manufacturers, suppliers, and related technology providers.
The agreement was initiated jointly by the Serbian and Bulgarian associations, with the event hosted in Belgrade. The formation of the Federation marks the first time that industry representatives from across the Balkans have established a unified platform designed to coordinate efforts and present shared interests at both regional and international levels.
Shared Challenges Drive Regional Alignment
The launch of the Federation comes at a time when gambling markets across the Balkans are undergoing substantial regulatory developments. Authorities in several countries have introduced or proposed reforms that directly impact how operators function within regulated environments.
In Serbia, legislative changes have enabled domestically licensed operators to offer jackpots, which is expected to strengthen participation in regulated channels. Bulgaria is considering stricter measures, including raising the legal gambling age, while Romania has initiated efforts to reshape its regulatory framework with a stronger focus on player protection.
Montenegro has recently seen tensions between industry stakeholders and the government over proposed tax adjustments, while Croatia has begun implementing a reform package that includes a national self-exclusion system. In North Macedonia, further restrictions are being discussed at the government level, and Bosnia and Herzegovina is evaluating potential changes to its current tax treatment of gambling activities.
These parallel developments highlight a broader trend of tightening regulation and evolving policy frameworks. The formation of the BGF is intended to provide a structured way for stakeholders to exchange information, coordinate responses, and address common issues more effectively.
Focus Areas and Strategic Direction
During the initial meeting, participating associations outlined several areas where joint action would be prioritized. These include efforts to combat illegal gambling operations, improve competitive conditions within regulated markets, and facilitate the exchange of regulatory knowledge and best practices.
The Federation will also focus on coordinating positions on legislative matters, encouraging cross-border business partnerships, and developing regional events that bring together industry participants. Another key objective is to strengthen the Balkans’ position as a cohesive industry region with clearer representation on the international stage.
The region’s geographic and economic position adds further context to these ambitions. Situated at a crossroads connecting Europe, the Mediterranean, and parts of Asia and the Middle East, the Balkans have increasingly attracted both local and international gaming companies. This has contributed to the development of technical expertise, workforce capacity, and operational infrastructure that supports continued growth.
European Integration and Next Steps
The Federation is expected to maintain close links with the European Gaming and Amusement Federation (EUROMAT), as several of its member organizations are already part of that body. The long-term approach envisions BGF functioning as a regional cluster connected to the European framework while maintaining its own structure and priorities.
Future steps have already been outlined. A follow-up meeting is scheduled for May 26, 2026, in Belgrade, where participants are expected to review and vote on the Federation’s foundational statute. The event will coincide with the Belgrade Future Gaming exhibition, where the Federation plans to present itself through a joint stand.
Work is also underway on establishing communication channels, developing a shared identity, and preparing initial joint initiatives. By the autumn, further progress is anticipated, including the formalization of the Federation’s structure and the appointment of its first president.
The signing of the Memorandum represents the first formal phase in what is intended to become a long-term framework for cooperation. For the participating associations, it signals a shift toward coordinated regional action in response to changing regulatory conditions and market dynamics.
Source:
Osnovana Balkanska gejming federacija, Glas javnosti, March 29, 2026
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